ESP.ED015#1: Welcome to this slidecast by ESP. This particular dipstick is about All State Insurance and its competitors.
All State Insurance ESP
EAVESDROP DIPSTICK #015 All State Insurance ESP eavesdrop.silhouette.perspective ESP.ED015
Unskilled Adjustor Refuse To Compensate Unprofessional Adjustor Improper Repairs Lowballs Estimates Victimize Not At Fault Party Bad Medical Bill Payments Body Shop Problems Needed Legal Help Partial Payments Eavesdropping on customer perception for All State Insurance SAMPLE EAVESDROP REPORT All Companies > All State Insurance > Claims Handling ESP.ED015 Efficient Settlement To analyze performance of All State Insurance on dimensions like Brand Perception, Agent Perception, Customer Service Experience and Claims handling vis à vis competitors Challenge <ul><li>Conversations from Consumer Generated Media were analyzed using </li></ul><ul><li>Natural Language processing techniques </li></ul><ul><li>Domain knowledge encapsulating lexicons </li></ul><ul><li>Analytical tools for classification of dimensions </li></ul><ul><li>Further analysis includes </li></ul><ul><li>Key Drivers analysis: to identify pain points and drivers leading to customer perceptions </li></ul><ul><li>Competitive landscape analysis: to benchmark performance against competition </li></ul>Solution <ul><li>Consistent problem areas across all brands are Agent Perception, Customer Service Experience and Claims handling </li></ul><ul><li>Key drivers analysis revealed Adjustor Perception could probably be the reason for a low score on Claims Handling </li></ul><ul><li>Process improvement areas got highlighted by the analysis </li></ul>Take Aways
Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED015 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED015 TM ESP
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