collective tattoo + gallery rebrand 2011 brand manual

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Collective Tattoo and Gallery maintains and improves its overall goal of inspiring, innovating and captivating its clients and community while bringing appreciation and inspiration to the arts, including tattoo’s. We focused on updating their brand identity and making it more cohesive. The goal was to revise their existing brand identity to adhere with the target audience. Their studio will strengthen and continue to be an innovative and
inspiring place where the general public has the opportunity to participate in the arts. The identity is still edgy, yet more modern in its approach to appeal to a wide variety of people.

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collective tattoo + gallery rebrand 2011 brand manual

  1. 1. © 2011 biss design studio. all rights reserved. brand manual 2011.11 CLICK HERE FOR FLIP BOOK VERSION
  2. 2. contents 2 intro 3 artwork 4 mission + vision + values 5–8 brand mark 6 brand components 9–16 logo usage + download logo/qr-code, go to page 10 color choices typefaces standard communication 17–23 business cards referral cards stationery receipts promotional merchandise 24–37 collective tattoo + gallery collection signage 38–44 external + interior signage materials + finishes lighting considerations promotional materials 45–58 flyers + posters + digital banners bags + tags bike wraps contact us + design inquires + cited sources 59–62
  3. 3. introduction to our brand manual standards our brand manual standards have developed as a result of an indus- try initiative to finally make a cohesive message + brand identity that would successfully connect various materials + mediums within print + the digital world. keeping a cohesive, consistent standard with the enclosed guidelines for the brand identity will: – help accelerate customer awareness about the studio’s quality + quantity of services – help maintain the integrity of the brand mark – help maintain the quality + value of services to customers within the studio + gallery – help unify the employee’s + build confidence within the business intro 2 intro 3 3
  4. 4. artwork standards the logo can be used in any promotional materials that pertain specifi- cally to the service or event relating to the studio +/or gallery. this could include: advertising, website content about services + events, business cards, referral materials, merchandise + any other approved promotional materials. the logo should NOT be used in general materials that pertain to a company outside the context of the studio, unless it is approved by the owners of collective tattoo + gallery. the logo is made up of two elements: the brand mark + logotype. these terms will be referred to throughout the guidelines. brand mark logotype intro 2 artwork 3 4
  5. 5. “an expert is someone who tells you why you can’t do something.” — alec issigonis
  6. 6. mission + vision + values mission our foundation starts here with our mission, which is everlasting just like a tattoo. our mission is our intentions as a company + serves as the guide which we weigh our actions + overall decisions. our mission is; – to create value + make a difference – celebrate scientific discovery + human innovation – to bring a new appreciation + inspiration to the arts – striving to innovate, inspire + captivate diversity – to provide a venue for high quality services, artists + artwork – provide open participation to the general public in art experiences 3 6
  7. 7. vision our vision serves as the ground work for our foundation + drives every aspect of our business by describing what we need to accomplish in order to continue achieving sustainability, quality + growth. our vision encompasses; – people: to be a comfortable, creative + inspiring place to work where people + employees can prosper – portfolio: produce creative + diverse portfolios of quality work + host a variety of gallery events that anticipate, educate + satisfy people’s wants + needs – planet: help support, educate + build sustainable communities within the arts by being mindful of used materials – productivity: be an open-minded, quality driven, creative + diverse organization that transcends expectations + supports the local art community mission + vision + values 3 7
  8. 8. values our values serve as a guide for our actions + they describe how we behave in the business + world. our values are about; – leadership: having courage to innovate a better future – collaboration: supporting collective artistry + give back – integrity: keeping it real – passion: dedicating heart + mind + soul – diversity: being as inclusive as our brand + styles + events – quality: being superior in talent + intuition + creativity mission + vision + values 3 8
  9. 9. i+den+ti+ty = one studio. one identity. one voice.
  10. 10. tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery logo usage – vertical + preferred orientation collective tattoo + gallery’s brand mark + logotype are meant to be used together in the lock-up (shown at left of page), at all times unless otherwise specified. the logo may be reproduced only in the versions shown in this manual + may not be altered in any way. clear space + size requirements the logo should always have a bounding box or “clear space” around it to separate it from surrounding elements. the smallest size the logotype can be applied is shown at left. logo should not be any smaller than 1 inch in width when used vertically. download logo variations + qr code click on the appropriate icon to download the correct variation of our logo for print and digital use, (qr-code is also available only for merchandise tags, see page 53). qr-code links to our website. x x x x xx xx x unit “x” tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery brand components + logo usage + color + typefaces 3 10 lock-up unit of the brand mark + the logotype makes up the logo tattoo + gallery tattoo + gallery 1 inch at smallest use vertical logotype version no smaller than the minimum of 1 inch allow up to “x” of space around the marked areas of the logotype logo for print logo for web qr-code
  11. 11. brand components + logo usage + color + typefaces 3 11 logo usage – horizontal orientation collective tattoo + gallery’s brand mark + logotype are meant to be used together in the lock-up (shown at left of page), at all times unless otherwise specified. the logo may be reproduced only in the versions shown in this manual + may not be altered in any way. horizontal orientation if the vertical logo can not be displayed properly for the approved medium +/or application, the logo can be used in the horizontal lock-up example that is shown at left. horizontal orientation size requirements the smallest size the logotype can be applied horizontally is shown at left. it should not be any smaller than 1.5 inch in width if used horizontally. lock-up unit of the brand mark + the logotype makes up the logo horizontally tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery unit “x” x x x x xx tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery xx x x tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery 1.5 inch at smallest use the hori- zontal logotype version that is no smaller than the minimum of 1.5 inch allow up to .25 inch of space around the marked areas of the logotype
