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Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
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Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond

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Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA). …

Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).

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  • 1. 2010 Trends in Marketing:Salaries, Strategies and Beyond<br />In this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing.<br /> Topics they cover:<br /><ul><li>Marketers are somewhat optimistic about 2010 compensation increases        
  • 2. Marketers are somewhat pessimistic about budgets and resources in 2010
  • 3. What’s ahead</li></li></ul><li>www.marketingsalaries.com<br />
  • 4. Thank you for attending this Aquent sponsored webcast<br />Aquent is the global marketing and design staffing company. <br /><ul><li>Specialized Agents focused on a single marketing or design discipline
  • 5. Connect with a specialized Agent in:
  • 6. Online marketing
  • 7. Marketing
  • 8. Interactive design
  • 9. Graphic design</li></ul>Find an agent at aquent.com<br />
  • 10. Online Marketing Practice Leader, Aquent<br />CMO, American Marketing Association<br />Managing Partner, Inavero<br />Marketing Practice Leader, Aquent<br />Online Event Program Manager, American Marketing Association<br />Today’s Speakers<br />Eric Waldinger, Moderator<br />Nancy Costopulos, Panelist<br />Eric Gregg, Panelist<br />Tracy Sinclair, Panelist<br />AlliLibb, Producer<br />
  • 11. 53%<br />of marketers expect their 2010compensation to increase over 2009 levels.<br />62%<br />85%<br />have the same or less marketingbudget to work with than they did last year.<br />don’t feel strongly that their marketing team is well equipped to handle new trends and technologies.<br />84%<br />aren’t sure they have the people they need to achieve their marketing objectives.<br />Numbers you should know<br />
  • 12. About the Research<br /><ul><li>Survey conducted online between April 13 and May 17, 2010
  • 13. Marketing professionals from AMA and Aquent contact lists were asked to complete the survey
  • 14. 5,298 marketing professionals completed the online survey
  • 15. 17% work within agencies
  • 16. 63% work in B2B marketing
  • 17. 64% work for privately owned companies
  • 18. 18% were senior level marketing executives
  • 19. 95% confidence level, +/- 1.5%</li></ul>Full salary tool and Executive Summary available at<br />marketingsalaries.com<br />
  • 20. Guarded Optimism<br />AHEAD IN 2010:<br />Higher Salaries…for Some<br />53% Expecting Increase<br />35% No Change<br />12% Expecting Decrease<br />
  • 21. The Great Marketing Salary Freeze of 2009<br />and the Mild Thaw of 2010<br />Percentage of MarketersReporting Department-Wide Salary Freezes in…<br />2009: 53%<br />2010: 24%<br />
  • 22. Beyond Base Salary: Most Common Components of the Average Marketer’s Compensation Package<br />
  • 23. Where is Your Organization’s Flexibility?<br />Outside of Salary, Marketers Most Value…<br />Occasional telecommute: 31%<br />Opportunities for advancement: 31%<br />Flex time: 18%<br />
  • 24. Marketing’s New Technologies on the Rise<br />% of Marketers Expecting to Increase…<br />
  • 25. Marketing’s Old Guard. On the Decline?<br />% of Marketers Expecting to Decrease<br />
  • 26. Many Marketers Are Concerned They Don’t Have the Skills They Need<br />
  • 27. Where Marketers Go to Learn<br />
  • 28. Guarded Pessimism: Resources Remain Tight for Many Marketers in 2010<br />BUDGET:<br />62% Have Same Budget as 2009 or Less<br />HEADCOUNT:<br />72% Have Same Size or Smaller Marketing Team<br />
  • 29. What’s Next for Marketers?Trends and Predictions.<br />www.marketingsalaries.com<br />

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