Aquent/AMA Webcast: 5 Tips to be 'Mobiltastic'
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Aquent/AMA Webcast: 5 Tips to be 'Mobiltastic'

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In the fast-evolving mobile market, companies can't afford a misstep or forgo a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence ...

In the fast-evolving mobile market, companies can't afford a misstep or forgo a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence what they do next and how they view their relationship with your company.

In this presentation, Eric Feinberg, Senior Director of Mobile, Media & Entertainment at ForeSee, discusses five tips that will help your organization deliver a truly exceptional customer experience in the mobile channel. In addition, Eric also shares insights from ForeSee’s recent Holiday 2011 Mobile Research, which shows that satisfaction with the mobile experience has a significant cross-channel impact.

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Aquent/AMA Webcast: 5 Tips to be 'Mobiltastic' Aquent/AMA Webcast: 5 Tips to be 'Mobiltastic' Presentation Transcript

  • 5 Tips to be ‘Mobiltastic’In the fast-evolving mobile market, companies can’t afford a misstep orforgo a competitive opportunity for their mobile sites and apps. Whatconsumers think of your mobile experience will influence what they donext and how they view their relationship with your company.In this presentation, Eric Feinberg, Senior Director of Mobile, Media &Entertainment at ForeSee, discusses five tips that will help yourorganization deliver a truly exceptional customer experience in themobile channel. In addition, Eric also shares insights from ForeSee’srecent Holiday 2011 Mobile Research, which shows that satisfactionwith the mobile experience has a significant cross-channel impact.    
  • 5 Tips to be‘Mobiletastic’Presenter:Eric FeinbergSenior Director of Mobile, Media & EntertainmentForeSeeModerator:Alli Libb, American Marketing Association Sponsored by:The audio portion of today’s presentation is available via broadcast audio.You can also dial in to hear audio:Participants (US & Canada, Toll Free): 800.743.9807Participants (International): +1 212.231.2918
  • The  A  to  Z  of  SEO:   Op/mizing  Search  for   your  Business         March  27,  2012   A  Half  Day  Online  Summit      Learn  more  at  marke+ngpower.com/SEOVX
  • Housekeeping Items Recording A recording of this presentation will be sent via email Slides A link to the slides will be sent via email Twitter Please reference hash tag: #AMAAquent, when tweeting about this webinar
  • Today’s Presenter Eric Feinberg Senior Director of Mobile, Media & Entertainment ForeSee •  15 years of customer-focused experience •  Leads innovation and operational excellence with ForeSee’s mobile offerings •  Frequent speaker at conferences in US and UK
  • 5 Tips to be Mobiletastic Eric Feinberg Senior Director, Mobile, Media & Entertainment ForeSee Sponsored byProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • About Me •  Eric Feinberg •  Senior Director, Mobile, Media & Entertainment •  New father •  Los Angeles •  Customer Experience rules nearly every interaction •  917-449-2022 (yes, my mobile phone) •  eric.feinberg@foresee.com •  @ericfeinberg •  LinkedInProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Why am I here? Free do @ ForeS wnload ee.comProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • ForeSee & Customer Experience Analytics Apply science and technology to the measurement and analysis of customer experience through the lens of customer satisfaction Founded in 2001, a heritage of technology, innovation and scientific rigorProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Why Measure Satisfaction? Experience and Expectations define Satisfaction "   Satisfaction determines what consumers do next "   Satisfaction drives financial successProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Some of the Companies We Measure Over 700 customers Over 1000 active measures Over 70 million surveys collected Over 80 industry benchmarks 40 of the Fortune 100 35 of the Top 100 Online Retailers 6 of the Top 10 Banks Over 90% Customer RenewalProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • ForeSee Satisfaction Analytics for Mobile Configurable survey & continuous data collection Integration with behavioral data Segmentation "   Device type, Screen Size "   Browser, Operating System (iOS, Android)Property of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • ForeSee Satisfaction Analytics for All Channels Configurable survey & continuous data collection Integration with behavioral data Segmentation Web "   Device type, Screen Size Mobile "   Browser, Operating System (iOS, Android) Contact Center Stores Social Media Customer RelationshipsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • POLLING QUESTION – Does your business have a mobile-optimized site or company app? – Yes, I am mobiletastic. – No, I am not mobiletastic. – Sort of. I am working on becoming mobiletastic.Property of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • FREE TIP:
  • FREE TIP:GET IN OR DIE
  • Agenda
