Comparison Between Toyota and Honda
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Comparison Between Toyota and Honda

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Comparison Between Toyota and Honda Comparison Between Toyota and Honda Presentation Transcript

  • Presented By: Group No. 2
  • Aqsa Awan MBKM-13- 54 Nighat Naeem MBKM-13- 52 Misbah Fatima MBKM-13- 27 Mamoona Ashraf MBKM-13- 13
  • History of Toyota History of Honda SWOT Analysis & 4 P’s Conclusion Toyota Production System (TPS) Comparison Slogan of Honda
  • The Land of the Rising Sun! Japan
  • Founders of Toyota • Sakichi Toyoda(1867-1930)  Automatic Loom • Kiichiro Toyoda (1894- 1952)  Used chain conveyor  into the Assembly line • Eiji Toyoda (1913) • Implementation of Jidoka and JIT.
  • History From the Very Beginning ...... Began as a textile company in 1926  (Toyoda Automatic Loom Works)  In 1933 an automobile department was  established within Toyoda Automatic Loom Works.  In 1937 Toyota Motor Co. was established  as an independent company.
  • The Golden period  Becomes a major supplier of trucks to The Imperial Army during WWII.  Plants were scheduled to be destroyed by allies, but the war ended first.
  • Launching First Car! Launched first car in 1947 Toyota Production System formed in 1950 based on  Just-In-Time principle.
  • Innovations  In 2002, entry in the Formula 1 circuit.  In addition to manufacturing automobiles, Toyota provides financial services through its division Toyota Financial Services and  also creates robots.
  •  Toyota headquarters in Toyota -Shi (Toyota City) , Japan.  In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation.
  • TOYOTA official slogan is This tagline embodies the spirit of constant innovation on the part of Toyota. It lends the associations of quality and technological capability to the brand.
  •  The production system developed by Toyota Motor Corporation to provide best quality, lowest cost, and shortest lead time through the elimination of waste. Toyota Production System(TPS) • Also called The Toyota way
  • QUALITY POLICY • “We will strive to meet customer’s expectations by providing world-class products and services through total employee commitment and continuous improvement.”
  • TOYOTA’S APPROACH TO QUALITY
  • Toyota’s approach to quality • Toyota has achieved a • reputation for the • production of very high • quality vehicles in all • countries around the world. • This has been achieved by an approach to quality control and quality assurance.
  • Toyota After Sales Services •If TGS vehicle prove defective in the first 12 months or 20,000km of ownership - whichever comes first - it will be fully covered by Toyota's worldwide warranty. •It has over 10,500 service locations in 160 countries. •24-Hour Roadside Assistance Covers: •Battery jump starts •Tire service •Emergency fuel delivery •Lockout protection •Towing •Winching
  • Innovations
  • • 2011 TOYOTA ALTIS 1.6 G MANUAL TRANSMISSION PHP 858,000.00 • FREE INSURANCE W/ACTS OF GOD • TOTAL CASH OUT 151,600.00
  • AMAZING PROMO FOR 2012 • 2012 TOYOTA ALTIS 1.6 E M/T PHP 803,000.00 • FREE INSURANCE W/ ACTS OF GOD • TOTAL CASH OUT ALL IN 140,800.00
  • Where is Toyota Today?  Second Largest automaker, but most profitable  51 manufacturing companies in 26 countries  Produce a vehicle every 6 seconds  Brands: Toyota, Lexus, Scion  Business partners with Daihatsu and Hino  automotive business accounted for 90% of  revenues  Other 10%: housing, marine, GAZOO,  telecommunications, ITS, Biotechnology and  A forestation  Success attributed to Toyota Production System
  • Who is Honda? Honda Motor Company, Ltd is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
  • • Japanese public multinational corporation • Headquartered in Tokyo, Minato, Japan • Honda has been the world's largest motorcycle manufacturer since 1959 • Founded by Soichiro Honda. • 5th largest automobile manufacturers in world and 2nd in Japan • Company was established on September 24, 1948. • Takeo Fukui is the CEO of a company. AT A GLANCE
  • Honda was founded on October 1946 in Japan and incorporated on September 24 , 1948.
