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CORPORATE COMMUNICATON SKILLS
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CORPORATE COMMUNICATON SKILLS

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What is corporate communication,corporate ethics,Aspects of corporate communication, communication for manager, conceptual skills, communication skills, and effectiveness skills.

What is corporate communication,corporate ethics,Aspects of corporate communication, communication for manager, conceptual skills, communication skills, and effectiveness skills.

Published in: Economy & Finance, Technology

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  • 1. CORPORATE COMMUNICATION : ESSENTIAL SKILLS FOR MANAGERS
  • 2. Corporate communication
    • Builds strong business relationships
    • Internal and external co-ordination
    • Builds and maintains the brand image of the company
    • Gives competitive advantage to the organization
  • 3. Corporate Ethics
    • Tell the truth.
    • Prove it with your actions.
    • Listen to the customer.
    • Manage for tomorrow…the future.
    • Conduct public relations as if the whole company depends upon it.
    • Remain calm, patient, and good humored.
  • 4. Aspects of Corporate Communication
    • managing communication or fulfilling the communication management function
    • dealing with controlled and uncontrolled media
    • serving both internal and external audiences
    • proactive communication planning
    • advocating communication strategies and tactics
  • 5. Managerial functions
    • Defining goals, establishing strategies to achieve goals
    • Developing plans to integrate and coordinate activities
    • Organizing, Arranging and structuring work to accomplish organizational goals
    • Leading, Controlling, Monitoring
  • 6. Management Perspective in Corporate Communication
    • Strategic and Operational Management Knowledge
    • Develop strategies for solving public relations and communication problems.
    • Develop goals and objectives for the communication department.
    • Prepare a departmental budget.
    • Manage people.
    •   Research Knowledge
    • Determine public relations to your organization.
    • use research to segment publics.
    • Conduct evaluative research.
  • 7. Cont….
    • Negotiation Knowledge
    • Negotiate with an activist public.
    • Help management to understand the opinions of particular publics.
    • Use theories of conflict resolution in dealing with publics.
    •   Persuasion Knowledge
    • Persuade a public that you organization is right on an issue.
    • Use attitude theory in a campaign.
    • Get publics to behave as your organization wants .
  • 8. CORPORATE COMMUNICATION MANAGER what does he do?
    • Presents annual reports
    • Designs company documents on websites
    • Arranges shareholders meetings an press conferences
    • Presents corporate response to various incidents, such as a workplace accident, a threatened strike
    • Co-coordinating and organizing press conferences and event support
  • 9. Conceptual Skills
    • Using information to solve business problems
    • Identifying of opportunities for innovation
    • Recognizing problem areas and implementing solutions
    • Understanding of business uses of technology
  • 10. Communication skills
    • Ability to transform ideas into words and actions
    • Credibility among colleagues,and
    • subordinates
    • • Listening and asking questions
    • Presentation skills
  • 11. Effectiveness skills
    • Contributing to corporate mission and departmental objectives
    • Customer focus
    • Multitasking: working at multiple tasks in parallel
    • Negotiating skills
    • Project management
    • Reviewing operations and implementing
    • improvements
    • Setting priorities for attention and activity
    • Time management
  • 12. Some other skills…..
    • Innovation
    • Doing things differently, exploring new territory, and
    • taking risks
    • Managers should encourage employees to be aware of and act on opportunities for innovation.
  • 13. Thank you