0
Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value<br />In this webcast Chi Modu...
Keep it Short and Useful:Mobile Marketing that Seamlessly Fitsinto Customers’ Lives and Delivers Value<br />MODERATOR:Alli...
Mobilemo•bile - Being able to move or be moved freely or easily<br />diverse insights<br />
Brands Must Align With Current Information Access Points<br />diverse insights<br />
What We’ll Cover:<br /><ul><li> Advantages of mobile vs. non-mobile marketing
 The parts of the mobile equation
 The surprisingly most effective of all the mobile tools
 How to effectively engage the consumer in conversation
 How to move consumers to action
 Consumer concerns and privacy overview
 Case studies</li></ul>diverse insights<br />
Advantages of Mobile vs.Non-Mobile Marketing<br /><ul><li> Omnipresence
 Reduced targeting errors
 Improved data management
 Always on and always aware
 Location awareness
 Intimate platform </li></ul>diverse insights<br />
A Few Stats:<br /><ul><li> Over 50% of global population pays to use mobile device
 75% of US population or 232 million users of mobile phones
 Mobile banking to double to 400 million people by 2013</li></ul>Source: International Telecommunications Union, an agency...
Consolidation of Devices<br />Address bookAudio recorderCalendarCameraGame DeviceGPSLaptop<br />Music player<br />Note pad...
Five Parts of the Mobile Equation<br />• Applications   for smart phones (phones with internet access)<br />• Mobile web  ...
What Does All of This Mean?<br />diverse insights<br />
diverse insights<br />
Societal and Behavioral Shifts<br /><ul><li> Smart info consumption
 Control of when/where and how to consume
 Increase of tasks in shorter time frame:   e.g. 31 to 24 hours
 User-generated content more the norm</li></ul>• • •<br />Source: OTX - US Think Tank<br />diverse insights<br />
What is the Most Effective of All Mobile Tools?<br />diverse insights<br />
diverse insights<br />The Most Effective Tool is the One That Your Customer is Most Familiar With<br />diverse insights<br />
When Integrating Mobile<br /><ul><li> Create or refine your overall brand strategy
 Create a mobile plan and implementation course    that is informed by your brand strategy and position
 Research and study your customers’ mobile behavior   and information consumption preferences
 Understand what your customers (and prospects)    expect from your brand</li></ul>• • •<br />diverse insights<br />
Upcoming SlideShare
Loading in...5
×

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value

1,105

Published on

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…

· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,105
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value"

