Aquent/AMA Webcast - Leveraging Social Media and web 2.0

2,522 views
2,429 views

Published on

The Internet is filled with powerful new social media and Web 2.0 platforms that companies are trying to learn on how to leverage. In this webcast, Nathan Egan will walk you through an overview of the dynamic Web-based platforms and channels that are available for your business. Using the skills and awareness he developed while working for LinkedIn, he will help you understand how to create a strategy, execute to plan, mitigate risks, and measure success along the way. These slides will give an overview of how to use social media and Web 2.0 technologies.

Published in: Business, Technology
5 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total views
2,522
On SlideShare
0
From Embeds
0
Number of Embeds
905
Actions
Shares
0
Downloads
102
Comments
5
Likes
3
Embeds 0
No embeds

No notes for slide

Aquent/AMA Webcast - Leveraging Social Media and web 2.0

  1. 1. <ul><li>In this Aquent-sponsored webcast, you can learn from Nathan Egan about leveraging social media and Web 2.0 platforms for marketing and sales. </li></ul><ul><li>This webcast will give you: </li></ul><ul><ul><li>Overview of dynamic web platforms & channels </li></ul></ul><ul><ul><li>Insights to mitigate risk and measure success </li></ul></ul><ul><ul><li>Examples of how to successfully use social media </li></ul></ul>
  2. 2. <ul><li>Highly specialized online marketing talent throughout the globe. </li></ul><ul><li>Helping companies with online marketing by providing the talent to execute those objectives. </li></ul><ul><li>Products </li></ul><ul><ul><li>SEM/ Digital Marketing In-House Transition Packages </li></ul></ul><ul><ul><ul><li>Transitioning your online executions from your agency using highly specialized online experts </li></ul></ul></ul><ul><ul><li>SEM Health Check </li></ul></ul><ul><ul><ul><li>Let one of our specialized consultants review your current SEM process and execution </li></ul></ul></ul><ul><ul><li>Online Marketing Consulting Services </li></ul></ul><ul><ul><ul><li>Digital Campaign Management, Email Marketing, Online Analytics, Social Networking or Search Engine Marketing, Aquent has the right talent to greatly impact your business </li></ul></ul></ul><ul><ul><li>Find an agent at aquent.com </li></ul></ul>Aquent’s Online Marketing Practice
  3. 3. <ul><li>Personal Introduction </li></ul><ul><li>sm4b – What This All Means </li></ul><ul><li>Freesourcing </li></ul><ul><li>Possibilities </li></ul><ul><li>Channels </li></ul><ul><li>The Right Questions </li></ul><ul><li>Marketing Demo </li></ul><ul><li>Q & A </li></ul>webcast framework
  4. 4. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. sm4b – what this all means
  5. 5. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… sm4b – what this all means
  6. 6. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? sm4b – what this all means
  7. 7. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] sm4b – what this all means
  8. 8. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] What is the key take away? sm4b – what this all means
  9. 9. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] What is the key take away? The fundamental principles of how business is conducted have forever changed sm4b – what this all means
  10. 10. Free Resources + Web Delivery + Your Business = Freesourcing freesourcing
  11. 11. Outsourcing, insourcing, crowdsourcing, homesourcing… Free Resources + Web Delivery + Your Business = Freesourcing freesourcing
  12. 12. Outsourcing, insourcing, crowdsourcing, homesourcing… Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive. Free Resources + Web Delivery + Your Business = Freesourcing freesourcing
  13. 13. Outsourcing, insourcing, crowdsourcing, homesourcing… Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive. Free Resources + Web Delivery + Your Business = Freesourcing Freesourcing is the next iteration in this natural progression and it is at the very core of the Freesource Agency value proposition freesourcing
  14. 14. possibilities
  15. 15. <ul><li>Marketing, Media, & Public Relations </li></ul><ul><li>Brand Equity Management </li></ul><ul><li>Crowdsourcing & Market Research </li></ul><ul><li>Knowledge & Resource Management </li></ul><ul><li>Employee Relationship Management </li></ul><ul><li>Customer Relationship Management </li></ul><ul><li>Communications & Networking </li></ul><ul><li>Sales & Business Development </li></ul>possibilities
  16. 16. Social Media VS Web 2.0 Similar and interconnected but different freesource channels
  17. 17. Social Media VS Web 2.0 Similar and interconnected but different Social Media = Relies On Human Engagement + User Generated Content freesource channels
  18. 18. Social Media VS Web 2.0 Similar and interconnected but different Social Media = Relies On Human Engagement + User Generated Content Web 2.0 = Interactive Web As A Platform (think SaaS) freesource channels
  19. 19. freesource channels
  20. 20. Social Media For Marketing & Sales LinkedIn | Ning | CollectiveX | CraigsList | Angie’s List | Twitter | CircleOfMoms | FaceBook | MySpace | HelpAReporter | Wordpress | Zoho | BlogTalkRadio | FeedBurner| DIGG | YouTube | MindMeister | Guru | CampFireNow | Kudos Now | BuzzNet | Cake Financial | Care2 | WAYN | Windows Live Spaces | Xing | Yelp freesource channels
  21. 21. Web 2.0 For Marketing & Sales DimDim | SugarCRM | JotForm| FreeConferenceCall | Drop.io | iContact | Google Docs, Analytics, Alerts, etc. | Skype | TweetDeck | EventBrite | WetPaint | Qik | SlideShare | Viddler | BlogBurst | Thinkature | Evernote | SurveyMonkey | Fix8 | PodClass | SocialPoster | ZamZar | Trackur | BannerFans | DoodleKit | BlinkSale | Saasu | WhosOff | Bit.ly | Pipl | JigSaw | LinkRoll freesource channels
  22. 22. ask the right questions
  23. 23. [Strategy] Where does it hurt? ask the right questions
  24. 24. [Strategy] Where does it hurt? Why are we doing this? ask the right questions
  25. 25. [Execution] Do we have the resources? ask the right questions
  26. 26. [Execution] Do we have the resources? Do we understand the medium? ask the right questions
  27. 27. [Risk Mitigation] Can we run pilot programs? ask the right questions
  28. 28. [Risk Mitigation] Can we run pilot programs? Do we have a corporate social protocol? ask the right questions
  29. 29. [Measuring Success] How are we tracking? ask the right questions
  30. 30. [Measuring Success] How are we tracking? Do we have the right yardstick? ask the right questions
  31. 31. Social Influence Marketing: LinkedIn Groups Case Study marketing demo
  32. 32. CEO Of A Major Regional Corporation marketing demo CEO
  33. 33. Joins LinkedIn Group Called: Satisfied Clients Of Aquent Recruitment Solutions marketing demo CEO
  34. 34. Joins LinkedIn Group Called: Satisfied Clients Of Aquent Recruitment Solutions marketing demo CEO
  35. 35. marketing demo CEO
  36. 36. Status Update To 50, 100, 200, 500+ Trusted Connections marketing demo CEO
  37. 37. INBOUND LEADS Status Update To 50, 100, 200, 500+ Trusted Connections marketing demo CEO
  38. 38. To follow the conversation after the presentation on Twitter: #AMAAquentEgan THANK YOU FROM: q + a

×