This document lists key business-to-business marketing metrics that a company named RocketWatcher tracks, including metrics related to opportunities, leads, prospects, targets, costs, and time from one stage to another in the sales process. It provides an overview of the performance indicators RocketWatcher uses to measure and optimize their marketing and sales efforts.

1. RocketWatcher B2B Marketing Metrics% Opps to ClosedDays Opp to ClosedClosed Revenue% Leads to OppsDays Lead to OppOpp ForecastClosed % Prospects to LeadsDays Prospect to LeadOppsCost per Closed% Targets to ProspectsDays Target to ProspectLeadsCost per OppProspectsCost per LeadTargetsCost per ProspectCost per TargetRocketwatcher.com – Product Marketing for Startups