  1. 1. Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value<br />In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on… <br /> <br />·      The most effective mobile tools<br />·      How to move consumers from the mobile channel to action<br />·      Mobile Web vs. Mobile applications<br />·      How to effectively engage the consumer in conversation<br />·      User acquisition, retention and monetization<br />·      Consumer concerns and overview of privacy considerations<br /> <br />    <br />
  2. 2. Keep it Short and Useful:Mobile Marketing that Seamlessly Fitsinto Customers’ Lives and Delivers Value<br />MODERATOR:Alli LibbAmerican Marketing AssociationSPONSOR:Aquent: aquent.com <br />SPEAKER:Chi Modu, Founder Chief Transformation Officer <br />diverseinsights.comdidigital.net <br />
  3. 3. Mobilemo•bile - Being able to move or be moved freely or easily<br />diverse insights<br />
  4. 4. Brands Must Align With Current Information Access Points<br />diverse insights<br />
  5. 5. What We’ll Cover:<br /><ul><li> Advantages of mobile vs. non-mobile marketing
  6. 6. The parts of the mobile equation
  7. 7. The surprisingly most effective of all the mobile tools
  8. 8. How to effectively engage the consumer in conversation
  9. 9. How to move consumers to action
  10. 10. Consumer concerns and privacy overview
  11. 11. Case studies</li></ul>diverse insights<br />
  12. 12. Advantages of Mobile vs.Non-Mobile Marketing<br /><ul><li> Omnipresence
  13. 13. Reduced targeting errors
  14. 14. Improved data management
  15. 15. Always on and always aware
  16. 16. Location awareness
  17. 17. Intimate platform </li></ul>diverse insights<br />
  18. 18. A Few Stats:<br /><ul><li> Over 50% of global population pays to use mobile device
  19. 19. 75% of US population or 232 million users of mobile phones
  20. 20. Mobile banking to double to 400 million people by 2013</li></ul>Source: International Telecommunications Union, an agency of the United Nations<br />Source: Pew Internet Research<br />Source: Juniper Research<br />diverse insights<br />
  21. 21. Consolidation of Devices<br />Address bookAudio recorderCalendarCameraGame DeviceGPSLaptop<br />Music player<br />Note padRemote controlTelephone<br />Television<br />Wallet<br />=<br />Mobile Device <br />diverse insights<br />
  22. 22. Five Parts of the Mobile Equation<br />• Applications for smart phones (phones with internet access)<br />• Mobile web m.yourbrand.com vs. yourname.mobi or sites built with mode of access detection capability <br />• SMS (short message service) Short code marketing and texting<br />• Kindle, iPad, etc. Content access devices with added functionality<br />• Location based services Foursquare, Gowalla, and more<br />diverse insights<br />
  23. 23. What Does All of This Mean?<br />diverse insights<br />
  24. 24. diverse insights<br />
  25. 25. Societal and Behavioral Shifts<br /><ul><li> Smart info consumption
  26. 26. Control of when/where and how to consume
  27. 27. Increase of tasks in shorter time frame: e.g. 31 to 24 hours
  28. 28. User-generated content more the norm</li></ul>• • •<br />Source: OTX - US Think Tank<br />diverse insights<br />
  29. 29. What is the Most Effective of All Mobile Tools?<br />diverse insights<br />
  30. 30. diverse insights<br />The Most Effective Tool is the One That Your Customer is Most Familiar With<br />diverse insights<br />
  31. 31. When Integrating Mobile<br /><ul><li> Create or refine your overall brand strategy
  32. 32. Create a mobile plan and implementation course that is informed by your brand strategy and position
  33. 33. Research and study your customers’ mobile behavior and information consumption preferences
  34. 34. Understand what your customers (and prospects) expect from your brand</li></ul>• • •<br />diverse insights<br />
  35. 35. Moving the Customer from One Channel to Next:<br />Seamlessly integrate mobile CTAs (calls-to-action) with your non-mobile marketing<br />diverse insights<br />
  36. 36. Integrate and Leverage All Components of the Mobile Mix to Connect with Your Non-Mobile Marketing Efforts<br /> • Applications<br />• Mobile web<br />• SMS (Texting/Short Message Service)<br />• Kindle, iPad…<br />• Dynamic/location-based engagement<br />diverse insights<br />
  37. 37. diverse insights<br />diverse insights<br />
  38. 38. diverse insights<br />diverse insights<br />
  39. 39. diverse insights<br />diverse insights<br />
  40. 40. diverse insights<br />diverse insights<br />
  41. 41. How do you best engage yourcustomer in conversation?<br />diverse insights<br />
  42. 42. Five Parts of the Mobile Equation<br />• Applications for smart phones (phones with internet access)<br />• Mobile web m.yourbrand.com vs. yourname.mobi or sites built with mode of access detection capability <br />• SMS (short message service) Short code marketing and texting<br />• Kindle, iPad, etc. Content access devices with added functionality<br />• Location based services Foursquare, Gowalla, and more<br />diverse insights<br />
  43. 43. Taste Tests Still Work<br />VS.<br />diverse insights<br />
  44. 44. diverse insights<br />
  45. 45. Thin Line Between “Spooky,” “Creepy” and Annoying <br />diverse insights<br />
  46. 46. Case Studies…<br />diverse insights<br />
  47. 47. Bowery Mission of NYC <br />Goal:To be the most effective provider of compassionate care and life transformation for hurting people in New York City.Established in 1879<br />diverse insights<br />
  48. 48. Bowery Mission of NYC - Pro Bono Project <br />Challenge:<br />To raise awareness of the plight of the homeless and hungry in New York City and increase donations <br />Strategy:Approach the age-old problem of hunger and <br />homelessness with a 21st century solution.Creative use of SMS that included facts, trivia, words of inspiration along with Bowery’s services for users of the services, donors and prospects.<br />Result:Increased awareness of the Bowery’s MissionBonus:Selected Best of Non-Profit, 2009, by Mobile Marketer<br />diverse insights<br />
  49. 49. diverse insights<br />diverse insights<br />
  50. 50. General Mills: Wheaties Fuel <br />diverse insights<br />
  51. 51. General Mills: Wheaties Fuel <br />Challenge:<br />Create a mobile campaign to support the new Wheaties Fuel to help reinvigorate and modernize the Wheaties brand<br />Strategy/ResultCreated next generation SMS campaign integrated with offline, television, and print promotions in partnership with Men’s Health Magazine. <br />Bonus:Selected among top 10 campaigns of, 2009, by Mobile Marketer<br />diverse insights<br />
  52. 52. diverse insights<br />diverse insights<br />
  53. 53. Thank You!<br />Get in touch:<br />chi@diverseinsights.com<br />Keep it Short and Useful:Mobile Marketing that Seamlessly Fitsinto Customers’ Lives and Delivers Value<br />MODERATOR:Alli LibbAmerican Marketing AssociationSPONSOR:Aquent: aquent.com <br />SPEAKER:Chi Modu, Founder Chief Transformation Officer <br />diverseinsights.comdidigital.net <br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×