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Presentation at the 2nd Conference on Social Media and Mobile Marketing for Insurance, Titled: Social Media and Context Awareness, Imperatives for Insurance Marketeers. …

Presentation at the 2nd Conference on Social Media and Mobile Marketing for Insurance, Titled: Social Media and Context Awareness, Imperatives for Insurance Marketeers. htttp://www.asiainsurancereview.com

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  • 1. Social Media and Context Awareness Imperatives for Insurance Marketeers Social  Media  &  Mobile  Marke/ng  for  Insurance   Nirmal Palaparthi   Mobius Innovations April 2013 STRICTLY PRIVATE AND CONFIDENTIAL
  • 2. In the beginning there was the computer2 STRICTLY PRIVATE AND CONFIDENTIAL
  • 3. Then the internet was built3 STRICTLY PRIVATE AND CONFIDENTIAL
  • 4. They built a Social Media layer over it4 STRICTLY PRIVATE AND CONFIDENTIAL
  • 5. Data layer underneath5 STRICTLY PRIVATE AND CONFIDENTIAL
  • 6. Data is the new oil h7p://www.widetag.com/widenoise/      6 STRICTLY PRIVATE AND CONFIDENTIAL
  • 7. Social Risk Measurements7 STRICTLY PRIVATE AND CONFIDENTIAL
  • 8. Data Layer STRICTLY PRIVATE AND CONFIDENTIAL
  • 9. New Child: Internet of things9 STRICTLY PRIVATE AND CONFIDENTIAL
  • 10. Who is insuring these devices?10 STRICTLY PRIVATE AND CONFIDENTIAL
  • 11. Product Evolution STRICTLY PRIVATE AND CONFIDENTIAL
  • 12. Personal Augmentation12 STRICTLY PRIVATE AND CONFIDENTIAL
  • 13. 13 STRICTLY PRIVATE AND CONFIDENTIAL
  • 14. 14 STRICTLY PRIVATE AND CONFIDENTIAL
  • 15. 15 STRICTLY PRIVATE AND CONFIDENTIAL
  • 16. Devices built Social STRICTLY PRIVATE AND CONFIDENTIAL
  • 17. The Demise of the Music Industry17 STRICTLY PRIVATE AND CONFIDENTIAL
  • 18. The rise of the singles18 STRICTLY PRIVATE AND CONFIDENTIAL
  • 19. Insurance could take the same path Characteristic Music Insurance Digitally deliverable Yes Yes Personalizable Yes Yes Product Variation Yes Yes Infinite Inventory Yes Yes High Choice Multiplicity Yes Yes Highly Competitive Yes Yes iTunes Yes ??19 STRICTLY PRIVATE AND CONFIDENTIAL
  • 20. Configurable Pricing STRICTLY PRIVATE AND CONFIDENTIAL
  • 21. PAYD / PHYD21 STRICTLY PRIVATE AND CONFIDENTIAL
  • 22. PAYD / PHYD22 STRICTLY PRIVATE AND CONFIDENTIAL
  • 23. Mobile strategy: 1300 Apps and counting…23 STRICTLY PRIVATE AND CONFIDENTIAL
  • 24. 24 STRICTLY PRIVATE AND CONFIDENTIAL
  • 25. Third Party Bundling STRICTLY PRIVATE AND CONFIDENTIAL
  • 26. Personal Measurement Fetish h7p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportun/es      26 STRICTLY PRIVATE AND CONFIDENTIAL
  • 27. Value Added Services STRICTLY PRIVATE AND CONFIDENTIAL
  • 28. Consumers initiate all the communication28 STRICTLY PRIVATE AND CONFIDENTIAL
  • 29. If you join midway…29 STRICTLY PRIVATE AND CONFIDENTIAL
  • 30. Contextual Marketing STRICTLY PRIVATE AND CONFIDENTIAL
  • 31. Mobius InnovationsBig Data . Smart Devices . Context Awareness
  • 32. Next generation service providers•  Sense Context and Respond appropriately•  Remember the customer•  Use real time analytics to enhance customer dialog –  Bring down the test and learn cycle to nanoseconds•  Mobius provides an interface library that can be customized across touch points10/4/13 Private & Confidential 32 of 14
  • 33. Case Study: Transaction Context RATIONS EVENT DU LOCATION BAS IC OWNERSH IP LIFE STAG E N ?   ?   ER PATT SING CHA PUR Figure: Transaction Contextual Dimensions33 STRICTLY PRIVATE AND CONFIDENTIAL
  • 34. Product architecture ON DEVICE ON DEVICE SENSORS TOUCHPOINTS ACTUATORS INTERFACES SMART DEVICE SMART DEVICE SENSORS ACTUATORS DOMAIN REPOSITORY FACTS LIFESTREAM LIFESTREAM SENSORS ACTUATORS PUBLICLY AVAILABLE INTERFACE SENSORS ACTUATORS CONVERSATION MANAGER CONTEXT PERSONALIZER MARKETEER REASONER INTERFACE EXTERNAL EXTERNAL OPTIMIZER RECORD ACTUATOR SENSORS LEARNING API ENGINE TOUCH POINT CONFIGURATOR SENSOR LIBRARY ACTUATOR LIBRARY MOBIUS CORE COMMUNICATION CONTEXTUAL MODELS PERSONAL RECOMENDER10/4/13 Private & Confidential 34 of 14
  • 35. QUESTIONS? nirmal@mobius.ai STRICTLY PRIVATE AND CONFIDENTIAL