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Corporate Social Responsibility

Corporate Social Responsibility






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  • Source: Archie B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders,” Business Horizons (July-August 1981). © 1991 by the Foundation for the School of Business at Indiana University. Used with permission.

Corporate Social Responsibility Corporate Social Responsibility Presentation Transcript

  • Group Members Aqib Farooq Nirbhay Gupta Kunal Bhatt
  • Corporate Social Responsibility Issues
  • CSR
    • 350 possible definitions!!
    Corporate responsibility,  Corporate citizenship,  Responsible business, Sustainable responsible business (SRB), or Corporate social performance….
  • Corporate Social Responsibility (CSR)
      • Preliminary definitions of CSR
    • The impact of a company’s actions on society
    • Requires a manager to consider his acts in terms of a whole social system, and holds him responsible for the effects of his acts anywhere in that system
    • Business of business is to do business
  • Some Definitions…
    • Corporate governance should be recognized as set of standards, which aims to improve a company’s image, efficiency, effectiveness and social responsibility- Nigel Kendall
    • Operating in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business….”Business for social responsibility.
    • CSR is a new terminology, but its hardly a new concept. As in third century BC, Kautilya’s has dealt with the management of people and power commerce and taxations, standardization of weights and measures, and more peace.
  • Corporate Social Responsibility (CSR) Begins at Home
    • Novel writer by, Scott Cooney..
    • He suggested a strategy for dealing with the economic crisis. Cooney calls it a counterintuitive strategy.
    • Empower your employees. Give them even more reign over your company.
    • Task them with righting the ship. Elevate them, during this time of crisis, to the level of partner. Ask them to think like an owner .
  • Pyramid of CSR Philanthropic Responsibilities Be a good corporate citizen. Ethical Responsibilities Be ethical. Legal Responsibilities Obey the law. Economic Responsibilities Be profitable.
  • CSR Level 1: Key Question : The least industry can do beyond compliance Polluter pays principle?
  • Concepts & Methodology
    • There are 3 levels of CSR :
    • Level 1 : Compliance
    • Level 2: Philanthropy/Green wash
    • Level 3 : - Innovations
    • - Key business strategy
    • - Leapfrog
  • CSR Level 1 Improve law/ regulations standards Department of environmental management Reclamation (turning ash in to soil) Local Government participation Whether the regulation poor or good/new or old : that is not the issue… ??
    • CSR Levels 2
    • Key Questions :
    • Is industry voluntarily giving back something to the society?
    • Are these actions inspired by a sense of guilt to the society, earning good name in market, philanthropy, etc.?
  • CSR Level 2
    • Infrastructure for physically challenged employees
    • Foundations (i.e. : financial aid beyond immediate community/tax planning with positive impact)
    • Income generation for community
    • Forestation / “Greening”
    • Community development office…
    • Cultivation in public land…
    • Paternity leave….
    • CSR Level 3
    • Key Questions:
    • Is it part of core business strategy?
    • Is it adopted by the board?
  • CSR Level 3
    • Ash management: ash brick factory
    • Quality Circle: empowering community
    • R&R: land for land
    • Distributed Generation: Regional dev.
    • Center for power efficiency and Env. Protection (CenPEEP)
    • Spectrum of CSR
    Good CSR Poor CSR
    • No employment
    • No concern for indirect effect (land, water, air)
    • Destruction of agricultural land
    • Not willing to listen to other stakeholders
    • Appropriate of land not being compensated
    • Non compliance of rule of land
    • Taking care of workers
    • Low dependence on non renewable resources
    • High awareness about CSR initiatives
    • Land compensation
    • Increased monitoring system
    • Environment responsibility
  • Bhaskar Hospital
  • Company Project:NTPC’s Silver Park/DG Level 3
  • Plantations
  • Silk factories
  • Educating peopLe
  • Thank yoU