Social Media and Context Awareness                 Imperatives for Insurance Marketeers                      Social	  Medi...
In the beginning there was the computer2                 STRICTLY PRIVATE AND CONFIDENTIAL
Then the internet was built3                  STRICTLY PRIVATE AND CONFIDENTIAL
They built a Social Media layer over it4                   STRICTLY PRIVATE AND CONFIDENTIAL
Data layer underneath5                 STRICTLY PRIVATE AND CONFIDENTIAL
Data is the new oil               h7p://www.widetag.com/widenoise/	  	                 	  6                         STRICT...
Social Risk Measurements7                 STRICTLY PRIVATE AND CONFIDENTIAL
Data Layer STRICTLY PRIVATE AND CONFIDENTIAL
New Child: Internet of things9                  STRICTLY PRIVATE AND CONFIDENTIAL
Who is insuring these devices?10             STRICTLY PRIVATE AND CONFIDENTIAL
Product Evolution    STRICTLY PRIVATE AND CONFIDENTIAL
Personal Augmentation12            STRICTLY PRIVATE AND CONFIDENTIAL
13   STRICTLY PRIVATE AND CONFIDENTIAL
14   STRICTLY PRIVATE AND CONFIDENTIAL
15   STRICTLY PRIVATE AND CONFIDENTIAL
Devices built Social     STRICTLY PRIVATE AND CONFIDENTIAL
The Demise of the Music Industry17             STRICTLY PRIVATE AND CONFIDENTIAL
The rise of the singles18               STRICTLY PRIVATE AND CONFIDENTIAL
Insurance could take the same path  Characteristic                                                  Music   Insurance  Dig...
Configurable Pricing     STRICTLY PRIVATE AND CONFIDENTIAL
PAYD / PHYD21              STRICTLY PRIVATE AND CONFIDENTIAL
PAYD / PHYD22              STRICTLY PRIVATE AND CONFIDENTIAL
Mobile strategy: 1300 Apps and counting…23             STRICTLY PRIVATE AND CONFIDENTIAL
24   STRICTLY PRIVATE AND CONFIDENTIAL
Third Party Bundling     STRICTLY PRIVATE AND CONFIDENTIAL
Personal Measurement Fetish      h7p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and...
Value Added Services      STRICTLY PRIVATE AND CONFIDENTIAL
Consumers initiate all the communication28             STRICTLY PRIVATE AND CONFIDENTIAL
If you join midway…29             STRICTLY PRIVATE AND CONFIDENTIAL
Contextual Marketing      STRICTLY PRIVATE AND CONFIDENTIAL
Mobius InnovationsBig Data   . Smart Devices . Context Awareness
Next generation service providers•  Sense Context and Respond appropriately•  Remember the customer•  Use real time analyt...
Case Study: Transaction Context                                                             RATIONS                       ...
Product architecture                                               ON DEVICE                                              ...
QUESTIONS?    nirmal@mobius.ai    STRICTLY PRIVATE AND CONFIDENTIAL
Upcoming SlideShare
Loading in...5
×

Insuarance sm ca_april2013.pptx

329

Published on

Presentation at the 2nd Conference on Social Media and Mobile Marketing for Insurance, Titled: Social Media and Context Awareness, Imperatives for Insurance Marketeers. htttp://www.asiainsurancereview.com

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
329
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Insuarance sm ca_april2013.pptx"

