3M CRM strategies - SPJCM

Slide 1: A CRM Perspective Group 10 Aniruddh ~ Gaurav B ~ Uphar ~ Sidhant ~ Anand~ Ritu~ Aditya All logos are trademarks and copyrights , this presentation is made by students of SPJCM for educational purpose.

Slide 2: 3M 200 countries 67,000 employees Manufacturing, consumer products, health, security, transportation and telecommunications, Universities, government, doctors and dentists $16 billion diversified technology company 50,000 commercial and industrial products

Slide 3: Information… How to customize & How to let every Customerize 50,000 customer know about Products & Packaging every product that he / she might need ? How to identify where How to integrate various products are selling and divisions so that all do not who is buying them ? reinvent the wheel? How to reach my customer – Email , Phone call …. IS THERE MORE THAT I CAN DO….

Slide 4: People  Culture of innovation - 15 percent Rule  Customers, end users, suppliers, distributors, financial institutions, and government institutions  30 percent of each year’s sales must come from products less than four years  Clients in 200 nations from B2B – B2C

Slide 5: Process  Getting Customer data right  Product selling model to a customer buying, relationship-building business  Works closely with partners -Meet the distinct needs of individual customers  Multiple sources of trading partner data- redundancy and inconsistency in 3M’s data.  From database marketing to email mining to real-time targeted marketing

Slide 6: Technology – Seibel CRM  360 Degree customer view  Global data base Customers  Global installed base of products  Marketing campaign & Cross Selling  Customer empowerment  Lead creation & tracking  Analytics - segment, target and personalize

Slide 7: We've chosen Siebel due to its connectivity capabilities and the possibility of having On Demand, which reduces technology administration costs and increases productivity.” Relationship management doesn’t mean the best relationship is the deepest. The best relationship is what a customer wants and what keeps the customer loyal THANK YOU