  • •Honda's founder, Soichiro Honda had an interest in automobiles. •The first complete motorcycle, with both the frame and engine made by Honda, was the 1949 Model D, the first Honda to go by the name Dream. •The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963
  • •Honda is headquartered in Minato, Tokyo, Japan. •Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. HEADQUATER OF HONDA
  • HONDA IN PAKISTAN •Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. •The company was incorporated on November 04, 1992 and joint venture agreement was signed on August 05, 1993. •Since the commencement of production in 1994, the company has produced and sold more than 200,000 cars till July 12, 2012.
  • HONDA official slogan is HONDA has never used its slogan to sell its products but it was Mr. HONDA’s belief that it will built products sell themselves.
  • After Sales Services of Honda The warranty of the vehicle is valid for 3 Years or 70,000 kilometres whichever comes first from the date vehicle is sold and is transferable. To facilitate the customers for any assistance they require, have a separate department, called Customer Relations, at the head office. HACPL is a customer service conscious company, for which it is always looking for avenues to develop further relations with the customers who have already purchased the cars. HACPL is providing regular trainings to the dealers' technicians. The trainings cover all aspects of the cars including the periodic maintenance, diagnostics, trouble shooting and repairs according to HONDA standards. Honda Genuine Spare Parts are available for all Honda Vehicles.
  • Innovations Innovative technology has always been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 60 years. Peak Performance The Honda Motor Company had arrived, with nearly 600 international and U.S. race wins to follow Man Before Machine Every technological and design advance is made with you the rider in mind, the ultimate goal being to ensure the most rewarding and enjoyable riding (and ownership) experience possible Engineering for Safety’s Sake For all the performance-enhancing breakthroughs Honda’s engineers have made over the years, several have also provided improvements in perhaps an even more important area: rider safety. What Lies Ahead?
  • 4 P’s of Toyota PRODUCTS: Camry Corolla 4Runner Land Cruiser Sienna Lexus Yaris
  • Varies Car by Car Too In Pakistan: CARS: Minimum 10 lacs to 20 lacs SUVs: Minimum 50 lacs to 2 Crore Corolla 1.3L GLi Rs. 1,621,300 Corolla 1.3L XLi Rs. 1,491,300 Corolla 1.6 GLi A/T Rs.1,786,300 Altis 1.6 M/T Rs. 1,859,500 Altis 1.6L M/T SR Rs.1,949,500 Camry (Auto) Rs.7,999,000 Camry(Manual) Rs. 7,799,000 Land Cruiser Prado Rs.16,899,000 Price
  • International Presence: Over 170 countries worldwide In Pakistan: Many Large showrooms in big cities i.e. Peshawar, Karachi, Lahore , Islamabad, Quetta, Multan, Faisalabad etc.
  • TOYOTA promotes its products through; Ads, billboards, tv, Sponsoring sports events Customer service Through their websites PARTS AND SERVICE PROMOTION: EARLY BIRD SERVICE 60MINS SERVICE SALES PROMOTION: Toyota have excelled in public demand and mainly in price issues.
  • 4 P’s of Honda PRODUCTS: •Fit •Civic •Accord •Insight •CR-V •Ridgeline •Pilot and Odyssey
  • • Varies Car by Car • In Pakistan: The new models of Honda automobiles in Pakistan range in minimum of 15 lakhs. Price ACCORD: 4600000 Rs CR-V : 4200000 Rs CIVIC(AUTO): 1900000 Rs CIVIC: 1820000 Rs CITY: 1200000 Rs
  • • In Pakistan: • Head Office is in Lahore • Many Large showrooms in big cities i.e. Peshawar, Karachi, Islamabad, Multan
  • HONDA promotes its products through; Ads, billboards, tv, Sponsoring sports events Customer service Environment friendly automobiles Through Websites New Price Promotions: • Honda Graduate Program Parts/ Service Promotions: • Longer Life Tires
  • A Motivated and extremely productive work force. Low cost, high quality factory operations guided by just in time. Long-term partnerships with suppliers. Careful market research and short design to show room cycles so as to keep models closely aligned with market demand. Having outstanding labor relations. Strong employment relationship. Long-term relationship with supplier.
