CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media

April Dunford Rocket Launch Marketing Mar. 24, 2008 1

I’m not a social media consultant My background is “traditional” 2

Social Media allows people to share information and opinions online. 3

77% 23% Read Blogs Research Products Online 4 Data: Universal McCann Mar. 2008

Interactive Little control Anyone can do it Fast 5

Customer communication/feedback Identify fans and unhappy customers Real-time communication/feedback 6

Conversations will be negative (as well as positive) You/Your brand WILL be attacked (fairly and unfairly) You WILL mess up 7

Blogging YouTube/Flickr Social Media Networks Social campaigns Twitter 8

“IBM's brand is best represented by its people” - IBM Social Computing Guidelines 9

Reporter just said to me “when the media calls you, you jump, ok!” Why when I’m not selling? Newspapers will get what they deserve 11

hey april - you. seriously. .. you. 12

A slow news week Timely topic Available spokesperson Low risk 13

Chicago Tribune, LA Times, Globe and Mail Around 30 blog reactions I’m still getting calls 14

An announcement without “An Announcement” Hot topic Great spokespeople – smart, passionate Very visual content 15

132 Articles: Globe and Mail, GigaOm, CNET, Red Herring, ITWeek, Yahoo News. 100 unique visits per day on our blog in first week. Media signal almost 7 Million 16

Monitor and Listen Right People Right Goals Integrate Close the Loop 17

Email: april@rocketlaunchmarketing.com Blog: www.rocketwatcher.com Twitter/Skype/everywhere: aprildunford 18

CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media

by April Dunford on Mar 24, 2009

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CNW Talk Mar. 2009 A Skeptic’s Guide to Getting Started with Social Media — Presentation Transcript