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Social media basic for nonprofits

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Social Media Overview for Non-Profits presented at Arizona Western College SBDC in collaboration with Yuma Private Industry Council (YPIC).

Social Media Overview for Non-Profits presented at Arizona Western College SBDC in collaboration with Yuma Private Industry Council (YPIC).

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  • Allan,

    Nice job on the presentation. Looking forward to next weeks. Good luck at Goggle

    Bob
       Reply 
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  • 1. Social Media Basics for Nonprofits
    • Presented by
    • @alanpruitt
    • Business Analyst
    • @ AWC Small Business Development Center
    http://www.flickr.com/photos/batega/1596898776/
  • 2.
    • What Do YOU Want to Get
    • Out of This Class?
  • 3. Listen
  • 4. Powerful Tool For Good
  • 5. Power of Social Media
    • Be a super hero for your cause
    • Create real connections with real people
    • Confront misinformation and negative chatter head-on
    • Most of it is free, granted it takes time , but it's free!
  • 6. Power of Social Media
    • It’s a new avenue to raise advocacy, awareness and funds
    • Answer questions/increase customer service
    • Have real conversations across time/space boundaries
    • Information sharing
  • 7. Take Time to Plan
  • 8. Share the Love
    • Listen
    • Engage
    • Audience
    • Content Focus
    • Frequency
    • Responsible
    • Launch date
  • 9. Pick Your Perfect Combo
    • Facebook = Friend Builder
    • Twitter = Broadcast & Community Builder
    • YouTube = Broadcast Content to the World
    • Flickr = Photographs to Inspire
    • LinkedIn = Professional Connections
    • MySpace = Talk to Teens and Musicians
    • Blogs = Your own online newspaper
    • Social Bookmarking (Digg, Stumble) = Sharing information
  • 10. Listen
  • 11. Need Something to Say?
  • 12. Keep talking…
    • Share news articles
      • Set up a Google Alert about your cause and share daily headlines
      • Share your organization's press releases and media coverage
    • Use your website
      • Link to teasers to pages on your website to entice people to read more about you
    • Use content already created
      • Brochures, photos, video, annual reports
      • Create separate updates for newsletter articles
  • 13. Yap, yap, yap…
    • Correct misinformation
      • Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information
    • Event Ideas
      • Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event
      • Meet-Up – Have your online community meet offline at a restaurant or small venue
      • Offer social media friend only offers or fundraisers
  • 14. Chatty Cathy
    • Customer Service
      • Ask followers to let you know when they have great or bad customer service
      • Make sure you RESPOND to these quickly
    • Encourage supporters
      • Reply users who are talking about your cause
    • Be a real person & have fun
    • Interact, interact, interact
    • Monitor your cause via HootSuite or TweetDeck
  • 15. Superhero Tool - HootSuite
    • Website to do Facebook, Twitter, Blog Updates
    • Update Scheduling
    • URL shortener
    • Track click-thru
    • Update from multiple accounts individually or aggregate
    • Live search to engage in conversations and find new accounts to follow
  • 16.
    • @ Reply
      • Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list.
    • Fan Page –
    • http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165
    • Cause Page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049
    • Pieces of Flair - http://www.facebook.com/dawn.a.crawford#!/apps/application.php?id=3396043540&ref=search&sid=625642620.3800128674..1
    • Mascot profiles
    • http://www.facebook.com/nesslie.lives
  • 17.
    • Build a community around your cause
    • Be a real person!
    • Photo sharing
      • Twit Pic – http://www.twitpic.com
      • 5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images /
    • Video sharing
      • Twit Vid – http://vidly.com/?twitvid
      • 5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter /
  • 18. Superhero Tool - TweetDeck
    • Downloaded from Tweetdeck.com
    • Do live search on keywords about your cause
    • Monitor “competition”
    • Can retweet, reply and DM from this software
  • 19.
    • Make a profile for yourself with detail – great way to be a resource to other nonprofits
    • Create a group
      • Allows supporters to connect professionally
      • Share media coverage and newsletter articles
      • GREAT idea for membership organizations
    • Publicize events
    • Stalk donors, volunteers, future employees
  • 20. Listen
  • 21. Grow Your Community
  • 22. Bringing More to the Flock
    • Include your social media channels on your collateral – websites, brochures, newsletters, etc
    • Engage your followers regularly
    • It takes time – be patient and stay true to your cause and your community will grow
    • Do special friend or fundraising drives to increase your followers
  • 23. Listen
  • 24. Making It Work for Your Org
  • 25. Engage in 20-Minutes a Day
    • If you are short on time, you can schedule your updates to go out when you are not at your desk
    • Use your Google Alerts for headline updates
    • Respond to @ replies from the previous day
    • Check your monitoring application and respond to users with more information or encouragement
      • HootSuite allows you to schedule your updates
  • 26. Team Updates
    • Share the opportunity of maintaining your Twitter community with your staff and volunteers
    • Train different members of your staff & volunteers to update your accounts
    • Have them add updates throughout the day to your organization's accounts
    • Monitor their work and correct as needed
    • “ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/
  • 27. Spread It Out
    • Use social media as a transitional tool between projects
    • Release creative energy
    • Enjoy engaging with your followers
  • 28. Listen
  • 29. Super Stars to Listen To
  • 30. Listen To These Guys/Gals
    • Beth’s NPO Social Media Blog – http://beth.typepad.com/
    • Kivi’s NPO Communications Blog - http:// www.nonprofitmarketingguide.com /blog
    • Donor Power Blog - http:// www.donorpowerblog.com
    • Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/
  • 31. Listen To These Guys/Gals
    • Arts = Think 360 Arts
      • http://www.think360arts.org/
      • http://twitter.com/Think360Arts
      • http://www.facebook.com/think360arts
    • Human Services = Goodwill Industries of the Southern Piedmont
      • http://www.goodwillsp.org/
      • http://www.facebook.com/goodwillsp
      • http://twitter.com/goodwillsp
      • http://www.youtube.com/goodwillsp
      • http://www.flickr.com/photos/goodwillsp
    • Healthcare = Colorado Children’s Immunization Coalition
      • http:// www.childrensimmunization.org
      • http:// www.twitter.com/immunizecokids
      • http:// www.facebook.com/immunizecokids
      • http:// www.youtube.com/user/immunizecokids
    • Foundation = Triangle Gives Back from the Triangle Community Foundation
      • http:// www.trianglegivesback.org
  • 32. What’s Next?
  • 33. Make Sure It’s Working
  • 34. Experiment
  • 35. Fail Epically
  • 36.  
  • 37.  
  • 38.  
  • 39. Have FUN!
  • 40. Thank YOU!
    • Alan Pruitt
    • @alanpruitt
    • 928-317-6151

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