Your SlideShare is downloading. ×
The Power of Video
Arestia Rosenberg
Senior Content Producer, Hill Holliday
Co-founder, Boston Content
Former Hollywood Hack.
Wanna-be Indiana Jones.
Community Idealist.
Professional Storyteller.
Not photogenic.
why make videos?
what makes a video great?
what should we make?
how do we make it?
how do we measure it?
what do you make?
what do you make?
con tent
any marketing execution that
consumers choose to spend time with.
why make videos?
Inspire. Laugh. Do.
83% of human learning is visual
Source: hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf
40% of peo...
News publishers tripled their
video content.
Retail and Automotive advertisers
quadrupled programmatic video
spending.
Sou...
more people correctly remembered ad
details when exposed to an ad across
4 platforms as compared to TV only.
Source: http:...
YouTube reaches more 18-34
year-olds than any cable network
18-34 year-olds choose brands 2x more strongly
when brands eng...
40% of the top 1,000 shared
Instagram videos are posted by
brands.
Source: http://returnonx.com/40-percent-of-top-1000-mos...
Mobile engagement rocketed by
265.7% in 2013.
Source: http://returnonx.com/40-percent-of-top-1000-most-shared-instagram-vi...
what makes a video great?
Characters/People
we’re emotionally
invested in.
A hurdle, a journey, a
challenge
A goal, a reward, the
payoff.
EMOTION
Popular theme/instant connection.
Heartstrings.
Laughter.
Nostalgia.
Wow factor.
WTF.
Unexpected.
oh yeah... and “make it viral.”
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CDEQFjAC&url=https%3...
great, but what should we make?
wouldn’t it be cool to do we have the right tox
and how do we make it?
Hire production partners.
Make it in house.
Curate it.
measurement: think about it.
You need video.
You need sticky videos.
You need videos that are
yours.
thank you.
@arestiaR
AMA/Aquent: Visual Storytelling: How Brands Use the Power of Video
AMA/Aquent: Visual Storytelling: How Brands Use the Power of Video
AMA/Aquent: Visual Storytelling: How Brands Use the Power of Video
AMA/Aquent: Visual Storytelling: How Brands Use the Power of Video
Upcoming SlideShare
Loading in...5
×

AMA/Aquent: Visual Storytelling: How Brands Use the Power of Video

822

Published on

In the past few years, it has become significantly easier to distribute video on the Internet. As a result, brands can struggle to grab the attention of their target audience.

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
822
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
75
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "AMA/Aquent: Visual Storytelling: How Brands Use the Power of Video"

  1. 1. The Power of Video Arestia Rosenberg Senior Content Producer, Hill Holliday Co-founder, Boston Content
  2. 2. Former Hollywood Hack. Wanna-be Indiana Jones. Community Idealist. Professional Storyteller. Not photogenic.
  3. 3. why make videos? what makes a video great? what should we make? how do we make it? how do we measure it? what do you make?
  4. 4. what do you make?
  5. 5. con tent any marketing execution that consumers choose to spend time with.
  6. 6. why make videos?
  7. 7. Inspire. Laugh. Do.
  8. 8. 83% of human learning is visual Source: hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf 40% of people will respond better to visual information than plain text. Source: webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx
  9. 9. News publishers tripled their video content. Retail and Automotive advertisers quadrupled programmatic video spending. Source: http://ssl.gstatic.com/think/docs/video-advertising-momentum-infographic_infographics.pdf 2 of 5 video ads are from advertisers new to digital video.
  10. 10. more people correctly remembered ad details when exposed to an ad across 4 platforms as compared to TV only. Source: http://www.thinkwithgoogle.com/statistics/the-power-of-online-video.html decrease in accidents and deaths as compared to the previous year after Australian Metro’s “Dumb Ways to Die” Video. Source: http://returnonx.com/dumb-ways-to-die-successfully-keeps-many-alive/ 21% 17%
  11. 11. YouTube reaches more 18-34 year-olds than any cable network 18-34 year-olds choose brands 2x more strongly when brands engage them on their passions and interests vs. grab their attention with a one-off viral video Source: http://www.thinkwithgoogle.com/research-studies/youtube-insights-stats-data-trends-vol4.html YouTube reaches 6x more 18-34 year-olds than Top 5 full-episode- players combined.
  12. 12. 40% of the top 1,000 shared Instagram videos are posted by brands. Source: http://returnonx.com/40-percent-of-top-1000-most-shared-instagram-videos-are- posted-by-brands-and-instagram-users-want-their-mtv/
  13. 13. Mobile engagement rocketed by 265.7% in 2013. Source: http://returnonx.com/40-percent-of-top-1000-most-shared-instagram-videos-are- posted-by-brands-and-instagram-users-want-their-mtv/
  14. 14. what makes a video great?
  15. 15. Characters/People we’re emotionally invested in. A hurdle, a journey, a challenge A goal, a reward, the payoff.
  16. 16. EMOTION
  17. 17. Popular theme/instant connection.
  18. 18. Heartstrings.
  19. 19. Laughter.
  20. 20. Nostalgia.
  21. 21. Wow factor.
  22. 22. WTF.
  23. 23. Unexpected.
  24. 24. oh yeah... and “make it viral.” https://www.google.com/url? sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CDEQFjAC&url=https%3A%2F%2Fmarketing.wharton.upenn.edu%2Ffiles -EWLwSzSHzuP9vgkhDpPQ&bvm=bv.68911936,d.cWc&cad=rja Download science-y stuff here!
  25. 25. great, but what should we make?
  26. 26. wouldn’t it be cool to do we have the right tox
  27. 27. and how do we make it?
  28. 28. Hire production partners. Make it in house. Curate it.
  29. 29. measurement: think about it.
  30. 30. You need video. You need sticky videos. You need videos that are yours.
  31. 31. thank you. @arestiaR

×