bio tech vision care ,,summer traing project

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bio tech vision care ,,summer traing project

  1. 1. MARKET OF FOLDABLE LENSES IN CENTRAL UTTAR PRADESH Presented By: APARNA (MBA III SEM) Goel Institute of Technology & Management Near Indira Canal, Faizabad Road, Lucknow (U.P.) India 1
  2. 2. OUTLINE Introduction Profile of Company Objectives of Study Data Analysis & Interpretation Major Findings ETOP Analysis SWOT Analysis Suggestions 2
  3. 3. INTRODUCTION About foldable lenses About cataract surgery Types of lenses Global market of foldable lenses Market of foldable lenses in Uttar 3
  4. 4. PHACO SURGERY 4
  5. 5. PROFILE OF THE COMPANY • The study has been done in Bio Tech Vision Care Pvt Ltd Based at Ahmadabad. • Research and development activities for eye care and the ophthalmic surgical business. • Enhancing lens implantation through technologically advanced delivery systems • New designs for intraocular lenses. 5
  6. 6. VISION OF THE COMPANY Enhancing vision, Expanding horizons Quality of life by bringing an element of care, clarity and beauty into it, through the products Primary aim is to continue to lead on the path of growth and high quality of operations. Strong product portfolio 6
  7. 7. OBJECTIVES OF STUDY Market research –meeting with clients to get to know the over all market of Central Uttar Pradesh To understand companys operation in the market to achieve the business objective. To analyse Primary Data and Secondary Data 7
  8. 8. OPERATIONS OF THE COMPANY DOMESTIC MARKET –Indian Market covering all the states of India with well equipped field force. INTERNATIONAL MARKET Global presence in 60 countries including Europe, South America, the Middle East, North Africa, South-East Asia and 8
  9. 9. VARIOUS PARAMETER USED IN RESEARCHResearch Design DescriptiveData Source Primary & Secondary dataResearch Instrument QuestionnaireTypes of Questionnaire Structure and non-disguisedSample Plan Lucknow/Kanpur /adjacent areasSample Size 50 opthalmologistSampling Procedure Non Probability sampling (Judgment sampling)Sampling method Personal survey method through questionnaireAnalysis Descriptive statistics by SPSS & Excel 9
  10. 10. DATA ANALYSIS & INTERPRETATION Average per day Type of cataract surgery surgery 1-PHACO 2-EXTRACAPSULARNo. of surgery each day 3-INTRACAPSULAR 4- OTHERS 6%22% 14% 22% 1 2 70% 64% 3 2% Type of cataract surgery 10
  11. 11. TYPES OF LENSES USED Reasons to use foldable1-RIGID 13 2-FOLDABLE 34 lenses3SINGLE PIECE IOL 3 6% 26% 40% 60% 1-EASY 68% 2-LESS RISK 11
  12. 12. DEGREE OF SAFTY BYPricing of foldable lenses FOLDABLE LENSES 1-Premium Price 2-Economical 1- VERY SAFE 2-SAFE 32% 44%68% 56% 12
  13. 13. EFFECT OF PREMIUM PRICE TO PREFERENCE OF BRANDS PATIENT 1-INDIAN 2-FOREIGN 1-No 2-YES 32% 46% 68% 54% 13
  14. 14. Opinion About Phaco DEGREE OF RELEVANCE OF Surgery FOLDABLE LENSES 1-strongly agree 1-VERY RELEVANT 2-RELEVANT 3-LESS RELEVANT 6%32% 22% 62% 22% 56% 14
  15. 15. AGE GROUPOpinion about the Quality of 1-BELOW 35 2-36-40 Biotech Lenses 3-41-45 4-46-501Strongly agree 5-51-55 6-56-602-Agree3Niether agree nor disagree 8% 2% 8% 18% 30% 22% 26% 38% 48% 15
  16. 16. MAJOR FINDINGSFactors of using foldable lenses Easy to implant• Less risk factors Not much affect of price of the lenses More advanced technology Less chances of opacity Better than hard lenses Market share of the company in UP - 35% 16
  17. 17. ETOP ANALYSIS OF FOLDABLE LENSESEnvironmental sector Nature of Impact I Impact of each sector Economic development in developing countriesEconomic and an ageing population in developed parts of the world can be attributed to the increase in demand. The global market for intraocular lenses (IOLs)Market used in cataract surgery continues to increase as the number of patients requiring cataract operations grows. India needs to be more in exports of IOL inInternational comparison of US ,Europe China ,.Political IOL has no political valueSocial Eradication of blindness amongst people Bulk Suppliers are available in IndiaSuppliers And raw material are plastic like abs, pc, nylon- 6, pp, pmma-acrylic Technological up gradation of industry is inTechnological progress 17
  18. 18. SWOT ANALYSIS• STRENGTH • WEAKNESS * * MULTINATION DOMESTIC AL COMPANY MARKET * OWN R&D COVERAGE * * HIGH GROWTH POTENTIAL * FOREIGN * SOCIAL BRANDS ATTENTION * HEAVIY TOWARDS HEALTH DUE TO MERE COMPETITION DISPOSABLE IN SURGICAL INCOME PRODUCTS * HIGHER LIFE EXPECTANCY RATE• OPPERTUNITY • THREAT 18
  19. 19. SUGGESTIONS The supply chain management need to be improved as during the month they had some brands out of stock. The sales force may work more aggressively to get more market share . The Field force should concentrate more on the Premium range of products to get more margins. The company should restrict to a single model to get more market share 19
  20. 20. Thank you for yourattention ! 20

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