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Startup Marketing: A Systems Approach

by Working at Rocket Launch Marketing on Jul 16, 2012

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Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more ...

Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012

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  • ssehlhorst Scott Sehlhorst, President at Tyner Blain LLC LOVE the buying process replacing the sales process. Great both subtly and as call-outs of accelerators and friction points 1 year ago
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