CORPORATE COMMUNICATION :  ESSENTIAL SKILLS FOR MANAGERS
Corporate communication <ul><li>Builds strong business relationships </li></ul><ul><li>Internal and external co-ordination...
Corporate Ethics <ul><li>Tell the truth. </li></ul><ul><li>Prove it with your actions. </li></ul><ul><li>Listen to the cus...
Aspects of Corporate Communication <ul><li>managing communication or fulfilling the communication management function </li...
Managerial functions <ul><li>Defining goals, establishing strategies to achieve goals  </li></ul><ul><li>Developing plans ...
Management Perspective in Corporate Communication <ul><li>Strategic and Operational Management Knowledge  </li></ul><ul><l...
Cont…. <ul><li>Negotiation Knowledge   </li></ul><ul><li>Negotiate with an activist public.  </li></ul><ul><li>Help manage...
CORPORATE COMMUNICATION MANAGER what does he do? <ul><li>Presents annual reports  </li></ul><ul><li>Designs company docume...
Conceptual Skills <ul><li>Using information to solve business problems  </li></ul><ul><li>Identifying of opportunities for...
Communication skills <ul><li>Ability to transform ideas into words and actions  </li></ul><ul><li>Credibility among collea...
Effectiveness skills <ul><li>Contributing to corporate mission and departmental objectives </li></ul><ul><li>Customer focu...
Some other skills….. <ul><li>Innovation  </li></ul><ul><li>Doing things differently, exploring new territory, and  </li></...
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CORPORATE COMMUNICATON SKILLS

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What is corporate communication,corporate ethics,Aspects of corporate communication, communication for manager, conceptual skills, communication skills, and effectiveness skills.

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CORPORATE COMMUNICATON SKILLS

  1. 1. CORPORATE COMMUNICATION : ESSENTIAL SKILLS FOR MANAGERS
  2. 2. Corporate communication <ul><li>Builds strong business relationships </li></ul><ul><li>Internal and external co-ordination </li></ul><ul><li>Builds and maintains the brand image of the company </li></ul><ul><li>Gives competitive advantage to the organization </li></ul>
  3. 3. Corporate Ethics <ul><li>Tell the truth. </li></ul><ul><li>Prove it with your actions. </li></ul><ul><li>Listen to the customer. </li></ul><ul><li>Manage for tomorrow…the future. </li></ul><ul><li>Conduct public relations as if the whole company depends upon it. </li></ul><ul><li>Remain calm, patient, and good humored. </li></ul>
  4. 4. Aspects of Corporate Communication <ul><li>managing communication or fulfilling the communication management function </li></ul><ul><li>dealing with controlled and uncontrolled media </li></ul><ul><li>serving both internal and external audiences </li></ul><ul><li>proactive communication planning </li></ul><ul><li>advocating communication strategies and tactics </li></ul>
  5. 5. Managerial functions <ul><li>Defining goals, establishing strategies to achieve goals </li></ul><ul><li>Developing plans to integrate and coordinate activities </li></ul><ul><li>Organizing, Arranging and structuring work to accomplish organizational goals </li></ul><ul><li>Leading, Controlling, Monitoring </li></ul>
  6. 6. Management Perspective in Corporate Communication <ul><li>Strategic and Operational Management Knowledge </li></ul><ul><li>Develop strategies for solving public relations and communication problems. </li></ul><ul><li>Develop goals and objectives for the communication department. </li></ul><ul><li>Prepare a departmental budget. </li></ul><ul><li>Manage people. </li></ul><ul><li>  Research Knowledge </li></ul><ul><li>Determine public relations to your organization. </li></ul><ul><li>use research to segment publics. </li></ul><ul><li>Conduct evaluative research. </li></ul>
  7. 7. Cont…. <ul><li>Negotiation Knowledge </li></ul><ul><li>Negotiate with an activist public. </li></ul><ul><li>Help management to understand the opinions of particular publics. </li></ul><ul><li>Use theories of conflict resolution in dealing with publics. </li></ul><ul><li>  Persuasion Knowledge </li></ul><ul><li>Persuade a public that you organization is right on an issue. </li></ul><ul><li>Use attitude theory in a campaign. </li></ul><ul><li>Get publics to behave as your organization wants . </li></ul>
  8. 8. CORPORATE COMMUNICATION MANAGER what does he do? <ul><li>Presents annual reports </li></ul><ul><li>Designs company documents on websites </li></ul><ul><li>Arranges shareholders meetings an press conferences </li></ul><ul><li>Presents corporate response to various incidents, such as a workplace accident, a threatened strike </li></ul><ul><li>Co-coordinating and organizing press conferences and event support </li></ul>
  9. 9. Conceptual Skills <ul><li>Using information to solve business problems </li></ul><ul><li>Identifying of opportunities for innovation </li></ul><ul><li>Recognizing problem areas and implementing solutions </li></ul><ul><li>Understanding of business uses of technology </li></ul>
  10. 10. Communication skills <ul><li>Ability to transform ideas into words and actions </li></ul><ul><li>Credibility among colleagues,and </li></ul><ul><li>subordinates </li></ul><ul><li>• Listening and asking questions </li></ul><ul><li>Presentation skills </li></ul>
  11. 11. Effectiveness skills <ul><li>Contributing to corporate mission and departmental objectives </li></ul><ul><li>Customer focus </li></ul><ul><li>Multitasking: working at multiple tasks in parallel </li></ul><ul><li>Negotiating skills </li></ul><ul><li>Project management </li></ul><ul><li>Reviewing operations and implementing </li></ul><ul><li>improvements </li></ul><ul><li>Setting priorities for attention and activity </li></ul><ul><li>Time management </li></ul>
  12. 12. Some other skills….. <ul><li>Innovation </li></ul><ul><li>Doing things differently, exploring new territory, and </li></ul><ul><li>taking risks </li></ul><ul><li>Managers should encourage employees to be aware of and act on opportunities for innovation. </li></ul>
  13. 13. Thank you
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