EAVESDROP DIPSTICK #013 Lenovo Ideapad ESP eavesdrop.silhouette.perspective ESP.ED013

Eavesdropping on conversations about the Lenovo Ideapad SAMPLE EAVESDROP REPORT Laptops > Lenovo Ideapad > Overall Scorecard ESP.ED013 Customer Service Brand Name Security Ports/Slots User Friendliness Value Usage Software Hardware Features Performance Connectivity Ergonomics To create a customer value scorecard for the Lenovo Ideapad Challenge Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including Building Domain knowledge dependent lexicons Classification of dimensions (Performance, Features, Hardware, Ergonomics, Software, Usage, Value, User Friendliness, Connectivity, Ports/Slots, Security, Brand Name and Customer Service) Analysis included competitive analysis (feature wise comparison across other popular laptop brands) Solution The Lenovo Ideapad Customer Service, User Friendliness and Software issues. Specific feedback included Maintain the quality and introduce new features including significantly higher battery, seamless connectivity, and instant on-off OS options for the next generation PCs Take Aways

Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including

Building Domain knowledge dependent lexicons

Classification of dimensions (Performance, Features, Hardware, Ergonomics, Software, Usage, Value, User Friendliness, Connectivity, Ports/Slots, Security, Brand Name and Customer Service)

Analysis included competitive analysis (feature wise comparison across other popular laptop brands)

The Lenovo Ideapad Customer Service, User Friendliness and Software issues.

Specific feedback included

Maintain the quality and introduce new features including significantly higher battery, seamless connectivity, and instant on-off OS options for the next generation PCs

Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED013 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE

Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED013 TM ESP