ENGLISH AE003 THE ROAD TO SUCCESS (KFC) BY: MUHAMMAD AQMAL HAKIM BIN MAZLAN NURLATIFAH KHAIRAH
Kentucky Fried Chicken (KFC) is a very well known restaurant in the world.
It is rated at number 60 as the world most well known brand by BusinessWeek (McDonalds at number 9 and Nescafe, 23).
KFC is part of Yum! Brands Inc., the world's largest restaurant company with more than 36,000 locations around the world.
The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008.
More than 12 million customers are served at KFC restaurants in 109 countries and territories around the world everyday.
It operates more than 5,200 restaurants in the United States and more than 15,000 units around the world
HISTORY OF KFC….
Founded by Colonel Harland Sanders (born on September 9, 1890) at the age of 65.
He began cooking for travelers in his service station located in Corbin, KY at the age of 40. Hundreds of people began coming to the Colonel’s station specifically for his food.
Expanded his new up-and-coming business by moving across the street to a hotel and restaurant that seated 142 people.
His station became famous with his cooking techniques.
He was recognized for his amazing cuisine by the Governor at the time, Ruby Laffoon in 1935 when he was made a Kentucky Colonel; hence the name Colonel Sanders. In 1939, Colonel Sanders’ restaurant won the top spot on Duncan Hines’ “Adventures in Good Eating
Then he devoted himself for the rest of his life to his chicken franchising business after his amazing start-up in 1952.
He spanned the country in his car from his small business in Kentucky to cook his chicken for restaurant owners and their employees.
By 1964, the Colonel had over 600 franchised outlets in the US and Canada for his chicken.
Then he sell his interest in the US company for small change (only $2 million) to a small faction of investors, such as John Y. Brown Jr., the governor of Kentucky from 1980 to 1984. However, Colonel Sanders continued to be the public spokesman for KFC® and in 1976, he was named the world’s second-most identifiable celebrity by an independent survey. (after boxer muhammad ali)
Listed on the New York Stock Exchange on January 16, 1969, only 3 years after it had gone public on March 17, 1966. Then, after the KFC Corporation® was acquired by Heublein Inc. on July 8, 1971 for $285 million,
The company grew to an enormous 3500 franchised and company-owned restaurants world-wide.
In October of 1986, PepsiCo, Inc. made a purchase of $840 million from RJR Nabisco, Inc.
Sadly, after traveling two hundred fifty thousand miles every year visiting his restaurants around the globe, Colonel Sanders died of leukemia at the age of ninety in 1980.
Interestingly,this enormous, global corporation all started with simply a sixty-five-year-old gentleman and a chicken.
SOME MENUS FROM FINGER LICKIN’ GOOD MEAL..
WHY THEY’RE FAMOUS! PLATED MEALS FLAVORS AND SNACKS KFC FAMOUS BOWL
SANDWICHES DESSERTS SALADS BIG BOX MEALS SIDES Something a little greener.
The secret recipe..
The KFC secret recipe: Does it matter?
DOES IT MATTER?? Does it really matter to know the exact names and compositions of those spices? An average businessman would think the secret recipe is so valuable and willing to pay millions for a copy of it. A genius businessman would not pay even a penny!!
THE "SECRET RECIPE" of KFC SUCCESS IS ACTUALLY THE WHOLE FRANCHISE SYSTEM!!
What makes it different from other restaurant?
Have you been to a night market ("pasar malam") and tried the fried chickens sold by the hawkers? Have you ever been to a small restaurant or a foodstall and found out that the fried chicken was so crispy and delicious?
Then you were wondering why this small time businessman did not make a fortune out of his "secret recipe"!
The next time you visited the restaurant again, did you notice that:-
sometimes there was nobody to take orders
sometimes it was closed without properly giving a notice in advance
sometimes the table was in a mess and nobody to clean even after 5 minutes you were seated.
sometimes the sink was dirty and choke full with food residual.
sometimes the fried chicken was overcooked, and at other times it was undercooked.
sometimes the fried chicken was too hot and at other times it was not so spicy.