Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
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Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond

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Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).

Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).

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Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond Presentation Transcript

  • 1. 2010 Trends in Marketing:Salaries, Strategies and Beyond
    In this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing.
    Topics they cover:
    • Marketers are somewhat optimistic about 2010 compensation increases        
    • 2. Marketers are somewhat pessimistic about budgets and resources in 2010
    • 3. What’s ahead
  • www.marketingsalaries.com
  • 4. Thank you for attending this Aquent sponsored webcast
    Aquent is the global marketing and design staffing company.
    • Specialized Agents focused on a single marketing or design discipline
    • 5. Connect with a specialized Agent in:
    • 6. Online marketing
    • 7. Marketing
    • 8. Interactive design
    • 9. Graphic design
    Find an agent at aquent.com
  • 10. Online Marketing Practice Leader, Aquent
    CMO, American Marketing Association
    Managing Partner, Inavero
    Marketing Practice Leader, Aquent
    Online Event Program Manager, American Marketing Association
    Today’s Speakers
    Eric Waldinger, Moderator
    Nancy Costopulos, Panelist
    Eric Gregg, Panelist
    Tracy Sinclair, Panelist
    AlliLibb, Producer
  • 11. 53%
    of marketers expect their 2010compensation to increase over 2009 levels.
    62%
    85%
    have the same or less marketingbudget to work with than they did last year.
    don’t feel strongly that their marketing team is well equipped to handle new trends and technologies.
    84%
    aren’t sure they have the people they need to achieve their marketing objectives.
    Numbers you should know
  • 12. About the Research
    • Survey conducted online between April 13 and May 17, 2010
    • 13. Marketing professionals from AMA and Aquent contact lists were asked to complete the survey
    • 14. 5,298 marketing professionals completed the online survey
    • 15. 17% work within agencies
    • 16. 63% work in B2B marketing
    • 17. 64% work for privately owned companies
    • 18. 18% were senior level marketing executives
    • 19. 95% confidence level, +/- 1.5%
    Full salary tool and Executive Summary available at
    marketingsalaries.com
  • 20. Guarded Optimism
    AHEAD IN 2010:
    Higher Salaries…for Some
    53% Expecting Increase
    35% No Change
    12% Expecting Decrease
  • 21. The Great Marketing Salary Freeze of 2009
    and the Mild Thaw of 2010
    Percentage of MarketersReporting Department-Wide Salary Freezes in…
    2009: 53%
    2010: 24%
  • 22. Beyond Base Salary: Most Common Components of the Average Marketer’s Compensation Package
  • 23. Where is Your Organization’s Flexibility?
    Outside of Salary, Marketers Most Value…
    Occasional telecommute: 31%
    Opportunities for advancement: 31%
    Flex time: 18%
  • 24. Marketing’s New Technologies on the Rise
    % of Marketers Expecting to Increase…
  • 25. Marketing’s Old Guard. On the Decline?
    % of Marketers Expecting to Decrease
  • 26. Many Marketers Are Concerned They Don’t Have the Skills They Need
  • 27. Where Marketers Go to Learn
  • 28. Guarded Pessimism: Resources Remain Tight for Many Marketers in 2010
    BUDGET:
    62% Have Same Budget as 2009 or Less
    HEADCOUNT:
    72% Have Same Size or Smaller Marketing Team
  • 29. What’s Next for Marketers?Trends and Predictions.
    www.marketingsalaries.com