  • Agenda Source: Tec mark Ltd. from aggregate Google Analytics dataProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • AgendaProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • AgendaProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • AgendaProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • AgendaProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • AgendaProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #1:WELCOME THEM TOYOUR MOBILE HOME
  • Tip #1: Welcome Them To Your Mobile HomeProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile HomeProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile HomeProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile HomeProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile HomeProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile HomeProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Say helloProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Acknowledge themProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Be their guideProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Say hello •  Acknowledge them •  Be their guide •  All of the aboveProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Worst PracticesProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Worst PracticesProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Worst PracticesProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Worst PracticesProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #1: Welcome Them To Your Mobile Home •  Worst PracticesProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2:CHALLENGECONVENTION
  • TIP #2: Challenge Convention Mobile has critical cross channel impact Mobile shoppers who are highly satisfied with a retailer are 54% more likely to purchase again from them 34% have used mobile to access a retailer 26% plan to in the future 16% used mobile to compare products/prices while in a store 17% visited more than one channel 46% visited the store as their first step in shopping for the product 28% visited web as first step in shopping Source: ForeSee E-Retail Satisfaction Index for US Holiday, 16,471 respondentsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge Convention Mobile has critical cross channel impact Mobile Underperforms Traditional Web Mobile shoppers who are highly satisfied with a retailer are Traditional Average satisfaction 54% more likely to purchase again from them for website was websites 34% have used mobile to access a retailer satisfy shoppers compared 26% plan to in the future to 16% used mobile to compare products/prices while in a store more than 17% visited more than one channel mobile sites For mobile experience from 46% visited the store as their first step in shopping for the product the same company. 28% visited web as first step in shopping Source: Data taken from ForeSee Website and Mobile Benchmark Q4 2011 Source: ForeSee E-Retail Satisfaction Index for US Holiday, 16,471 respondentsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge Convention Mobile has critical cross channel impact Mobile Underperforms Traditional Web Mobile shoppers who are highly satisfied with a retailer are Traditional Average satisfaction 54% more likely to purchase again from them for website was websites 34% have used mobile to access a retailer satisfy shoppers compared 26% plan to in the future to 16% used mobile to compare products/prices while in a store more than 17% visited more than one channel mobile sites For mobile experience from 46% visited the store as their first step in shopping for the product the same company. 28% visited web as first step in shopping Source: Data taken from ForeSee Website and Mobile Benchmark Q4 2011 Source: ForeSee E-Retail Satisfaction Index for US Holiday, 16,471 respondents Needs Vary by Engagement Persona Lookup/Find Urgent Info, Local Explore/Play Bored, Local Check In/Status Repeat/Micro-Tasking Edit/Create Urgent Change/Micro-TaskingProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge Convention Mobile has critical cross channel impact Mobile Underperforms Traditional Web Mobile shoppers who are highly satisfied with a retailer are Traditional Average satisfaction 54% more likely to purchase again from them for website was websites 34% have used mobile to access a retailer satisfy shoppers compared 26% plan to in the future to 16% used mobile to compare products/prices while in a store more than 17% visited more than one channel mobile sites For mobile experience from 46% visited the store as their first step in shopping for the product the same company. 28% visited web as first step in shopping Source: Data taken from ForeSee Website and Mobile Benchmark Q4 2011 Source: ForeSee E-Retail Satisfaction Index for US Holiday, 16,471 respondents Needs Vary by Engagement Persona Preferences Vary by Task Lookup/Find Urgent Info, Local Explore/Play Bored, Local Check In/Status Repeat/Micro-Tasking Edit/Create Urgent Change/Micro-TaskingProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #2: Challenge ConventionProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • AgendaProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • POLLING QUESTION – What percentage of your budget is allocated exclusively for mobile endeavors? – 0% – 1-10% – 11-25% – 26-50% – 51-75% – 76-100%Property of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #3:MEASURE,MEASURE,MEASURE
