Get Ahead of Your Marketing,Creative & Digital Staffing NeedsIn 2012, Aquent commissioned a survey of 580 marketing, creat...
Get Ahead of YourMarketing, Creative & Digital      Staffing Needs      Kelly Boykin      Vice President, Managing Directo...
FlexibleWorkforceTrends
 marketing creative digital   emerging platforms & channels
FlexibleWorkforceSolutions
5 key findings in survey
5 key findings in survey1. Flexible workforce solutions are a critical part of success
5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical   ...
5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical   ...
5 key findings in survey1. Flexible workforce solutions are a   critical part of success2. Gaps in capacity and   technica...
5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical   ...
5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical   ...
FlexibleKey       workforceFinding   solutions are          a critical part#1        of success
Flexible workforce solutionsare a critical part of success
Flexible workforce solutions       are a critical part of success                                   in house              ...
Flexible workforce solutions      are a critical part of successexternalworkforce                                  in hous...
Gaps inKey       capacity andFinding   technical          expertise drive#2        outsourcing
Gaps in capacity and technical      expertise drive outsourcing            72%externalworkforcesolutions
Gaps in capacity and technical   expertise drive outsourcingexternalworkforcesolutions
HiringKey       managersFinding   react to instead          of plan for#3        staffing needs
Hiring managers react to –instead of plan for – staffing needs0    10    20   30    40    50   60
Harness the power of theflexible workforce
Key       Managers          continue toFinding   shoulder a#4        large workload
Managers continue to shoulder a       large workload
Managers stress at work lack resources work >51 hours
PollQuestion
ProactiveKey       workforceFinding   management          practices#5        pay off
Proactive workforce               management pays off    not active                                     reactive          ...
Reactiveapproach affects stress levels team’s ability to  reach business  goals
3 Stepsfor proactivemanagement
Anticipate   Evaluate   Recruit
Anticipate
Anticipate platforms tools strategies content
Anticipate              how your annual              plan can changemobile appdevelopment
Anticipate              how your annual              plan can changemobile appdevelopment
Key         AnticipateQuestions   how your            annual planto ask      can change
Anticipate how your   annual plan can change  What new technologies orcommunications vehicles might require you to augment...
PollQuestion
Anticipate how your   annual plan can change What do you know about yourcustomers and competition thatmight require you to...
Anticipate how your    annual plan can change    Are there any new legalmandates forthcoming that might  require you to ch...
Anticipate how yourannual plan can changeWhat are your recurring big-ticket projects?  Do they overlap?
Anticipate how your annual plan can changeWhat percentage of the work completed last year was       unexpected?  What perc...
Anticipate   Evaluate
Anticipate developing new skills &knowledge of new technology
Evaluate your current team’s   performance and skills               decouple                project   strategic           ...
Key            Evaluate yourQuestions   current team’s            performanceto ask      and skills
Evaluate your current team’s   performance and skillsHow consistent are your team’sjob descriptions with the actual       ...
PollQuestion
Evaluate your current team’s   performance and skillsHow much time do they spend working on things that are  outside of th...
Evaluate your current team’s    performance and skills  Are you asking some of yourteam members to do production  work in ...
Evaluate your current team’s   performance and skillsDo you have simpler, tacticalwork that could be handed off to newer t...
Evaluate your current team’s    performance and skillsAre there specific technical skills  that you need your team to  dev...
Anticipate   Evaluate   Recruit
Know when a great candidate is available
   Source great    candidates   Maintain    relationships   Know who’s    available & when
KeyQuestions   Always recruit            even if you don’t            have an opento ask      position
Always recruit even if you don’t    have an open position Who was the best source of  candidates for your most      recent...
Always recruit even if you don’t    have an open position Did you feel like you received    a significant number of     qu...
Always recruit even if you don’t    have an open position When you consider the skillsgap of your team, did you seethose s...
Always recruit even if you don’t    have an open position     Did you feel your HRdepartment was fully involved  in the re...
Always recruit even if you don’t    have an open position   How many resumes did you   receive for your most recent       ...
Anticipate
Anticipate   Evaluate
Anticipate   Evaluate   Recruit
Flexible workforce solutions
Get Ahead of YourMarketing, Creative & Digital      Staffing Needs      Kelly Boykin      Vice President, Managing Directo...
Aquent/AMA Webcast: Get Ahead of Your Marketing, Creative & Digital Staffing Needs
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Aquent/AMA Webcast: Get Ahead of Your Marketing, Creative & Digital Staffing Needs

