Social media basic for nonprofits
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Social media basic for nonprofits

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Social Media Overview for Non-Profits presented at Arizona Western College SBDC in collaboration with Yuma Private Industry Council (YPIC).

Social Media Overview for Non-Profits presented at Arizona Western College SBDC in collaboration with Yuma Private Industry Council (YPIC).

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    Nice job on the presentation. Looking forward to next weeks. Good luck at Goggle

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    Social media basic for nonprofits Social media basic for nonprofits Presentation Transcript

    • Social Media Basics for Nonprofits
      • Presented by
      • @alanpruitt
      • Business Analyst
      • @ AWC Small Business Development Center
      http://www.flickr.com/photos/batega/1596898776/
      • What Do YOU Want to Get
      • Out of This Class?
    • Listen
    • Powerful Tool For Good
    • Power of Social Media
      • Be a super hero for your cause
      • Create real connections with real people
      • Confront misinformation and negative chatter head-on
      • Most of it is free, granted it takes time , but it's free!
    • Power of Social Media
      • It’s a new avenue to raise advocacy, awareness and funds
      • Answer questions/increase customer service
      • Have real conversations across time/space boundaries
      • Information sharing
    • Take Time to Plan
    • Share the Love
      • Listen
      • Engage
      • Audience
      • Content Focus
      • Frequency
      • Responsible
      • Launch date
    • Pick Your Perfect Combo
      • Facebook = Friend Builder
      • Twitter = Broadcast & Community Builder
      • YouTube = Broadcast Content to the World
      • Flickr = Photographs to Inspire
      • LinkedIn = Professional Connections
      • MySpace = Talk to Teens and Musicians
      • Blogs = Your own online newspaper
      • Social Bookmarking (Digg, Stumble) = Sharing information
    • Listen
    • Need Something to Say?
    • Keep talking…
      • Share news articles
        • Set up a Google Alert about your cause and share daily headlines
        • Share your organization's press releases and media coverage
      • Use your website
        • Link to teasers to pages on your website to entice people to read more about you
      • Use content already created
        • Brochures, photos, video, annual reports
        • Create separate updates for newsletter articles
    • Yap, yap, yap…
      • Correct misinformation
        • Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information
      • Event Ideas
        • Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event
        • Meet-Up – Have your online community meet offline at a restaurant or small venue
        • Offer social media friend only offers or fundraisers
    • Chatty Cathy
      • Customer Service
        • Ask followers to let you know when they have great or bad customer service
        • Make sure you RESPOND to these quickly
      • Encourage supporters
        • Reply users who are talking about your cause
      • Be a real person & have fun
      • Interact, interact, interact
      • Monitor your cause via HootSuite or TweetDeck
    • Superhero Tool - HootSuite
      • Website to do Facebook, Twitter, Blog Updates
      • Update Scheduling
      • URL shortener
      • Track click-thru
      • Update from multiple accounts individually or aggregate
      • Live search to engage in conversations and find new accounts to follow
      • @ Reply
        • Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list.
      • Fan Page –
      • http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165
      • Cause Page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049
      • Pieces of Flair - http://www.facebook.com/dawn.a.crawford#!/apps/application.php?id=3396043540&ref=search&sid=625642620.3800128674..1
      • Mascot profiles
      • http://www.facebook.com/nesslie.lives
      • Build a community around your cause
      • Be a real person!
      • Photo sharing
        • Twit Pic – http://www.twitpic.com
        • 5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images /
      • Video sharing
        • Twit Vid – http://vidly.com/?twitvid
        • 5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter /
    • Superhero Tool - TweetDeck
      • Downloaded from Tweetdeck.com
      • Do live search on keywords about your cause
      • Monitor “competition”
      • Can retweet, reply and DM from this software
      • Make a profile for yourself with detail – great way to be a resource to other nonprofits
      • Create a group
        • Allows supporters to connect professionally
        • Share media coverage and newsletter articles
        • GREAT idea for membership organizations
      • Publicize events
      • Stalk donors, volunteers, future employees
    • Listen
    • Grow Your Community
    • Bringing More to the Flock
      • Include your social media channels on your collateral – websites, brochures, newsletters, etc
      • Engage your followers regularly
      • It takes time – be patient and stay true to your cause and your community will grow
      • Do special friend or fundraising drives to increase your followers
    • Listen
    • Making It Work for Your Org
    • Engage in 20-Minutes a Day
      • If you are short on time, you can schedule your updates to go out when you are not at your desk
      • Use your Google Alerts for headline updates
      • Respond to @ replies from the previous day
      • Check your monitoring application and respond to users with more information or encouragement
        • HootSuite allows you to schedule your updates
    • Team Updates
      • Share the opportunity of maintaining your Twitter community with your staff and volunteers
      • Train different members of your staff & volunteers to update your accounts
      • Have them add updates throughout the day to your organization's accounts
      • Monitor their work and correct as needed
      • “ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/
    • Spread It Out
      • Use social media as a transitional tool between projects
      • Release creative energy
      • Enjoy engaging with your followers
    • Listen
    • Super Stars to Listen To
    • Listen To These Guys/Gals
      • Beth’s NPO Social Media Blog – http://beth.typepad.com/
      • Kivi’s NPO Communications Blog - http:// www.nonprofitmarketingguide.com /blog
      • Donor Power Blog - http:// www.donorpowerblog.com
      • Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/
    • Listen To These Guys/Gals
      • Arts = Think 360 Arts
        • http://www.think360arts.org/
        • http://twitter.com/Think360Arts
        • http://www.facebook.com/think360arts
      • Human Services = Goodwill Industries of the Southern Piedmont
        • http://www.goodwillsp.org/
        • http://www.facebook.com/goodwillsp
        • http://twitter.com/goodwillsp
        • http://www.youtube.com/goodwillsp
        • http://www.flickr.com/photos/goodwillsp
      • Healthcare = Colorado Children’s Immunization Coalition
        • http:// www.childrensimmunization.org
        • http:// www.twitter.com/immunizecokids
        • http:// www.facebook.com/immunizecokids
        • http:// www.youtube.com/user/immunizecokids
      • Foundation = Triangle Gives Back from the Triangle Community Foundation
        • http:// www.trianglegivesback.org
    • What’s Next?
    • Make Sure It’s Working
    • Experiment
    • Fail Epically
    •  
    •  
    •  
    • Have FUN!
    • Thank YOU!
      • Alan Pruitt
      • @alanpruitt
      • 928-317-6151