1
SYP: Publishing 2.0
Keynote Debate Presentation: Peter Collingridge
The Reader Revolution MD, Apt Studio Ltd
peter@aptstudio.com
www.aptstudio.com

2
SYP: Agenda
1. UGC: Relationship building 4.E-Readers: impact;
improvements
2. Beyond Facebook (Social Media)
5. Format wars?
3. Pros & Cons of conversation
6. Future Opportunities

3
SYP: Social Media (Booksquare)
“I cringe a little when I hear that “Yeah, yeah, yeah, you’re saying. I
someone is “working on a viral hear you. I get it. But, man, the
campaign”... time, the time. This stuff takes a
lot of time and energy. How am I
“... real people (who read and supposed to do it all?”
buy books) ... tune you out when
you try to stay on message. If “Yes, social networking is hard
they wanted to rehash cover work. Yes, it requires a lot of time.
copy, they’d read the back of Yes, it means changing your way of
the book.” thinking.”
“What you’re going to find — if “But the rewards of engaging with
you haven’t already — is that your readers, your customers on a
you have absolutely no control human level far outweigh these
over what is being said about seemingly negative aspects.”
your brand.”
www.tinyurl.com/sypapt1

4
SYP: Social Media (Daring Fireball)
The Penguin Blog: Designing
Classics
“Exquisite book cover designs by
Coralie Bickford-Smith for
Penguin’s new range of hardback
classics. See more images in
Penguin’s Flickr account. (And how
cool is it that Penguin has a Flickr
account?)”
http://tinyurl.com/sypapt2

5
SYP: The Future
“People are probably reading and \"In India and around the world,
writing more than ever, but a lot there is a whole new generation
of this reading and writing is that accesses the internet, and
online.” they have never seen a PC. To
them, it's all on their phone.\"
\"Declining books sales have led Tim O’Reilly, Daddy, Where’s Your
some publishers into thinking that Phone
the way to revive books is to
make them more like an online http://tinyurl.com/sypapt5
experience. That is truly a
mistake! 2008: 3bn mobiles; 136m new
2012: 4bn; 237m new
It's like trying to get people to
exercise by making it more like Penguin 80% share in India
napping.\" 40% English language
http://tinyurl.com/sypapt3

6
SYP: The Future
“40,000 ebook dowloads-a-day. “Lexcycle, creators of the popular
I've got 35 of them sitting on my Stanza digital reader for mobile
iPod. If you are a publisher, think phones, announced today that
long and hard about that their application has been
number.” downloaded 500,000 times–
reaching a vast readership in four
“The reason I have 35 books months.”
downloaded onto my Stanza is: a)
it is easy, b) it is free.” http://tinyurl.com/sypapt4
“What does this mean for your
business model? I don't know, but
I assure you that when I finish War
& Peace, I'll be buying a hard
copy. And I also assure you: I love
reading on that little thing.”

7
Sneak Preview: 25th Estate
Film for 4th
Estate will be
going live in
December.
Sign up to our
RSS feed at
www.aptstudio.com
for notification
of this and
other projects.
See our
portfolio for
more films:
www.aptstudio.com/portfolio

8
SYP: Thank You
Keynote Debate Presentation: Peter Collingridge
The Reader Revolution MD, Apt Studio Ltd
peter@aptstudio.com
www.aptstudio.com