Arketing Business Developementand Business Strategic Planning

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Arketing Business Developementand Business Strategic Planning

  1. 1. AQUA VITA Armand Goede 407-869-1860 www.aquavitamarketing.net
  2. 2. AQUA VITA <ul><ul><ul><li>MARKETING, BUSINESS DEVELOPEMENT AND BUSINESS STRATEGIC PLANNING </li></ul></ul></ul>
  3. 3. <ul><li>Wouldn’t it be great to have Marketing, Business development and Business Strategic Planning departments to handle projects Large or Small? </li></ul><ul><li>Someone to go to, to get things done, while you stay focused on your core business responsibilities. </li></ul><ul><li>Consider us your outsourced departments. Eliminate or delay your need to hire full-time staff. We work remotely or at your location to help you market and grow your business </li></ul><ul><li>Outthink your competition, Don’t outspend them. </li></ul>
  4. 4. WHY AQUA VITA? <ul><li>We are the Marketing, Strategic and Business Development Experts </li></ul><ul><li>Our processes involves understanding your marketplace, strategic goals and objectives </li></ul><ul><li>We work with all the Gusto and Creative Enthusiasm that you would expect from the Experts in the business </li></ul><ul><li>We get to know your business, inside and out… </li></ul><ul><li>We have over 35 years of Executive/Officer Level experience in the Marketing, Business Development, Strategic Development, Retail and Wholesale Industry </li></ul>
  5. 5. Consumer Dynamics Provide Challenges and Opportunities Consumption Shopper Conversion Transaction Building
  6. 6. Marketing <ul><li>Marketing project management </li></ul><ul><li>Marketing plans </li></ul><ul><li>Ecommerce (email marketing, web design, web ads) </li></ul><ul><li>Diversity marketing </li></ul><ul><li>Event marketing consulting and strategies </li></ul><ul><li>Retail Product Marketing </li></ul><ul><li>Wholesale Product Marketing </li></ul><ul><li>Positioning of product or service </li></ul><ul><li>Graphic and logo design </li></ul><ul><li>Marketing audits </li></ul><ul><li>Hourly consulting </li></ul><ul><li>Media Buying </li></ul><ul><li>Public Relations </li></ul>
  7. 7. Product Marketing Strategies Pricing Product Definition Market Summary Competition Positioning Successful Evolution
  8. 8. Brand Marketing <ul><li>Brand Identity and Strategic Positioning </li></ul><ul><li>Brand Architecture and Portfolio Management </li></ul><ul><li>Brand Naming and Identity Implementation </li></ul><ul><li>Brand Integration Services - Innovation To develop new products and services to drive profitable growth </li></ul><ul><li>Growth Strategy and Planning </li></ul>
  9. 9. Brand Marketing <ul><li>Marketing Effectiveness Audits </li></ul><ul><li>New Product Development </li></ul><ul><li>New Product Process Development </li></ul><ul><li>Market and Competitive Assessments </li></ul><ul><li>Segmentation and Market Planning </li></ul>
  10. 10. Vertical Markets/Segments <ul><li>Vertical market opportunities </li></ul><ul><ul><li>Identify and Discuss specific market segment opportunities </li></ul></ul><ul><ul><li>Address distribution strategies for those markets or segments </li></ul></ul><ul><ul><li>Address use of third-party partner role in distribution to vertical markets </li></ul></ul>
  11. 11. Brand and Category Leadership Packaging & Fulfillment Retailer Dynamics Market Dynamics Wholesaler Dynamics Consumer Dynamics Integrated Approach
  12. 12. Launch Strategies Phase 1 Phase 2 Phase 3
  13. 13. Distribution Wholesale Retail Specialty International Medical Strategic Plan
  14. 14. Distribution <ul><li>Distribution strategy </li></ul><ul><li>Channels of distribution </li></ul><ul><ul><li>- Retail </li></ul></ul><ul><ul><li>- Wholesale </li></ul></ul><ul><ul><li>- Specialty </li></ul></ul><ul><ul><li>- Medical Field </li></ul></ul><ul><li>Distribution by channel </li></ul>
  15. 15. INTERNATIONAL DISTRIBUTION <ul><li>International distribution </li></ul><ul><ul><li>Identify distribution strategies </li></ul></ul><ul><ul><li>Discuss issues specific to international distribution </li></ul></ul><ul><li>International pricing strategy </li></ul><ul><li>Localization issues </li></ul><ul><ul><li>Highlight requirements for local product variations </li></ul></ul>
  16. 16. Domestic Sales Potential for International Companies Interested in Penetrating the United States Domestic Market?
  17. 17. United States Domestic Market Business Requirements <ul><li>Retainer – TBD </li></ul><ul><li>Brokerage - Commission consistent with Market Norm </li></ul><ul><li>Coverage of Business Expenses – To include Slotting or Advanced Marketing Funds, Market Penetration </li></ul>
  18. 18. Business Development <ul><li>Business plans </li></ul><ul><li>Strategic Retail and Wholesale Alignment </li></ul><ul><li>Market Research </li></ul><ul><li>Hourly consulting </li></ul><ul><li>Start-up consulting </li></ul><ul><li>Product development </li></ul><ul><li>Strategic partnerships </li></ul><ul><li>New business proposals </li></ul><ul><li>Business audits - identifying new sources of revenue and distribution </li></ul>
  19. 19. Business Strategic Planning <ul><li>Out think the competition, don’t outspend them. Traditional planning no longer differentiates your brand or impacts the consumer. We design plans with one goal in mind: To make you the only game in town in the minds of your target audience whether it be the Retail or Wholesale Customer. </li></ul>
  20. 20. SUCCESS METRICS <ul><li>First year goals </li></ul><ul><li>Additional year goals </li></ul><ul><li>Measures of success/failure </li></ul><ul><li>Requirements for success </li></ul>
  21. 21. Our Corporate Contacts Include <ul><li>C&S Wholesale </li></ul><ul><li>Supervalu </li></ul><ul><li>MDI </li></ul><ul><li>Bozzuto’s </li></ul><ul><li>Nash Finch </li></ul><ul><li>Giant Food </li></ul><ul><li>Harris Teeter </li></ul><ul><li>Food Lion </li></ul><ul><li>Winn-Dixie </li></ul><ul><li>Lowes </li></ul><ul><li>Safeway </li></ul>
  22. 22. AQUA VITA <ul><li>The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. Winston Churchill </li></ul><ul><li>AQUA VITA – THE OPTIMISTS OF THE BUSINESS… </li></ul>407-869-1860

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