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Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
Shelf Re Set Executions
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Shelf Re Set Executions

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Sample shelf re-set execution in one of the accounts I managed in 2008

Sample shelf re-set execution in one of the accounts I managed in 2008

Published in: Business, Technology
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  • 1. CATMAN SHELF RE-SET OCT 21-22, 2008 April Lou D. Castillo
  • 2. Objectives <ul><ul><li>To correct shelf allocation in the brand and category level- SOS is not equal to SOM resulting to OOS. </li></ul></ul><ul><ul><li>To align with the ECR Category Tree </li></ul></ul><ul><ul><li>To Increase Category Performance </li></ul></ul><ul><ul><li>To Increase Profitability </li></ul></ul>Disclaimer <ul><ul><li>Store name and scan data will not be mentioned for store privacy purposes </li></ul></ul>
  • 3. Store #1 Cooking Oil Category Before After Lineal Space : 16 PI% Lineal Space : 27% Actual Lineal Space : 18%
  • 4. Store # 1 Before After Lineal Space : 25% PI% Lineal Space : 75% Actual Lineal Space : 64% Basic Seasoning: Soy Sauce
  • 5. Store # 1 Before After Lineal Space : 23% PI% Lineal Space : 86% Actual Lineal Space : 65% Basic Seasoning: Vinegar
  • 6. Store # 1 Before After Lineal Space : 10% PI% Lineal Space : 69% Actual Lineal Space : 41% Basic Seasoning: Fish Sauce
  • 7. Store # 1 Before After Lineal Space : 71% PI% Lineal Space : 95% Actual Lineal Space : 83% Condiments: Catsup
  • 8. Store # 2 Cooking Oil Category Before After Lineal Space : 12% PI% Lineal Space : 25% Actual Lineal Space : 18%
  • 9. Store # 2 Before After Lineal Space : 24% PI% Lineal Space : 81% Actual Lineal Space : 70% Basic Seasoning: Soy Sauce
  • 10. Store # 2 Before After Lineal Space : 24% PI% Lineal Space : 90% Actual Lineal Space : 60% Basic Seasoning: Vinegar
  • 11. Store # 2 Before After Lineal Space : 10 PI% Lineal Space : 58% Actual Lineal Space : 31% Basic Seasoning: Fish Sauce
  • 12. Store # 2 Before After Lineal Space : 30% PI% Lineal Space : 88% Actual Lineal Space : 65% Condiments: Catsup
  • 13. Store # 2 Before After Lineal Space : 89% PI% Lineal Space : 98% Actual Lineal Space : 80% Condiments: Specialty Sauces
  • 14. Thank You!

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