Aquent/AMA Webcast - Leveraging Social Media and web 2.0

In this Aquent-sponsored webcast, you can learn from Nathan Egan about leveraging social media and Web 2.0 platforms for marketing and sales.

This webcast will give you:

Overview of dynamic web platforms & channels

Insights to mitigate risk and measure success

Examples of how to successfully use social media

Highly specialized online marketing talent throughout the globe.

Helping companies with online marketing by providing the talent to execute those objectives.

Products

SEM/ Digital Marketing In-House Transition Packages

Transitioning your online executions from your agency using highly specialized online experts

SEM Health Check

Let one of our specialized consultants review your current SEM process and execution

Online Marketing Consulting Services

Digital Campaign Management, Email Marketing, Online Analytics, Social Networking or Search Engine Marketing, Aquent has the right talent to greatly impact your business

Find an agent at aquent.com

Aquent’s Online Marketing Practice

Personal Introduction

sm4b – What This All Means

Freesourcing

Possibilities

Channels

The Right Questions

Marketing Demo

Q & A

webcast framework

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. sm4b – what this all means

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… sm4b – what this all means

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? sm4b – what this all means

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] sm4b – what this all means

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] What is the key take away? sm4b – what this all means

LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] What is the key take away? The fundamental principles of how business is conducted have forever changed sm4b – what this all means

Free Resources + Web Delivery + Your Business = Freesourcing freesourcing

Outsourcing, insourcing, crowdsourcing, homesourcing… Free Resources + Web Delivery + Your Business = Freesourcing freesourcing

Outsourcing, insourcing, crowdsourcing, homesourcing… Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive. Free Resources + Web Delivery + Your Business = Freesourcing freesourcing

Outsourcing, insourcing, crowdsourcing, homesourcing… Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive. Free Resources + Web Delivery + Your Business = Freesourcing Freesourcing is the next iteration in this natural progression and it is at the very core of the Freesource Agency value proposition freesourcing

possibilities

Marketing, Media, & Public Relations

Brand Equity Management

Crowdsourcing & Market Research

Knowledge & Resource Management

Employee Relationship Management

Customer Relationship Management

Communications & Networking

Sales & Business Development

possibilities

Social Media VS Web 2.0 Similar and interconnected but different freesource channels

Social Media VS Web 2.0 Similar and interconnected but different Social Media = Relies On Human Engagement + User Generated Content freesource channels

Social Media VS Web 2.0 Similar and interconnected but different Social Media = Relies On Human Engagement + User Generated Content Web 2.0 = Interactive Web As A Platform (think SaaS) freesource channels

freesource channels

ask the right questions

[Strategy] Where does it hurt? ask the right questions

[Strategy] Where does it hurt? Why are we doing this? ask the right questions

[Execution] Do we have the resources? ask the right questions

[Execution] Do we have the resources? Do we understand the medium? ask the right questions

[Risk Mitigation] Can we run pilot programs? ask the right questions

[Risk Mitigation] Can we run pilot programs? Do we have a corporate social protocol? ask the right questions

[Measuring Success] How are we tracking? ask the right questions

[Measuring Success] How are we tracking? Do we have the right yardstick? ask the right questions

Social Influence Marketing: LinkedIn Groups Case Study marketing demo

CEO Of A Major Regional Corporation marketing demo CEO