History of Toyota
History of Honda
SWOT Analysis & 4 P’s
Toyota Production System (TPS)
Slogan of Honda
The Land of the Rising
Founders of Toyota
• Sakichi Toyoda(1867-1930)
• Kiichiro Toyoda (1894- 1952)
Used chain conveyor
into the Assembly line
• Eiji Toyoda (1913)
• Implementation of Jidoka and JIT.
History From the Very Beginning ......
Began as a textile company in
(Toyoda Automatic Loom
In 1933 an automobile
established within Toyoda
Automatic Loom Works.
In 1937 Toyota Motor Co.
as an independent company.
The Golden period
Becomes a major supplier of trucks to The
Imperial Army during WWII.
Plants were scheduled to be destroyed by
allies, but the war ended first.
Launching First Car!
Launched first car in 1947
Toyota Production System
formed in 1950 based on
In 2002, entry in the Formula 1 circuit.
In addition to manufacturing automobiles,
Toyota provides financial
services through its division
Toyota Financial Services and
also creates robots.
Toyota headquarters in
Toyota -Shi (Toyota
City) , Japan.
In 1982, the Toyota
Motor Company and
Toyota Motor Sales
merged into one
company, the Toyota
TOYOTA official slogan is
This tagline embodies the spirit of constant
innovation on the part of Toyota. It lends the
associations of quality and technological
capability to the brand.
system developed by
provide best quality,
lowest cost, and
shortest lead time
elimination of waste.
Toyota Production System(TPS)
• Also called The Toyota way
• “We will strive to meet customer’s
expectations by providing world-class
products and services through total employee
commitment and continuous improvement.”
TOYOTA’S APPROACH TO QUALITY
Toyota’s approach to quality
• Toyota has achieved a
• reputation for the
• production of very high
• quality vehicles in all
• countries around the world.
• This has been achieved by an approach to
quality control and quality assurance.
Toyota After Sales Services
•If TGS vehicle prove defective in
the first 12 months or 20,000km of
ownership - whichever comes first -
it will be fully covered by Toyota's
•It has over 10,500 service locations
in 160 countries.
•24-Hour Roadside Assistance
•Battery jump starts
•Emergency fuel delivery
• 2011 TOYOTA ALTIS 1.6 G MANUAL
TRANSMISSION PHP 858,000.00
• FREE INSURANCE W/ACTS OF GOD
• TOTAL CASH OUT 151,600.00
AMAZING PROMO FOR 2012
• 2012 TOYOTA ALTIS 1.6 E M/T PHP
• FREE INSURANCE W/ ACTS OF GOD
• TOTAL CASH OUT ALL IN 140,800.00
Where is Toyota Today?
Second Largest automaker, but most profitable
51 manufacturing companies in 26 countries
Produce a vehicle every 6 seconds
Brands: Toyota, Lexus, Scion
Business partners with Daihatsu and Hino
automotive business accounted for 90% of
Other 10%: housing, marine, GAZOO,
telecommunications, ITS, Biotechnology and
Success attributed to Toyota Production System
Who is Honda?
Company, Ltd is
a Japanese public
as a manufacturer
• Japanese public multinational
• Headquartered in Tokyo,
• Honda has been the world's
manufacturer since 1959
• Founded by Soichiro Honda.
• 5th largest automobile
manufacturers in world and
2nd in Japan
• Company was established on
September 24, 1948.
• Takeo Fukui is the CEO of a
AT A GLANCE
in Japan and
•Honda's founder, Soichiro
Honda had an interest in
•The first complete motorcycle,
with both the frame and engine
made by Honda, was the
1949 Model D, the first Honda
to go by the name Dream.
•The first production
automobile from Honda was
the T360 mini pick-up truck,
which went on sale in August
•Honda is headquartered
in Minato, Tokyo, Japan.
•Their shares trade on
the Tokyo Stock
Exchange and the New York
Stock Exchange, as well as
exchanges in Osaka,
Kyoto, Fukuoka, London,
Paris and Switzerland.
HEADQUATER OF HONDA
HONDA IN PAKISTAN
•Honda Atlas Cars Pakistan Limited
is a joint venture between Honda
Motor Company Limited Japan, and
the Atlas Group of Companies,
•The company was incorporated on
November 04, 1992 and joint
venture agreement was signed on
August 05, 1993.
•Since the commencement of
production in 1994, the company has
produced and sold more than
200,000 cars till July 12, 2012.
HONDA official slogan is
HONDA has never used its slogan to sell
its products but it was Mr. HONDA’s
belief that it will built products sell
After Sales Services of Honda
The warranty of the vehicle is valid for 3 Years or 70,000
kilometres whichever comes first from the date vehicle is sold and is
To facilitate the customers for any assistance they require, have a separate
department, called Customer Relations, at the head office.
HACPL is a customer service conscious company, for which it is always
looking for avenues to develop further relations with the customers who have
already purchased the cars.
HACPL is providing regular trainings to the dealers' technicians. The
trainings cover all aspects of the cars including the periodic maintenance,
diagnostics, trouble shooting and repairs according to HONDA standards.
Honda Genuine Spare Parts are available for all Honda Vehicles.
Innovative technology has always been a Honda trademark, showcasing
pioneering engine and chassis design that has set the standard for
excellence for more than 60 years.
