The Future
of Digital Businesses
& Innovations in Social Media
Apurva Chamaria,
Director & Head, Global Brand and Digital ...
2

Copyright © 2014 HCL Technologies Limited | www.hcltech.com
3

Copyright © 2014 HCL Technologies Limited | www.hcltech.com
4

Copyright © 2014 HCL Technologies Limited | www.hcltech.com
Innovations
in Digital
& Social Media
Today digital and social media is (among other things):
-

5

Institutionalizing a n...
The Future of Money ?
• Peer-to-peer payment system
and digital currency
introduced as open source
software in 2009 by
pse...
Problem
Digitization of traditional banking

Solution
Kaching mobile payment app makes it easy to
make multiple types of p...
Problem
Reducing the growing number of accidents on the Melbourne Metro

Solution
• YouTube video with catchy song,
funny ...
Problem
Identifying loyal consumers on Facebook and increasing engagement

Solution
• We’ll gift you a free Big Mac from
M...
Problem
Fighting down an alarming renege rate and boosting pre-joining engagement

Solution
• An interactive game designed...
To know more visit www.coolestinterviewever.com and follow our twitter handle @hcltech

11

Copyright © 2014 HCL Technolog...
Apurva Chamaria
•

Global Sales & Marketing Leader

•

Currently Director & Head – Brand & Digital Marketing . HCL Tech
•
...
Thank you

HCLTechnologies

13

hcl-technologies

hcltechtube

@hcltech

hcl

www.hcltech.com

Copyright © 2014 HCL Techno...
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Future of digital businesses and innovations in social media iim raipur ver2

  1. 1. The Future of Digital Businesses & Innovations in Social Media Apurva Chamaria, Director & Head, Global Brand and Digital Office, HCL Technologies 1 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  2. 2. 2 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  3. 3. 3 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  4. 4. 4 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  5. 5. Innovations in Digital & Social Media Today digital and social media is (among other things): - 5 Institutionalizing a new currency Changing the way people bank Saving lives Finding out loyal customers Helping organizations attract and retain talent Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  6. 6. The Future of Money ? • Peer-to-peer payment system and digital currency introduced as open source software in 2009 by pseudonymous developer Satoshi Nakamoto • A cryptocurrency, uses cryptography to control creation and transfer of money • Users send payments by broadcasting digitally signed messages to the network ZYNGA partners with bitpay to accept BITCOIN for its popular games like Farmville 6 • Miners verify, timestamp, and record transactions into a shared public database called the block chain, and are rewarded with transaction fees and newly minted bitcoins Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  7. 7. Problem Digitization of traditional banking Solution Kaching mobile payment app makes it easy to make multiple types of payment from an iPhone. Enables multiple types of payment: • Bill payments through Australia's Bpay • MasterCard PayPass payments at the POS • Payments to friends through email addresses and mobile numbers • Payments through Facebook. Results • • 7 Downloaded 750K times Processed almost $4 billion worth of payments in 2012 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  8. 8. Problem Reducing the growing number of accidents on the Melbourne Metro Solution • YouTube video with catchy song, funny lyrics and a safety message at end • Website to raise awareness and get pledges • iTunes download, Web game, Mobile App and Game Results • 21% Reduction in Accidents y-o-y during same period • 60 Million YouTube views, 4Mn shares, 15 Mn Game players, No. 1 app in 18 countries, Top 100 app in 101 countries, iTunes charts in 28 countries • Earned media coverage worth $60 Mn 8 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  9. 9. Problem Identifying loyal consumers on Facebook and increasing engagement Solution • We’ll gift you a free Big Mac from McDonald’s…… • But… • If you accept, we’ll ban you from our page for life Results • Reduction of Fans from 38,000 to 8,000 • Sticking on to 8000 fans that are more loyal, more engaged • Average engagement rate of brand's top 20 most engaged fans =l that of 75 average fans • A phase of Facebook marketing that embraces the "superfan” 9 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  10. 10. Problem Fighting down an alarming renege rate and boosting pre-joining engagement Solution • An interactive game designed by HCL • Familiarized candidates with HCL’s ideapreneurship culture, and its core values • Social gaming that candidates compete against each other Results • Overall renege rate down by 6% within a quarter • 62% of candidates approached played the game, and joined • Chances of non players dropping 10 times higher 10 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  11. 11. To know more visit www.coolestinterviewever.com and follow our twitter handle @hcltech 11 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  12. 12. Apurva Chamaria • Global Sales & Marketing Leader • Currently Director & Head – Brand & Digital Marketing . HCL Tech • Ex- Head – Global Sales Excellence, HCL Tech • Ex- Head – Global Marketing & Strategy , EAS & ETS, HCL Tech • Ex- Business Manager, Australia, N.Z, Philippines & H.K, Ranbaxy Laboratories • Sales & Marketing Trainer • Industry Speaker at conferences and annual conclaves of B-Schools like ISB, FMS, IIMC, IMI, MICA etc. apurva.chamaria@gmail.com +91-9560622700 +91-120-4382800 https://twitter.com/a1purva Apurva Chamaria 12 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  13. 13. Thank you HCLTechnologies 13 hcl-technologies hcltechtube @hcltech hcl www.hcltech.com Copyright © 2014 HCL Technologies Limited | www.hcltech.com
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