  • Tip #3: Measure, Measure, Measure 1 Measure effectiveness and success 2 Gain intelligence 3 Prioritize improvements 4 Benchmark your performanceProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure 1 Measure effectiveness and success 2 Gain intelligence 3 Prioritize improvements 4 Benchmark your performance Rinse / RepeatProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, MeasureProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure Measure What HappenedProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure Watch What Measure What Happened HappenedProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure Listen Watch What Measure What Happened HappenedProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure Predict What Listen Will Happen Watch What Measure What Happened HappenedProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure •  Know what you know: the quantity of thingsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure •  Know what you know: the quantity of thingsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure •  Know what you don’t know: the quality of thingsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure •  Know what you don’t know: the quality of thingsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #3: Measure, Measure, Measure Know Your Place •  Benchmark –  Against yourself –  Against your peers –  Against the market •  Understand utility –  Supportive –  Complementary –  Distinct –  All of the aboveProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #4:PERFORMANCEKILLS
  • Tip #4: Performance Kills •  It’s all your fault (no matter what the truth is)Property of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance Kills •  It’s all your fault (no matter what the truth is)Property of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance Kills •  It’s all your fault (no matter what the truth is)Property of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #4: Performance KillsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • TIP #5:CONNECT THE DOTS
  • POLLING QUESTION – Are we having fun yet? – Yes – No – Maybe, I’ve been multitasking too much to sayProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots AppProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots Today’s consumers are multi-channel, multi-device consumers Mobile is both a stand-alone and companion channel Traditional metrics are single channel metricsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The DotsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots Print TVProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots Print TVProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots Print TVProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots Print TVProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots •  Tip # 3 Reminder: Measure, Measure, Measure –  Know what you know: the quantity of things –  Know what you don’t know: the quality of thingsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The Dots •  Tip # 3 Reminder: Measure, Measure, Measure –  Know what you know: the quantity of things –  Know what you don’t know: the quality of things Behaviors & AttitudesProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The DotsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The DotsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The DotsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The DotsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The DotsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Tip #5: Connect The DotsProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • BONUS TIP:TRUSTYOURINSTINCTS
  • Thank You. •  Tip #1: Welcome Them To You Mobile Home •  Tip #2: Challenge Convention •  Tip #3: Measure, Measure, Measure •  Tip #4: Performance Kills •  Tip #5: Connect The Dots •  Bonus Tip: Trust Your Instincts •  Eric Feinberg •  917-449-2022 (yes, my mobile phone) •  eric.feinberg@foresee.com •  @ericfeinbergProperty of ForeSee for 5 Tips to be Mobiletastic‘ AMA Webinar sponsored by Aquent – Proprietary & Confidential
  • Questions and Answers How to Submit Questions 1.  Submit questions using the chat box located on the left-hand side of your screen. 2.  Submit questions via Twitter by referencing the hash tag #AMAAquent Additional Questions? Contact Eric at: @ericfeinberg, eric.feinberg@foresee.com General AMA Questions can be sent to: alibb@ama.org
  • Thank You for your Participation!Additional Questions?Contact Eric at: @ericfeinberg, eric.feinberg@foresee.comGeneral AMA Questions can be sent to: alibb@ama.orgRecordingA link to the recording of this presentation will be sent to youPresentationA link to the presentation will be sent to youTwitterPlease reference hash tag: #AMAAquent, when tweeting about this webinar Today’s Presentation was brought to you by the ReadyTalk Web Conferencing Platform. If you are interested in learning more about ReadyTalk and their services, please visit www.ReadyTalk.com/AMA