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Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Defining Your Brand

by on Apr 22, 2011

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Active healthcare social media discussions cover all aspects of healthcare, from a full range of disease states to specific treatment strategies. These conversations can shape consumers’ view of ...

Active healthcare social media discussions cover all aspects of healthcare, from a full range of disease states to specific treatment strategies. These conversations can shape consumers’ view of your brand – and pharmaceutical companies are sometimes the only voice absent from the conversation. Within online discussion, which healthcare topics drive the conversation? Who is talking? How much of the discussion is about therapeutic areas – and how much is brand-specific? What do patients and caregivers share in this environment? What can we learn by using social media as a market research input? Find out more in this webcast presented by Melissa Davies, Strategic Account Director, Healthcare of NM Incite (A Nielsen/McKinsey Company).

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Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Defining Your Brand Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Defining Your Brand Presentation Transcript