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In 2012, Aquent commissioned a survey of 580 marketing, creative, and digital hiring managers to uncover flexible workforce trends in their departments. The survey illuminated several key trends and lessons learned in using a flexible workforce, including:

- Flexible workforce solutions are a critical part of successful marketing and creative organizations
- Gaps in capacity and technical expertise drive outsourcing
- Many hiring managers react to, instead of plan for, additional staffing needs
- Managers continue to shoulder a large workload
- Proactive workforce management practices pay off

Ultimately, the survey data highlighted that a reactive approach to staffing and recruiting a contingent workforce can affect both the manager’s stress level and the team’s overall ability to reach business goals. However, there are steps managers can take to be more proactive in their recruiting and hiring approach. In this webcast, Aquent’s Kelly Boykin explore these three steps for becoming a more proactive marketing, creative, and digital hiring manager.

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Aquent/AMA Webcast: Get Ahead of Your Marketing, Creative & Digital Staffing Needs

  1. 1. Get Ahead of Your Marketing,Creative & Digital Staffing NeedsIn 2012, Aquent commissioned a survey of 580 marketing, creative, and digitalhiring managers to uncover flexible workforce trends in their departments. Thesurvey illuminated several key trends and lessons learned in using a flexibleworkforce> Flexible workforce solutions are a critical part of successful marketing andcreative organizations> Gaps in capacity and technical expertise drive outsourcing> Many hiring managers react to, instead of plan for, additional staffing needs> Managers continue to shoulder a large workload> Proactive workforce management practices pay offUltimately, the survey data highlighted that a reactive approach to staffing andrecruiting a contingent workforce can affect both the manager’s stress level andthe team’s overall ability to reach business goals. However, there are stepsmanagers can take to be more proactive in their recruiting and hiring approach.In this webcast, Aquent’s Kelly Boykin explore these three steps for becoming amore proactive marketing, creative, and digital hiring manager.
  2. 2. Get Ahead of YourMarketing, Creative & Digital Staffing Needs Kelly Boykin Vice President, Managing Director AQUENT
  3. 3. FlexibleWorkforceTrends
  4. 4.  marketing creative digital emerging platforms & channels
  5. 5. FlexibleWorkforceSolutions
  6. 6. 5 key findings in survey
  7. 7. 5 key findings in survey1. Flexible workforce solutions are a critical part of success
  8. 8. 5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical expertise drive outsourcing
  9. 9. 5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical expertise drive outsourcing3. Hiring managers react to - instead of plan for - staffing needs
  10. 10. 5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical expertise drive outsourcing3. Hiring managers react to - instead of plan for - staffing needs4. Managers continue to shoulder a large workload
  11. 11. 5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical expertise drive outsourcing3. Hiring managers react to - instead of plan for - staffing needs4. Managers continue to shoulder a large workload5. Proactive workforce management practices pay off
  12. 12. 5 key findings in survey1. Flexible workforce solutions are a critical part of success2. Gaps in capacity and technical expertise drive outsourcing3. Hiring managers react to - instead of plan for - staffing needs4. Managers continue to shoulder a large workload5. Proactive workforce management practices pay off
  13. 13. FlexibleKey workforceFinding solutions are a critical part#1 of success
  14. 14. Flexible workforce solutionsare a critical part of success
  15. 15. Flexible workforce solutions are a critical part of success in house employeesexternalworkforce
  16. 16. Flexible workforce solutions are a critical part of successexternalworkforce in house employees
  17. 17. Gaps inKey capacity andFinding technical expertise drive#2 outsourcing
  18. 18. Gaps in capacity and technical expertise drive outsourcing 72%externalworkforcesolutions
