Towards Context Awareness

648 views
576 views

Published on

Towards Context Awareness: Next Generation CRM, a talk at NUS Business School, Singapore

1 Comment
0 Likes
Statistics
Notes
  • Nirmal, Great presentation and very insightful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
648
On SlideShare
0
From Embeds
0
Number of Embeds
69
Actions
Shares
0
Downloads
20
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Towards Context Awareness

  1. 1. Towards Context AwarenessNext Generation CRMNirmal Palaparthi, April 2013
  2. 2. Topics•  Social Media Evolution•  Internet of Things•  Context Awareness
  3. 3. Web 2.0 h"p://louisfernandes.webs.com/apps/blog/  
  4. 4. Data 2.0 (Linked Open Data, Web 3.0)
  5. 5. h"p://www.widetag.com/widenoise/  
  6. 6. Takeaway: Emergence of Social Sensors
  7. 7. Internet of things•  Wearable Sensors•  Environment Sensors•  Personal Applications
  8. 8. New Child: Internet of Things
  9. 9. Takeaway: Emergence of Personal Applications h"p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportuni;es  
  10. 10. Context Awareness•  Me Marketing•  Ambient Intelligence
  11. 11. Paradigm Shift: We need new toolsh"p://www.slideshare.net/helgetenno/context-­‐value-­‐the-­‐new-­‐marke;ng-­‐economy  
  12. 12. Context is about layers of meaning h"p://www.slideshare.net/adrienjoly/contextawareness-­‐the-­‐missing-­‐block-­‐of-­‐social-­‐networking-­‐presenta;on  
  13. 13. Me Marketing Process
  14. 14. And beyond marketing…
  15. 15. Mobius InnovationsBig Data . Small Devices . Contextual Experiences STRICTLY PRIVATE AND CONFIDENTIAL
  16. 16. Transactional Context Spatial Context Temporal ContextAround the locality of the Related to temporal aspects oftransaction viz., geofences, transactions viz., time slices, events,commute modes and and temporal metrics on transactionslayers of meaning overlocation ATIONS   EVENT  DUR LOCATION  BASIC   OWNERSHIP   Lifestream Context Attitudinal Context Depends on life events of cardholdersAbout attitude of a viz., ownership, life stages andc a r d h o l d e r. A t t i t u d e s important eventstowards price, brands andtransactions STRICTLY PRIVATE AND CONFIDENTIAL
  17. 17. Mobius Solutions•  Sense and respond –  Respond with appropriate messages at every situation•  Continue conversing with the customer –  Treat discrete interactions as one continuous experience•  Embed real time analytics into the customer dialog –  Bring down the test and learn cycle to nanoseconds•  Mobius has a comprehensive interface library that can be customized across your touch points STRICTLY PRIVATE AND CONFIDENTIAL
  18. 18. Mobius Architecture ON DEVICE ON DEVICE SENSORS TOUCHPOINTS ACTUATORS SMART DEVICE INTERFACES SMART DEVICE SENSORS ACTUATORS DOMAIN FACTS REPOSITORY LIFESTREAM LIFESTREAM SENSORS ACTUATORS PUBLICLY AVAILABLE INTERFACE SENSORS ACTUATORS CONVERSATION MANAGER CONTEXT PERSONALIZER REASONER CONSOLE SERVICE INTERFACE EXTERNAL EXTERNAL OPTIMIZER RECORD ACTUATOR SENSORS LEARNING API ENGINE TOUCH POINT CONFIGURATOR SENSOR LIBRARY MOBIUS CORE ACTUATOR LIBRARY COMMUNICATION SERVICE PERSONAL SIMPLIFIER RECOMENDER STRICTLY PRIVATE AND CONFIDENTIAL
  19. 19. QUESTIONS?nirmal@mobius-innovations.com

×