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CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
 

CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media

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    CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media Presentation Transcript

    • April Dunford Rocket Launch Marketing Mar. 24, 2008 1
    • I’m not a social media consultant My background is “traditional” 2
    • Social Media allows people to share information and opinions online. 3
    • 77% 23% Read Blogs Research Products Online 4 Data: Universal McCann Mar. 2008
    • Interactive Little control Anyone can do it Fast 5
    • Customer communication/feedback Identify fans and unhappy customers Real-time communication/feedback 6
    • Conversations will be negative (as well as positive) You/Your brand WILL be attacked (fairly and unfairly) You WILL mess up 7
    • Blogging YouTube/Flickr Social Media Networks Social campaigns Twitter 8
    • “IBM's brand is best represented by its people” - IBM Social Computing Guidelines 9
    • 10
    • Reporter just said to me “when the media calls you, you jump, ok!” Why when I’m not selling? Newspapers will get what they deserve 11
    • hey april - you. seriously. .. you. 12
    • A slow news week Timely topic Available spokesperson Low risk 13
    • Chicago Tribune, LA Times, Globe and Mail Around 30 blog reactions I’m still getting calls 14
    • An announcement without “An Announcement” Hot topic Great spokespeople – smart, passionate Very visual content 15
    • 132 Articles: Globe and Mail, GigaOm, CNET, Red Herring, ITWeek, Yahoo News. 100 unique visits per day on our blog in first week. Media signal almost 7 Million 16
    • Monitor and Listen Right People Right Goals Integrate Close the Loop 17
    • Email: april@rocketlaunchmarketing.com Blog: www.rocketwatcher.com Twitter/Skype/everywhere: aprildunford 18