  1. 1. Social Media and Context Awareness Imperatives for Insurance Marketeers Social  Media  &  Mobile  Marke/ng  for  Insurance   Nirmal Palaparthi   Mobius Innovations April 2013 STRICTLY PRIVATE AND CONFIDENTIAL
  2. 2. In the beginning there was the computer2 STRICTLY PRIVATE AND CONFIDENTIAL
  3. 3. Then the internet was built3 STRICTLY PRIVATE AND CONFIDENTIAL
  4. 4. They built a Social Media layer over it4 STRICTLY PRIVATE AND CONFIDENTIAL
  5. 5. Data layer underneath5 STRICTLY PRIVATE AND CONFIDENTIAL
  6. 6. Data is the new oil h7p://www.widetag.com/widenoise/      6 STRICTLY PRIVATE AND CONFIDENTIAL
  7. 7. Social Risk Measurements7 STRICTLY PRIVATE AND CONFIDENTIAL
  8. 8. Data Layer STRICTLY PRIVATE AND CONFIDENTIAL
  9. 9. New Child: Internet of things9 STRICTLY PRIVATE AND CONFIDENTIAL
  10. 10. Who is insuring these devices?10 STRICTLY PRIVATE AND CONFIDENTIAL
  11. 11. Product Evolution STRICTLY PRIVATE AND CONFIDENTIAL
  12. 12. Personal Augmentation12 STRICTLY PRIVATE AND CONFIDENTIAL
  13. 13. 13 STRICTLY PRIVATE AND CONFIDENTIAL
  14. 14. 14 STRICTLY PRIVATE AND CONFIDENTIAL
  15. 15. 15 STRICTLY PRIVATE AND CONFIDENTIAL
  16. 16. Devices built Social STRICTLY PRIVATE AND CONFIDENTIAL
  17. 17. The Demise of the Music Industry17 STRICTLY PRIVATE AND CONFIDENTIAL
  18. 18. The rise of the singles18 STRICTLY PRIVATE AND CONFIDENTIAL
  19. 19. Insurance could take the same path Characteristic Music Insurance Digitally deliverable Yes Yes Personalizable Yes Yes Product Variation Yes Yes Infinite Inventory Yes Yes High Choice Multiplicity Yes Yes Highly Competitive Yes Yes iTunes Yes ??19 STRICTLY PRIVATE AND CONFIDENTIAL
  20. 20. Configurable Pricing STRICTLY PRIVATE AND CONFIDENTIAL
  21. 21. PAYD / PHYD21 STRICTLY PRIVATE AND CONFIDENTIAL
  22. 22. PAYD / PHYD22 STRICTLY PRIVATE AND CONFIDENTIAL
  23. 23. Mobile strategy: 1300 Apps and counting…23 STRICTLY PRIVATE AND CONFIDENTIAL
  24. 24. 24 STRICTLY PRIVATE AND CONFIDENTIAL
  25. 25. Third Party Bundling STRICTLY PRIVATE AND CONFIDENTIAL
  26. 26. Personal Measurement Fetish h7p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportun/es      26 STRICTLY PRIVATE AND CONFIDENTIAL
  27. 27. Value Added Services STRICTLY PRIVATE AND CONFIDENTIAL
  28. 28. Consumers initiate all the communication28 STRICTLY PRIVATE AND CONFIDENTIAL
  29. 29. If you join midway…29 STRICTLY PRIVATE AND CONFIDENTIAL
  30. 30. Contextual Marketing STRICTLY PRIVATE AND CONFIDENTIAL
  31. 31. Mobius InnovationsBig Data . Smart Devices . Context Awareness
  32. 32. Next generation service providers•  Sense Context and Respond appropriately•  Remember the customer•  Use real time analytics to enhance customer dialog –  Bring down the test and learn cycle to nanoseconds•  Mobius provides an interface library that can be customized across touch points10/4/13 Private & Confidential 32 of 14
  33. 33. Case Study: Transaction Context RATIONS EVENT DU LOCATION BAS IC OWNERSH IP LIFE STAG E N ?   ?   ER PATT SING CHA PUR Figure: Transaction Contextual Dimensions33 STRICTLY PRIVATE AND CONFIDENTIAL
  34. 34. Product architecture ON DEVICE ON DEVICE SENSORS TOUCHPOINTS ACTUATORS INTERFACES SMART DEVICE SMART DEVICE SENSORS ACTUATORS DOMAIN REPOSITORY FACTS LIFESTREAM LIFESTREAM SENSORS ACTUATORS PUBLICLY AVAILABLE INTERFACE SENSORS ACTUATORS CONVERSATION MANAGER CONTEXT PERSONALIZER MARKETEER REASONER INTERFACE EXTERNAL EXTERNAL OPTIMIZER RECORD ACTUATOR SENSORS LEARNING API ENGINE TOUCH POINT CONFIGURATOR SENSOR LIBRARY ACTUATOR LIBRARY MOBIUS CORE COMMUNICATION CONTEXTUAL MODELS PERSONAL RECOMENDER10/4/13 Private & Confidential 34 of 14
  35. 35. QUESTIONS? nirmal@mobius.ai STRICTLY PRIVATE AND CONFIDENTIAL
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×