Blackberry Bold 9000 ESP

807 views
731 views

Published on

ESP presents an eavesdrop dipstick on the Blackberry Bold 9000

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
807
On SlideShare
0
From Embeds
0
Number of Embeds
43
Actions
Shares
0
Downloads
41
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • ESP.ED002#1: Welcome to this slidecast by ESP. This particular dipstick is about the Blackberry Bold 9000 and its competitors
  • Blackberry Bold 9000 ESP

    1. 1. EAVESDROP DIPSTICK #002 Blackberry Bold 9000 ESP eavesdrop.silhouette.perspective ESP.ED002
    2. 2. Eavesdropping on conversations about the Blackberry Bold 9000 SAMPLE EAVESDROP REPORT Blackberry > PDAs > Bold 9000 > Overall ESP.ED002 Features Application Design Audio Quality Brand Perception Ease Of Use Battery <ul><li>Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including </li></ul><ul><ul><li>Building Domain knowledge dependent lexicons </li></ul></ul><ul><ul><li>Analysis with Proprietary tools for classification of pain points </li></ul></ul><ul><li>Analysis included competitive analysis (feature wise comparison of products against competitors’) and comparison of applications supported by the smartphone </li></ul>To understand customer expectation mismatches in the smartphone space Challenge Solution <ul><li>Overall comparison revealed positivity in terms of Brand perception and Features in the smartphone </li></ul><ul><li>Ease of Use and Audio quality were some of the issues with the Blackberry Bold 9000 </li></ul>Take Aways
    3. 3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED002 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
    4. 4. Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED002 TM ESP

    ×