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Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
Wohi swaad
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Wohi swaad

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  • 1. Presented by Apurb Sinha Ritu Anand Vibha Garg
  • 2. Diversity in food
  • 3. Diversity in Culture
  • 4. Cosmopolitan society
  • 5. Mission & Vision <ul><li>Mission : </li></ul><ul><li>To provide people with authentic food so that they remain attached to their culture and experience the Wahi Swaad… </li></ul><ul><li>Vision: </li></ul><ul><li>To become a retail chain in next five years of operation and open stores in major cosmopolitan city in India. </li></ul>
  • 6. Core Idea <ul><li>Authentic food </li></ul><ul><li>Converging diverse Indian food </li></ul>Need <ul><li>The urge to get the same taste as that of the hometown food. </li></ul><ul><li>Migration leading to cosmopolitan societies is likely to increase the above need. </li></ul>
  • 7. Current Market situation <ul><li>Available only with small grocery shops </li></ul><ul><li>Less diversity </li></ul><ul><li>Less variety </li></ul><ul><li>People are unaware </li></ul><ul><li>Mostly produced locally </li></ul><ul><li>Price not reasonable </li></ul>
  • 8. Core idea Authentic Food Store (Converging Diverse Indian Food) Unique customer service Competitive price Reliable & Rapid availability Time saving Upscale retailer Hard to find eatables from Around India Attributes
  • 9. Consumer Research <ul><li>Observation research was done </li></ul><ul><li>With focused groups of migrants staying in cosmopolitan societies in the age group of above 25+ </li></ul>
  • 10. Selecting Consumers to Serve(STDP) <ul><li>Segmentation </li></ul><ul><ul><li>Geographic : - Cosmopolitan areas </li></ul></ul><ul><ul><li>Demographic :- Migrants, Middle class and above </li></ul></ul><ul><ul><li>Psychographic :- Nostalgic migrants who want to remain connected to their groups. </li></ul></ul><ul><li>Target </li></ul><ul><li>Areas like Andheri/Powai/Thane </li></ul>
  • 11. STDP cont. <ul><li>Differentiation :- </li></ul><ul><ul><li>Convergence of Diverse Indian food </li></ul></ul><ul><ul><li>Free Sampling </li></ul></ul><ul><ul><li>Suppliers will be well known names in regional areas </li></ul></ul><ul><ul><li>Events Celebration like food festivals </li></ul></ul>
  • 12. STDP cont. <ul><li>Positioning </li></ul><ul><li>People are already aware of the taste and have an urge to have the same experience. We want to create and experience of Wahi Swaad… to the customers. </li></ul>Taste Memories Wahi Swad Incredible India
  • 13. Product and Service Design(4P) <ul><li>Products: </li></ul><ul><ul><li>Sweets (bengali rasogulla, Mysore pak, Petha) </li></ul></ul><ul><ul><li>Pickles (Sweet lemon, Large chilli) </li></ul></ul><ul><ul><li>Snacks (Chips, Gajak, Papads) </li></ul></ul><ul><li>Method of selection </li></ul><ul><ul><li>Research team to find out the shops and retailers that have maximum fan following in the local regions </li></ul></ul><ul><ul><li>Consumer research </li></ul></ul><ul><ul><li>Feedback and wish list from customers </li></ul></ul>
  • 14. 4P cont. <ul><li>Presentation </li></ul><ul><ul><li>Packaging design: The packaging to be in such a manner that the buyer immediately connects to the original. </li></ul></ul><ul><ul><li>Supplier Name: The supplier name to be clearly visible on the packages along with “ Wahi Swaad… ” Logo. </li></ul></ul><ul><li>Mode of delivery </li></ul><ul><ul><li>Shop counter </li></ul></ul><ul><ul><li>Free home delivery </li></ul></ul><ul><ul><li>Online Orders (Future Plan) </li></ul></ul>
  • 15. 4P cont. <ul><li>Pricing </li></ul><ul><ul><li>A combination of cost based and competitive pricing model </li></ul></ul><ul><ul><li>Balance between regional and local Price </li></ul></ul><ul><ul><li>Price = cost + approx 50% Margin </li></ul></ul><ul><ul><li>Aging based discounts </li></ul></ul><ul><li>Distribution </li></ul><ul><ul><li>Supplier located all over India </li></ul></ul><ul><ul><li>Not a core competency </li></ul></ul><ul><ul><li>Outsource collection, Storage and Supply </li></ul></ul>
  • 16. 4P cont. <ul><li>Promotions </li></ul><ul><ul><li>Shop to be located in mall of cosmopolitan area </li></ul></ul><ul><ul><li>Tasting centers at shop doors </li></ul></ul><ul><ul><li>Handouts in local newspapers </li></ul></ul><ul><ul><li>Banners outside cultural/ religious gathering places </li></ul></ul><ul><ul><li>Stickers in outstation trains and busses </li></ul></ul>
  • 17. Customer Delight <ul><ul><li>Shop interiors will reflect the regional places </li></ul></ul><ul><ul><li>The furniture and the utensils to represent the regional image </li></ul></ul><ul><ul><li>Food festivals to be organized </li></ul></ul><ul><ul><li>Free samples </li></ul></ul><ul><ul><li>Customer feedback </li></ul></ul><ul><ul><li>Wish list recording </li></ul></ul>
  • 18. Initial Investment Outlay
  • 19. Proposed Income Statement Note : If our avg. revenue per day is 18800/- than our PBT will be approx. 14.5 lakhs. So we can recover initial investment if able to keep approx sales to 18800/- per day
  • 20. SWOT Analysis <ul><li>Strength </li></ul><ul><ul><li>No similar competitor </li></ul></ul><ul><ul><li>Authentic taste </li></ul></ul><ul><ul><li>Well know supplier from regional area </li></ul></ul><ul><li>Weakness </li></ul><ul><ul><li>Life of food </li></ul></ul><ul><ul><li>High number of supplier </li></ul></ul><ul><ul><li>Business dependent on suppliers </li></ul></ul>
  • 21. SWOT Analysis(cont.) <ul><li>Opportunities </li></ul><ul><ul><li>Cosmopolitian culture exists in Indian urbarn areas and further growth in possible. </li></ul></ul><ul><ul><li>Growing Income and Spending Power </li></ul></ul><ul><ul><li>Decreasing trend of cooking snacks & sweets at home </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>Mass Retail chains may start with this concept immediately </li></ul></ul><ul><ul><li>Local Shops </li></ul></ul>
  • 22. Challenges <ul><li>Increasing cost of retail space </li></ul><ul><li>Pricing </li></ul><ul><li>Managing high number of suppliers </li></ul>
  • 23. Thank You

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