Your SlideShare is downloading. ×
0
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Tulsa BBB - Millennials - Wired Generation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tulsa BBB - Millennials - Wired Generation

1,135

Published on

Published in: Business, Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,135
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Demographics of the Millennial Generation<br />
  • 2. Demographics<br />The characteristics of a population.<br />Primarily used for economics and marketing<br />
  • 3. How do you relate?<br />Elvis joins the Army<br />Jimi Hendrix dies<br />MTV debuts<br />Kurt Cobain dies<br />
  • 4. North American Generations<br />Generation Birth Year<br /> World War II 1901-1927<br /> Silent 1928-1945<br /> Baby Boom 1946-1964<br /> Gen X 1965-1981<br /> Millennial 1982-2002<br />
  • 5. 80 Million<br />TV Generation<br />Rock and Roll, Beatlemania<br />Space Age<br />JFK/MLK<br />Women’s Rights, Civil Rights<br />Lowest formal religion participation<br />Pessimistic, cynical<br />Late spenders, late investors<br />Boomers<br />
  • 6. Aging Hipsters<br />“The only generation to have the unique distinction of pissing off both their parents’ and their children’s generations.”<br />-Andrew Smith, Author Moondust<br />
  • 7. Generation X<br />51 Million<br />Divorce<br />Working mom<br />“The Pill”<br />Latch-key kids<br />Less connected with peers<br />Job “lattice” not job ladder<br />Low marketplace loyalty<br />Don’t want to be ‘helped’<br />
  • 8. Generation X<br />Less connected to family<br />Waiting longer to marry, have kids<br />More likely to live with parents<br />Lower social responsibility<br />Invented Casual Friday<br />Big box shoppers – want it all in one place<br />Retire early<br />
  • 9. Wild and Crazy Guys <br />“We&apos;re the middle children of history.... no purpose or place.  We have no Great War, no Great Depression.  Our great war is a spiritual war.  Our great depression is our lives.”  ~From the movie Fight Club, about Generation X<br />
  • 10.
  • 11. &quot;They have a short attention span for meaningless marketing messages, but they have a really long attention span for meaningful interaction.” E-Commerce Times<br />
  • 12. The Millennial Generation<br />The ‘life span’ population is expected to exceed 100 million Millennials. (80 million boomers)<br />First Millennials began graduating from College in 2004<br />High School graduating class of 2009 will be the largest in history.<br />
  • 13. Millennials are Special<br />Special<br />Sheltered<br />Confident<br />Team-Oriented<br />Conventional<br />Structured<br />Achievers<br />Wired<br />Source Millennials Rising<br />
  • 14. Millennial Generation<br />Baby on Board<br />Gymboree<br />Play groups<br />Title IX<br />Team oriented<br />Close to peers, close social networks<br />Multi-taskers<br />Accustomed to seeking assistance<br />
  • 15. Millennial Generation<br />Family oriented<br />Marry younger than Gen X<br />Attend College, but take longer to finish<br />Highly traveled<br />‘passion professions’<br />Never required to wear a tie to work<br />Quick to change jobs<br />Multicultural<br />Civic engagement<br />
  • 16. Millennial Generation<br />Heavy media users…but not “traditional” media<br />Predicted to be the “Next Greatest Generation”<br />Frame current culture more than any other generation<br />“A marketers dream!” US News and World Report<br />
  • 17. They are ethnically different than every previous generation.<br />38% Non-White<br />15% African American<br />15% Hispanic<br />
  • 18. If today is your 17th birthday…<br />You were 1 when Super Nintendo was released and the CD-ROM was invented.<br />You were 5 when the Internet entered almost every home, and PlayStation was released.<br />You were 8 when Windows 98 was launched.<br />You were 11 when Xbox and GameCube were released and DSL became the norm.<br />You will have to volunteer a determined number of hours in order to graduate from high school.<br />
  • 19. Millennials<br />Never before has a generation of consumers been so tuned into the opinions of others.<br />Pew Research<br />Open the door. Invite them in.<br />
  • 20. Buying Power - Today<br />$200 Billion Annually.<br />More than any other consumer demographic – ever.<br />Average US teen spends $102 per week 2006 TRU Study <br />
  • 21. Millennials are ‘Spenders’<br />10-20% are already considered ‘compulsive spenders.’ Baylor University <br />High education debt. Experian<br />More likely to be late with payments Experian <br />More likely to stop paying debt Experian <br />Average debt for ‘twentysomething’ = $16,120 Experian<br />
  • 22. Wired<br />Have never known life without a computer.<br />Technology is fundamental. Not ‘gadgets.’<br />Most digitally literate generation.<br />97% use the internet or some form of wi-fi communication regularly.<br />60% on online daily.<br />More time spent online than watching TV, listening to radio, reading newspaper etc.<br />
  • 23.
  • 24. Internet is more influential<br />49% use the internet to research products and services before they buy. Internet Retailer <br />Female millennials will emerge as the predominant market force – using the internet as their buying forum.<br />Internet is their ‘voice of authority’<br />Internet is their personal ‘big box store’<br />
  • 25. According to a survey by Yahoo! And Carat Interactive Millennials most commonly use the internet to:<br /><ul><li>‘find out where I can buy something’
  • 26. ‘look for details about products’
  • 27. ‘find out about the latest products’
  • 28. ‘comparison shop’
  • 29. ‘be sure I have accurate information’</li></li></ul><li>Born to be Wired<br />65% consider the ability to do research on a website as ‘extremely/very important’<br />Female Millennials use internet as a ‘resource tool’<br />Welcome information ‘push’<br />Expect their online experience to be personal, special.<br />Seek sites which ‘feel’ like them.<br />Like the input of others.<br />
  • 30. What does this mean?<br />Our timing is good.<br />We have an opportunity to introduce ourselves to the most impactful consumer group in history.<br />Their expectations and wishes align with our mission.<br />Up and coming business decision makers will be Millennials.<br />
  • 31. It also means…<br />Gen X is our now.<br />Millennials are our future.<br />All marketing efforts should message and target Gen X & Millennials.<br />You must aggressively manage websites, internal and external images and messages toward Millennials in order to grow.<br />Be innovative with technology…podcast, RSS, ‘push’ content, constant refresh<br />
  • 32. Market with intention<br />Explore message placement to reach Gen X & Millennials.<br />Look for partnerships with younger groups.<br />Seek opportunities to be in front of younger groups.<br />Adjust presentations, messages, materials to younger audience.<br />Get Hip.<br />
  • 33. It also means…Our Supporters will be different<br />Last ‘boomers’ will begin to retire in 2020<br />Gen X/Millennials will take on decision-making roles in record numbers.<br />Millennials will dominate the workforce by 2015.<br />Introducing yourself to younger groups sets up future support.<br />
  • 34. Basic human principles don&apos;t change, but demographics and other circumstances do, and so should our responses to them. - Senator Jon Kyl, Arizona<br />

×