Social Media   World                     Created by                     Apurv ModiApurv@apurvmodi.in
Social Media Defi“Social media describes the online technologies andpractices that people use to sharecontent, opinions, i...
Types of Social Networks• Content Networks• Distribution Networks• Conversation Networks
Why People Participate In Social Networks        • To learn to express opinions        • To share experiences        • To ...
Distribution Network User Characteristics12-17 year olds:                                    35-54 year olds:• Online Inte...
Surely its just a fad?6
Useful software (free & licensed)Social Media Marketing                      PodcastsBlogging                             ...
Useful resources• Recommended                                           • Recommended  blogs                              ...
Social Media Workshop             THANKSApurv@apurvmodi.in
Upcoming SlideShare
Loading in...5
×

Social Media By Apurv

153

Published on

Types of Social Media Websites

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
153
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media By Apurv

  1. 1. Social Media World Created by Apurv ModiApurv@apurvmodi.in
  2. 2. Social Media Defi“Social media describes the online technologies andpractices that people use to sharecontent, opinions, insights, experiences, perspectives, and media themselves.” - Wikipedia entry for “Social Media”In recent years, social media has utilized emerging Web2.0 formats, such as:• Social Networking • News aggregators• RSS feeds • Photo sharing• Wikis • Social Bookmarking• Video • Blogs
  3. 3. Types of Social Networks• Content Networks• Distribution Networks• Conversation Networks
  4. 4. Why People Participate In Social Networks • To learn to express opinions • To share experiences • To make friends • To participate in a committee, club, or other group • To live a fantasy life • To find a job • To sell something • To have a platform for self-expression “The net result: Individuals will increasingly take cues from one another ratherthan from institutional sources like corporations, media outlets, religions andpolitical bodies”. – Forrester Research
  5. 5. Distribution Network User Characteristics12-17 year olds: 35-54 year olds:• Online Interests: Instant messaging, playing • Online Interests: Reading the news, sports, and politics,online games, visiting social networks, research watching videos, visiting social networks, viewingfor homework instructional how-tos• Top Social Networking Site: Xanga (20%) • Top Social Networking Site: MySpace (41%)18-24 year olds:• Online Interests: Visiting social 55+ year olds:networks, generating content, downloadingmusic, watching video clips of movie • Online Interests: Reading the news, politics, andtrailers, reading entertainment reviews cooking, viewing instructional how-tos• Top Social Networking Site: Facebook (34%) • Top Social Networking Site: MySpace (11%) Source: Burst Media Research and e-Marketer 12 to 55+ year olds:25-34 year olds: •Medical Up dates, Doctors Network Top Social• Online Interests: Reading news and Networking Site for Medical Doctorssports, downloading music, watching video clipsof tv shows/movies, visiting socialnetworks, generating content• Top Social Networking Site: Friendster (28%) By 2012, there will be 1.5 Billion web users creating content online, up from 64 million in 2006. -- eMarketer 5
  6. 6. Surely its just a fad?6
  7. 7. Useful software (free & licensed)Social Media Marketing PodcastsBlogging RSSWikis Social BookmarkingForums Publish On Demand BooksProductivity Email marketingFree Biz Cards Surveys
  8. 8. Useful resources• Recommended • Recommended blogs Websites• http://leehopkins.net/ • http://www.stevepratt.com• http://laurelpapworth.com • http://www.mediapost.com/• http://www.headshift.com/au/ • http://www.commoncraft.com• http://chieftech.blogspot.com/ • http://smallbusiness.edublogs.org• http://sparkeffect.com
  9. 9. Social Media Workshop THANKSApurv@apurvmodi.in
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×