The Honda Motor Company had arrived, with nearly 600 international and
U.S. race wins to follow
Man Before Machine
Every technological and design advance is made with you the rider in
mind, the ultimate goal being to ensure the most rewarding and enjoyable
riding (and ownership) experience possible
Engineering for Safety’s Sake
For all the performance-enhancing breakthroughs Honda’s engineers have
made over the years, several have also provided improvements in perhaps
an even more important area: rider safety.
What Lies Ahead?
4 P’s of Toyota
Varies Car by Car Too
Minimum 10 lacs to 20 lacs
Minimum 50 lacs to 2 Crore
Corolla 1.3L GLi Rs. 1,621,300
Corolla 1.3L XLi Rs. 1,491,300
Corolla 1.6 GLi A/T Rs.1,786,300
Altis 1.6 M/T Rs. 1,859,500
Altis 1.6L M/T SR Rs.1,949,500
Camry (Auto) Rs.7,999,000
Camry(Manual) Rs. 7,799,000
Land Cruiser Prado Rs.16,899,000
Over 170 countries worldwide
Many Large showrooms in big
Peshawar, Karachi, Lahore ,
Multan, Faisalabad etc.
TOYOTA promotes its products through;
Ads, billboards, tv,
Sponsoring sports events
Through their websites
PARTS AND SERVICE PROMOTION:
EARLY BIRD SERVICE
Toyota have excelled in public demand and mainly
in price issues.
4 P’s of Honda
•Pilot and Odyssey
• Varies Car by Car
• In Pakistan:
The new models of Honda
automobiles in Pakistan range in
minimum of 15 lakhs.
Price ACCORD: 4600000 Rs
CR-V : 4200000 Rs
CIVIC(AUTO): 1900000 Rs
CIVIC: 1820000 Rs
CITY: 1200000 Rs
• In Pakistan:
• Head Office is in Lahore
• Many Large showrooms in big cities
i.e. Peshawar, Karachi, Islamabad, Multan
HONDA promotes its products through;
Ads, billboards, tv,
Sponsoring sports events
Environment friendly automobiles
New Price Promotions:
• Honda Graduate Program
Parts/ Service Promotions:
• Longer Life Tires
A Motivated and extremely productive
Low cost, high quality factory operations
guided by just in time.
Long-term partnerships with suppliers.
Careful market research and short design
to show room cycles so as to keep models
closely aligned with market demand.
Having outstanding labor relations.
Strong employment relationship.
Long-term relationship with supplier.
Customers not segmented
Production operation not very good as the
product needs to be reworked
Limited Research and Development done as
compare to competitors
High level of responsibility on employees
Lack of flexibility in the company
Continuous stress on employees due to
Toyota now have a reputation for
manufacturing environmentally friendly
Producing high quality, small and fuel
efficient cars that can attract the
The company has launched its new
Aygo, which is targeted at the streetwise
youth market and captures (or attempts
to) the nature of dance and DJ culture in a
very competitive segment. The vehicle
itself is a unique convertible, with models
extending at their rear! The narrow
segment is notorious for it narrow
margins and difficulties for branding.
Rising gasoline prices triggered by
decisions of the OPEC oil cartel to hike
crude oil prices substantially.
Continuing appreciation of the yen.
Expanding demand in the Japanese
Escalating competition in the low priced
car market by the entrance of several
newly industrialized countries.
Increasing sales of imports.
Brand name image
Smoother drive as compared to competitors
Quality – ISO Certification
Highly loyal, committed and motivated
Hardworking, experienced and qualified staff
Honda in Pakistan has a lower sales value than
Suzuki and Toyota.
Its Distribution Centers are less
People of Lower Class are unwilling to buy it
because of its image as high status car
Honda’s are expensive to buy and maintain then
its counterpart rivals.
It faces a long road in gaining trust and making
ways to remove the image that Honda’s are
Customers realizing quality matters, as problems
are already cropping up in new entrants models
Initiatives and proposals in process for coping with
increased demand of bikes
Newer segments introduced with entry of new
models, design, which still have huge potential for
Karachi, a segment which has tremendous
potential for growth and profitability.
Crucial economic conditions of Pakistan
can lead to the decreased sales .
WTO (World trade Order) opening local
markets for global competition
Competitors launching newer models
with stress on reduced price for our price-
sensitive economy proving serious threat in
The biggest threat for HONDA is
Target Market of Toyota
Upper middle class
upper class groups
upper middle class
Have been very successful in
maintaining its target
market and providing with
the products of their needs.
• Nearly in comparison
with each other
• Honda has a little
high brand image as
compared to Toyota
• May be due to high
prices of Honda
vehicles and spare
• Prices of Honda vehicles are high
according to respondents
• Over 90% are satisfied with prices
• Toyota should maintain this price
range by maintaining quality
• Honda should lower their prices by
targeting customers related to lower
Spare Parts Prices(Toyota)
Spare Parts Prices(Honda)
Fuel Efficiency (Toyota)
Fuel Efficiency (Honda)
Target and Segmentation(Honda)
A/C to price affordability Toyota is best
Toyota covers more market segmentation as it bring
product also for lower middle class
Toyota bring more innovation by introducing hybrid cars
Toyota is more commonly available rather then Honda
Honda has more brand name
Honda provide more durability
Honda give more resale price then Toyota
After sale services of both companies are approximately