Writing for the Web
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Writing for the Web

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Writing for the Web Writing for the Web Presentation Transcript

  • Writing for the Web
  • Introduction
    • Why should we write for Web readers?
    • To make Web pages work for people.
  • Overview
  • Understanding people
    • To understand the differences between web and print reading we need to consider two principal factors that influence the way we consume web content which include:
    • • The physical constrains of computer monitors or visual displays;
    • • Screen dynamics
    • • The non-linear, semantic of web pages; and
    • • Other technologies like search engines
  • Understanding people
    • To understand the differences between web and print reading we need to consider two principal factors that influence the way we consume web content which include:
    • • 79% of users always scan; only 16% read word-by-word
    • • Goal focused
    • • Not logical jump around, scrolling and clicking from, readers are impatient
    • • Critical ruthless discarding “hype”
  • Understanding people
  • Tips for Web writing
  • Writing to be found
    • Titles
        • Keep titles short (60 -70 max)
        • descriptive (focus on the first word)
        • Use powerful language
        • Avoid abbreviations
        • Accurate and unique ( keep track of changing page content )
  • Writing to be found
    • Titles
  • Writing to be found
    • Sub-titles
        • Keep to no more that 3 levels
        • Be specific
        • Load with key words
  • Writing to be found
    • Sub-titles
  • Writing to be found
    • Summaries or Pull Quotes
        • Help explain what readers will get from your page
        • Types of summaries
          • executive summary
          • key message
          • description
  • Writing to be found
    • Key message summary
    http://www.youtube.com/user/officialjasonmraz?ob=4
  • Writing to be read
    • Writing for fast comprehension
    • Short is better (should be about 50% less than print)
    • Keep paragraphs short (2 -3 sentences)
    • Be direct – use inverted pyramid
    • Focus your content on task and user goals. What the user wants to do?
    • Use lists and tables more frequently and print
    • Front end load paragraph sentences and lists with keywords
  • Writing to be read
    • Writing for fast comprehension
    • Short is better (should be about 50% less than print)
    Wireless technology gives you greater choice about when and where to study. The internet opens up vast opportunities for global engagement. So you can … organise and plan your study time to fit around other important things in your lifesearch and find expert opinions from anywhere in the world, and join and participate in any global online community. However you should also be mindful that … increased choice and global engagement make learning more challenging, because you have to …make more decisions about your day-to-day studies, and sort through and use the best evidence from the vast amounts of information online. But you can deal with these challenges by …taking time out to plan where you’re heading and regularly checking your progress, andinvesting time to learn how to make effective use of the search engines available from the online library.
  • Writing to be read
    • Writing for fast comprehension
    • Focus your content on task and user goals. What the user wants to do?
    • For example, rather than …
    • Using email in Blackboard …
    • Try
    • Communicating with classmates using email …
  • Writing to be read
    • Writing for fast comprehension
    • Use lists and tables more frequently
  • Writing to be read
    • Establish trust with your readers
    • Remove the hype or the temptation to sell your content (scrutinize adjectives and adverbs)
    • Be honest and objective
    • Update pages regularly
  • Writing to be read
    • Make a connection with your readers
    • Personalise the reading experience, conversational style is better
  • DISCUSSION
    • A presentation to company name
    • 1 March 2007
    CRICOS Provider 00109J | www.newcastle.edu.au