  19. 19. Gaps in capacity and technical expertise drive outsourcingexternalworkforcesolutions
  20. 20. HiringKey managersFinding react to instead of plan for#3 staffing needs
  21. 21. Hiring managers react to –instead of plan for – staffing needs0 10 20 30 40 50 60
  22. 22. Harness the power of theflexible workforce
  23. 23. Key Managers continue toFinding shoulder a#4 large workload
  24. 24. Managers continue to shoulder a large workload
  25. 25. Managers stress at work lack resources work >51 hours
  26. 26. PollQuestion
  27. 27. ProactiveKey workforceFinding management practices#5 pay off
  28. 28. Proactive workforce management pays off not active reactive 47%proactiveexcellentskills match
  29. 29. Reactiveapproach affects stress levels team’s ability to reach business goals
  30. 30. 3 Stepsfor proactivemanagement
  31. 31. Anticipate Evaluate Recruit
  32. 32. Anticipate
  33. 33. Anticipate platforms tools strategies content
  34. 34. Anticipate how your annual plan can changemobile appdevelopment
  35. 35. Anticipate how your annual plan can changemobile appdevelopment
  36. 36. Key AnticipateQuestions how your annual planto ask can change
  37. 37. Anticipate how your annual plan can change What new technologies orcommunications vehicles might require you to augment your existing team’s skill set?
  38. 38. PollQuestion
  39. 39. Anticipate how your annual plan can change What do you know about yourcustomers and competition thatmight require you to get a new product to market faster?
  40. 40. Anticipate how your annual plan can change Are there any new legalmandates forthcoming that might require you to change your product strategy and messaging?
  41. 41. Anticipate how yourannual plan can changeWhat are your recurring big-ticket projects? Do they overlap?
  42. 42. Anticipate how your annual plan can changeWhat percentage of the work completed last year was unexpected? What percentage of the unexpected work did you outsource?
  43. 43. Anticipate Evaluate
  44. 44. Anticipate developing new skills &knowledge of new technology
  45. 45. Evaluate your current team’s performance and skills decouple project strategic tactical
  46. 46. Key Evaluate yourQuestions current team’s performanceto ask and skills
  47. 47. Evaluate your current team’s performance and skillsHow consistent are your team’sjob descriptions with the actual day-to-day work?
  48. 48. PollQuestion
  49. 49. Evaluate your current team’s performance and skillsHow much time do they spend working on things that are outside of their skill sets?
  50. 50. Evaluate your current team’s performance and skills Are you asking some of yourteam members to do production work in addition to the highly strategic and original creation?
  51. 51. Evaluate your current team’s performance and skillsDo you have simpler, tacticalwork that could be handed off to newer team members orexternal resources to free up your core team?
  52. 52. Evaluate your current team’s performance and skillsAre there specific technical skills that you need your team to develop or that you need to acquire from outside?
  53. 53. Anticipate Evaluate Recruit
  54. 54. Know when a great candidate is available
  55. 55.  Source great candidates Maintain relationships Know who’s available & when
  56. 56. KeyQuestions Always recruit even if you don’t have an opento ask position
  57. 57. Always recruit even if you don’t have an open position Who was the best source of candidates for your most recent opening?
  58. 58. Always recruit even if you don’t have an open position Did you feel like you received a significant number of qualified candidates?
  59. 59. Always recruit even if you don’t have an open position When you consider the skillsgap of your team, did you seethose skills in the candidates?
  60. 60. Always recruit even if you don’t have an open position Did you feel your HRdepartment was fully involved in the recruiting process?
  61. 61. Always recruit even if you don’t have an open position How many resumes did you receive for your most recent opening? How many people did you interview for a single opening?
  62. 62. Anticipate
  63. 63. Anticipate Evaluate
  64. 64. Anticipate Evaluate Recruit
  65. 65. Flexible workforce solutions
  66. 66. Get Ahead of YourMarketing, Creative & Digital Staffing Needs Kelly Boykin Vice President, Managing Director AQUENT
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