  • Customers not segmented Production operation not very good as the product needs to be reworked Limited Research and Development done as compare to competitors High level of responsibility on employees shoulders Lack of flexibility in the company Continuous stress on employees due to Continuous improvement.
  • Toyota now have a reputation for manufacturing environmentally friendly vehicles. Producing high quality, small and fuel efficient cars that can attract the consumers. The company has launched its new Aygo, which is targeted at the streetwise youth market and captures (or attempts to) the nature of dance and DJ culture in a very competitive segment. The vehicle itself is a unique convertible, with models extending at their rear! The narrow segment is notorious for it narrow margins and difficulties for branding.
  • Rising gasoline prices triggered by decisions of the OPEC oil cartel to hike crude oil prices substantially. Continuing appreciation of the yen. Expanding demand in the Japanese auto market. Escalating competition in the low priced car market by the entrance of several newly industrialized countries. Increasing sales of imports.
  • SWOT Analysis of Honda
  • STRENGTHS Brand name image Smoother drive as compared to competitors Efficient performance Quality – ISO Certification Highly loyal, committed and motivated employees Hardworking, experienced and qualified staff
  • WEAKNESSES Honda in Pakistan has a lower sales value than Suzuki and Toyota. Its Distribution Centers are less People of Lower Class are unwilling to buy it because of its image as high status car Honda’s are expensive to buy and maintain then its counterpart rivals. It faces a long road in gaining trust and making ways to remove the image that Honda’s are unreliable cars.
  • Customers realizing quality matters, as problems are already cropping up in new entrants models Initiatives and proposals in process for coping with increased demand of bikes Newer segments introduced with entry of new models, design, which still have huge potential for growth Karachi, a segment which has tremendous potential for growth and profitability.
  • Crucial economic conditions of Pakistan can lead to the decreased sales . WTO (World trade Order) opening local markets for global competition Competitors launching newer models with stress on reduced price for our price- sensitive economy proving serious threat in near future The biggest threat for HONDA is TOYOTA
  • Target Market of Toyota Young adults Elite class Economy class Upper middle class Upper class
  •  Always targeted:  upper class groups  upper middle class  middle class  Have been very successful in maintaining its target market and providing with the products of their needs.
  • • Nearly in comparison with each other • Honda has a little high brand image as compared to Toyota • May be due to high prices of Honda vehicles and spare parts
  • • Prices of Honda vehicles are high according to respondents • Over 90% are satisfied with prices of Toyota • Toyota should maintain this price range by maintaining quality • Honda should lower their prices by targeting customers related to lower segments
  • 5% 5% 60% 30% Disagree Neutral Agree Strongly Agree Prices Affordability (Toyota)
  • Prices Affordability (Honda) 19% 31% 22% 28% Strongly Disagree Disagree Neutral Agree
  • Maintenance Affordability(Toyota) 5% 28% 58% 10% Disagree Neutral Agree Strongly Agree
  • Maintenance Affordability(Honda) 5% 27% 28% 40% Strongly Agree Disagree Neutral Agree
  • Spare Parts Prices(Toyota) 10% 25% 38% 28% D N A SA
  • Spare Parts Prices(Honda) 15% 30% 30% 20% 5% SD D N A SA
  • Fuel Efficiency (Toyota) 40% 45% 15% N A SA
  • Fuel Efficiency (Honda) 4% 28% 30% 38% 3% SD D N A SA
  • Resale Value(Toyota) 25% 40% 25% 10% D N A SA
  • 2% 28% 45% 25% SD D N A Resale Value(Honda)
  • 27% 35% 38% N A SA
  • Target and Segmentation(Honda) 30% 20%15% 30% 5% SD D N A SA
  • Conclusion A/C to price affordability Toyota is best Toyota covers more market segmentation as it bring product also for lower middle class Toyota bring more innovation by introducing hybrid cars Toyota is more commonly available rather then Honda Honda has more brand name Honda provide more durability Honda give more resale price then Toyota After sale services of both companies are approximately same