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Towards Context Awareness

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Towards Context Awareness: Next Generation CRM, a talk at NUS Business School, Singapore

Towards Context Awareness: Next Generation CRM, a talk at NUS Business School, Singapore

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  • 1. Towards Context AwarenessNext Generation CRMNirmal Palaparthi, April 2013
  • 2. Topics•  Social Media Evolution•  Internet of Things•  Context Awareness
  • 3. Web 2.0 h"p://louisfernandes.webs.com/apps/blog/  
  • 4. Data 2.0 (Linked Open Data, Web 3.0)
  • 5. h"p://www.widetag.com/widenoise/  
  • 6. Takeaway: Emergence of Social Sensors
  • 7. Internet of things•  Wearable Sensors•  Environment Sensors•  Personal Applications
  • 8. New Child: Internet of Things
  • 9. Takeaway: Emergence of Personal Applications h"p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportuni;es  
  • 10. Context Awareness•  Me Marketing•  Ambient Intelligence
  • 11. Paradigm Shift: We need new toolsh"p://www.slideshare.net/helgetenno/context-­‐value-­‐the-­‐new-­‐marke;ng-­‐economy  
  • 12. Context is about layers of meaning h"p://www.slideshare.net/adrienjoly/contextawareness-­‐the-­‐missing-­‐block-­‐of-­‐social-­‐networking-­‐presenta;on  
  • 13. Me Marketing Process
  • 14. And beyond marketing…
  • 15. Mobius InnovationsBig Data . Small Devices . Contextual Experiences STRICTLY PRIVATE AND CONFIDENTIAL
  • 16. Transactional Context Spatial Context Temporal ContextAround the locality of the Related to temporal aspects oftransaction viz., geofences, transactions viz., time slices, events,commute modes and and temporal metrics on transactionslayers of meaning overlocation ATIONS   EVENT  DUR LOCATION  BASIC   OWNERSHIP   Lifestream Context Attitudinal Context Depends on life events of cardholdersAbout attitude of a viz., ownership, life stages andc a r d h o l d e r. A t t i t u d e s important eventstowards price, brands andtransactions STRICTLY PRIVATE AND CONFIDENTIAL
  • 17. Mobius Solutions•  Sense and respond –  Respond with appropriate messages at every situation•  Continue conversing with the customer –  Treat discrete interactions as one continuous experience•  Embed real time analytics into the customer dialog –  Bring down the test and learn cycle to nanoseconds•  Mobius has a comprehensive interface library that can be customized across your touch points STRICTLY PRIVATE AND CONFIDENTIAL
  • 18. Mobius Architecture ON DEVICE ON DEVICE SENSORS TOUCHPOINTS ACTUATORS SMART DEVICE INTERFACES SMART DEVICE SENSORS ACTUATORS DOMAIN FACTS REPOSITORY LIFESTREAM LIFESTREAM SENSORS ACTUATORS PUBLICLY AVAILABLE INTERFACE SENSORS ACTUATORS CONVERSATION MANAGER CONTEXT PERSONALIZER REASONER CONSOLE SERVICE INTERFACE EXTERNAL EXTERNAL OPTIMIZER RECORD ACTUATOR SENSORS LEARNING API ENGINE TOUCH POINT CONFIGURATOR SENSOR LIBRARY MOBIUS CORE ACTUATOR LIBRARY COMMUNICATION SERVICE PERSONAL SIMPLIFIER RECOMENDER STRICTLY PRIVATE AND CONFIDENTIAL
  • 19. QUESTIONS?nirmal@mobius-innovations.com