83% of human learning is visual
40% of people will respond better to
visual information than plain text.
News publishers tripled their
Retail and Automotive advertisers
quadrupled programmatic video
2 of 5 video ads are from
advertisers new to digital video.
more people correctly remembered ad
details when exposed to an ad across
4 platforms as compared to TV only.
decrease in accidents and deaths as
compared to the previous year after
Australian Metro’s “Dumb Ways to
YouTube reaches more 18-34
year-olds than any cable network
18-34 year-olds choose brands 2x more strongly
when brands engage them on their passions and
interests vs. grab their attention with a one-oﬀ
YouTube reaches 6x more 18-34
year-olds than Top 5 full-episode-
40% of the top 1,000 shared
Instagram videos are posted by
Mobile engagement rocketed by
265.7% in 2013.