CATMAN SHELF RE-SET OCT 21-22, 2008 April Lou D. Castillo
Objectives <ul><ul><li>To correct shelf allocation in the brand and category level- SOS is not equal to SOM resulting to O...
Store #1 Cooking Oil Category Before After Lineal Space : 16  PI% Lineal Space : 27% Actual Lineal Space : 18%
Store # 1 Before After Lineal Space : 25%  PI% Lineal Space : 75% Actual Lineal Space : 64% Basic Seasoning: Soy Sauce
Store # 1 Before After Lineal Space : 23%  PI% Lineal Space : 86% Actual Lineal Space : 65% Basic Seasoning: Vinegar
Store # 1 Before After Lineal Space : 10% PI% Lineal Space : 69% Actual Lineal Space : 41% Basic Seasoning: Fish Sauce
Store # 1 Before After Lineal Space : 71%  PI% Lineal Space : 95% Actual Lineal Space : 83% Condiments: Catsup
Store # 2  Cooking Oil Category Before After Lineal Space : 12% PI% Lineal Space : 25%  Actual Lineal Space : 18%
Store # 2  Before After Lineal Space : 24%  PI% Lineal Space : 81% Actual Lineal Space : 70% Basic Seasoning: Soy Sauce
Store # 2  Before After Lineal Space : 24% PI% Lineal Space : 90% Actual Lineal Space : 60% Basic Seasoning: Vinegar
Store # 2  Before After Lineal Space : 10  PI% Lineal Space : 58% Actual Lineal Space : 31% Basic Seasoning: Fish Sauce
Store # 2  Before After Lineal Space : 30%  PI% Lineal Space : 88%  Actual Lineal Space : 65% Condiments: Catsup
Store # 2  Before After Lineal Space : 89%  PI% Lineal Space : 98%  Actual Lineal Space : 80% Condiments: Specialty Sauces
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Shelf Re Set Executions

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Sample shelf re-set execution in one of the accounts I managed in 2008

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Shelf Re Set Executions

  1. 1. CATMAN SHELF RE-SET OCT 21-22, 2008 April Lou D. Castillo
  2. 2. Objectives <ul><ul><li>To correct shelf allocation in the brand and category level- SOS is not equal to SOM resulting to OOS. </li></ul></ul><ul><ul><li>To align with the ECR Category Tree </li></ul></ul><ul><ul><li>To Increase Category Performance </li></ul></ul><ul><ul><li>To Increase Profitability </li></ul></ul>Disclaimer <ul><ul><li>Store name and scan data will not be mentioned for store privacy purposes </li></ul></ul>
  3. 3. Store #1 Cooking Oil Category Before After Lineal Space : 16 PI% Lineal Space : 27% Actual Lineal Space : 18%
  4. 4. Store # 1 Before After Lineal Space : 25% PI% Lineal Space : 75% Actual Lineal Space : 64% Basic Seasoning: Soy Sauce
  5. 5. Store # 1 Before After Lineal Space : 23% PI% Lineal Space : 86% Actual Lineal Space : 65% Basic Seasoning: Vinegar
  6. 6. Store # 1 Before After Lineal Space : 10% PI% Lineal Space : 69% Actual Lineal Space : 41% Basic Seasoning: Fish Sauce
  7. 7. Store # 1 Before After Lineal Space : 71% PI% Lineal Space : 95% Actual Lineal Space : 83% Condiments: Catsup
  8. 8. Store # 2 Cooking Oil Category Before After Lineal Space : 12% PI% Lineal Space : 25% Actual Lineal Space : 18%
  9. 9. Store # 2 Before After Lineal Space : 24% PI% Lineal Space : 81% Actual Lineal Space : 70% Basic Seasoning: Soy Sauce
  10. 10. Store # 2 Before After Lineal Space : 24% PI% Lineal Space : 90% Actual Lineal Space : 60% Basic Seasoning: Vinegar
  11. 11. Store # 2 Before After Lineal Space : 10 PI% Lineal Space : 58% Actual Lineal Space : 31% Basic Seasoning: Fish Sauce
  12. 12. Store # 2 Before After Lineal Space : 30% PI% Lineal Space : 88% Actual Lineal Space : 65% Condiments: Catsup
  13. 13. Store # 2 Before After Lineal Space : 89% PI% Lineal Space : 98% Actual Lineal Space : 80% Condiments: Specialty Sauces
  14. 14. Thank You!

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