Your SlideShare is downloading. ×
0
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value

1,096

Published on

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on… …

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…

· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,096
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value<br />In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on… <br /> <br />·      The most effective mobile tools<br />·      How to move consumers from the mobile channel to action<br />·      Mobile Web vs. Mobile applications<br />·      How to effectively engage the consumer in conversation<br />·      User acquisition, retention and monetization<br />·      Consumer concerns and overview of privacy considerations<br /> <br />    <br />
  • 2. Keep it Short and Useful:Mobile Marketing that Seamlessly Fitsinto Customers’ Lives and Delivers Value<br />MODERATOR:Alli LibbAmerican Marketing AssociationSPONSOR:Aquent: aquent.com <br />SPEAKER:Chi Modu, Founder Chief Transformation Officer <br />diverseinsights.comdidigital.net <br />
  • 3. Mobilemo•bile - Being able to move or be moved freely or easily<br />diverse insights<br />
  • 4. Brands Must Align With Current Information Access Points<br />diverse insights<br />
  • 5. What We’ll Cover:<br /><ul><li> Advantages of mobile vs. non-mobile marketing
  • 6. The parts of the mobile equation
  • 7. The surprisingly most effective of all the mobile tools
  • 8. How to effectively engage the consumer in conversation
  • 9. How to move consumers to action
  • 10. Consumer concerns and privacy overview
  • 11. Case studies</li></ul>diverse insights<br />
  • 12. Advantages of Mobile vs.Non-Mobile Marketing<br /><ul><li> Omnipresence
  • 13. Reduced targeting errors
  • 14. Improved data management
  • 15. Always on and always aware
  • 16. Location awareness
  • 17. Intimate platform </li></ul>diverse insights<br />
  • 18. A Few Stats:<br /><ul><li> Over 50% of global population pays to use mobile device
  • 19. 75% of US population or 232 million users of mobile phones
  • 20. Mobile banking to double to 400 million people by 2013</li></ul>Source: International Telecommunications Union, an agency of the United Nations<br />Source: Pew Internet Research<br />Source: Juniper Research<br />diverse insights<br />
  • 21. Consolidation of Devices<br />Address bookAudio recorderCalendarCameraGame DeviceGPSLaptop<br />Music player<br />Note padRemote controlTelephone<br />Television<br />Wallet<br />=<br />Mobile Device <br />diverse insights<br />
  • 22. Five Parts of the Mobile Equation<br />• Applications for smart phones (phones with internet access)<br />• Mobile web m.yourbrand.com vs. yourname.mobi or sites built with mode of access detection capability <br />• SMS (short message service) Short code marketing and texting<br />• Kindle, iPad, etc. Content access devices with added functionality<br />• Location based services Foursquare, Gowalla, and more<br />diverse insights<br />
  • 23. What Does All of This Mean?<br />diverse insights<br />
  • 24. diverse insights<br />
  • 25. Societal and Behavioral Shifts<br /><ul><li> Smart info consumption
  • 26. Control of when/where and how to consume
  • 27. Increase of tasks in shorter time frame: e.g. 31 to 24 hours
  • 28. User-generated content more the norm</li></ul>• • •<br />Source: OTX - US Think Tank<br />diverse insights<br />
  • 29. What is the Most Effective of All Mobile Tools?<br />diverse insights<br />
  • 30. diverse insights<br />The Most Effective Tool is the One That Your Customer is Most Familiar With<br />diverse insights<br />
  • 31. When Integrating Mobile<br /><ul><li> Create or refine your overall brand strategy
  • 32. Create a mobile plan and implementation course that is informed by your brand strategy and position
  • 33. Research and study your customers’ mobile behavior and information consumption preferences
  • 34. Understand what your customers (and prospects) expect from your brand</li></ul>• • •<br />diverse insights<br />
  • 35. Moving the Customer from One Channel to Next:<br />Seamlessly integrate mobile CTAs (calls-to-action) with your non-mobile marketing<br />diverse insights<br />
  • 36. Integrate and Leverage All Components of the Mobile Mix to Connect with Your Non-Mobile Marketing Efforts<br /> • Applications<br />• Mobile web<br />• SMS (Texting/Short Message Service)<br />• Kindle, iPad…<br />• Dynamic/location-based engagement<br />diverse insights<br />
  • 37. diverse insights<br />diverse insights<br />
  • 38. diverse insights<br />diverse insights<br />
  • 39. diverse insights<br />diverse insights<br />
  • 40. diverse insights<br />diverse insights<br />
  • 41. How do you best engage yourcustomer in conversation?<br />diverse insights<br />
  • 42. Five Parts of the Mobile Equation<br />• Applications for smart phones (phones with internet access)<br />• Mobile web m.yourbrand.com vs. yourname.mobi or sites built with mode of access detection capability <br />• SMS (short message service) Short code marketing and texting<br />• Kindle, iPad, etc. Content access devices with added functionality<br />• Location based services Foursquare, Gowalla, and more<br />diverse insights<br />
  • 43. Taste Tests Still Work<br />VS.<br />diverse insights<br />
  • 44. diverse insights<br />
  • 45. Thin Line Between “Spooky,” “Creepy” and Annoying <br />diverse insights<br />
  • 46. Case Studies…<br />diverse insights<br />
  • 47. Bowery Mission of NYC <br />Goal:To be the most effective provider of compassionate care and life transformation for hurting people in New York City.Established in 1879<br />diverse insights<br />
  • 48. Bowery Mission of NYC - Pro Bono Project <br />Challenge:<br />To raise awareness of the plight of the homeless and hungry in New York City and increase donations <br />Strategy:Approach the age-old problem of hunger and <br />homelessness with a 21st century solution.Creative use of SMS that included facts, trivia, words of inspiration along with Bowery’s services for users of the services, donors and prospects.<br />Result:Increased awareness of the Bowery’s MissionBonus:Selected Best of Non-Profit, 2009, by Mobile Marketer<br />diverse insights<br />
  • 49. diverse insights<br />diverse insights<br />
  • 50. General Mills: Wheaties Fuel <br />diverse insights<br />
  • 51. General Mills: Wheaties Fuel <br />Challenge:<br />Create a mobile campaign to support the new Wheaties Fuel to help reinvigorate and modernize the Wheaties brand<br />Strategy/ResultCreated next generation SMS campaign integrated with offline, television, and print promotions in partnership with Men’s Health Magazine. <br />Bonus:Selected among top 10 campaigns of, 2009, by Mobile Marketer<br />diverse insights<br />
  • 52. diverse insights<br />diverse insights<br />
  • 53. Thank You!<br />Get in touch:<br />chi@diverseinsights.com<br />Keep it Short and Useful:Mobile Marketing that Seamlessly Fitsinto Customers’ Lives and Delivers Value<br />MODERATOR:Alli LibbAmerican Marketing AssociationSPONSOR:Aquent: aquent.com <br />SPEAKER:Chi Modu, Founder Chief Transformation Officer <br />diverseinsights.comdidigital.net <br />

×