  12. 12. brand components + logo usage + color + typefaces 3 12 vertical logo orientation misuse it is important that collective tattoo + gallery’s logo is a consistent mark at all times. the following examples are what NOT to do with the logo. designers are expected to keep the logotype consistent. please refer to the contact page if any questions should arise about usage +/or placement of the vertical logo. the vertical logotype should not be stretched, cut apart, altered or changed in any way. please review the misused variations, shown at left, for examples of how NOT to use the vertical logotype. tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery do not tilt or rotate the logotype + typefaces should not change do not condense or expand the shape of the logotype do not separate the brand mark from the logotype or overlap them do not place the brand mark below the logotype
  13. 13. tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallerytattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery brand components + logo usage + color + typefaces 3 13 horizontal logo orientation misuse it is important that collective tattoo + gallery’s logo is a consistent mark at all times. the following examples are what NOT to do with the logo. designers are expected to keep the logotype consistent. please refer to the contact page if any questions should arise about usage +/or placement of the horizontal logo. the horizontal logotype should not be stretched, cut apart, altered or changed in any way. please review the misused variations, shown at left, for examples of how NOT to use the horizontal logotype. tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery do not tilt or rotate the logotype + typefaces should not change do not condense or expand the shape of the logotype do not separate the brand mark from the logotype or overlap them do not use just the logotype or brand mark alone tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery
  14. 14. brand components + logo usage + color + typefaces 3 14 logo misuse; background do’s + don’ts it is important that collective tattoo + gallery’s logo is a consistent mark at all times. the following examples are what NOT to do with the logo when placing the logo onto a variety of materials + backgrounds. designers are expected to keep the logotype consistent. please refer to the contact page if any questions should arise about the usage of the logo when placed on a particular background. the logotype should not be placed upon a background that has similar tonal values +/or hue of that particular logo. if the logo is similar in tone to the background +/or if the logo is placed upon a busy, overly contrasted background, the logo will not be readable and therefore, will fail. please review the misused variations, shown at left, for exam- ples of how not to use the vertical logotype on busy background +/or incorrect color combinations. do not use the logotype over a busy pattern that will make it unreadable do not use the logotype over a busy or overly contrasted image do not use the logotype on a back- ground color that is similar to the colors in the logo do use the white version of the logotype instead of pre- vious example above
  15. 15. brand components + logo usage + color + typefaces 3 15 color the primary logo should print with pantone black c along with another plate run of 100 k (black) over top to give it a rich black appearance, if the background requires the logo to be reversed white on black, use the single color white version as shown. pantone #877 c is used when the logo is being printed on a lighter surface. pantone #877 c pantone black c white c 0, m 0, y 0, k 100
  16. 16. brand components + logo usage + color + typefaces 3 16 typefaces the main typeface for collective tattoo + gallery’s body copy is museo sans 500. body copy should be set in 10pt over 14/leading. the usage of approved typefaces must be appropriate to layout. museo sans 500 must be used as the body copy typeface in each piece for a consistent brand presence, however for creative purposes, one can also use optimus princeps + infrared typefaces if appropriate + approved. when using optimus princeps +/or infrared, you must use the typeface sparingly + only in short runs of body + headline copy that consist of no more than 40 words per body copy + 10–15 words for headlines. all lowercase or uppercase are accepted. be conscious of readability of information + hierarchy. make sure the message can be communi- cated clearly to customers. museo sans 500 10pt / 14 museo sans 500 is the primary typeface that is used for headings + most body copy. optimus princeps regular 10pt / 14 optimus princeps is an optional headline + body copy choice if used sparingly. infrared regular 10pt / 14 optimus princeps is an optional headline + body copy choice if used sparingly.
  17. 17. “design is not just what it looks like + feels like. design is how it works.” — steve jobs, 2003 IMAGE: COLLECTIVE TATTOO + GALLERY’S TATTOO GUN
  18. 18. standard communication + cards + stationery + receipts 3 18 print + digital business card specifications as one of the components of standard communication, a business card acts as a communicator of information as well as a symbol of collective tattoo + gallery’s work. we have guidelines offered for busi- ness cards + referral cards. both cards are available in a digital + print version, which allows for versatility. referrals are one of the best forms of advertising, because it is word of mouth + there is nothing better than a happy client who is excited about the completion of a job well done. a referral card allows for you to express your businesses commitment while recognizing + maintaining solid business relationships. the print + digital business cards correspond with one another with the only difference being their format requirements, file size + size of card. please see the listed specifications for proper print + digital usage of both business and referral cards.
  19. 19. print version business card specifications: size: 3.5 inches x 2 inches paper color: platinum metallic ink color used: pantone black c + 100 k (black) resolution: 300 dpi paper type: 100% post-consumer, platinum metallic, 80lb. file format: tiff +/or high resolution pdf sides: two typeface: optimus princeps bold body copy type size title: 9 pt. type size email: 8 pt. type size address: 8 pt. type size web url: 8 pt. digital business card specifications: size: 1050 pixels x 600 pixels color: background: r 133, g 136, b 139 (pantone 877c to rgb conversion) logo/body color: r 0, g 0, b 0 (web – black) resolution: 72 dpi file format: jpeg sides: one (front of print version shown) typeface: optimus princeps bold body copy type size title: 9 pt. type size email: 8 pt. type size address: 8 pt. type size web url: 8 pt. standard communication + cards + stationery + receipts 3 19 print + digital business card specifications
  20. 20. standard communication + cards + stationery + receipts 3 20 print + digital business cards the typeface optimus princeps is to be used for the primary information including title, email address, business address + website address, on both front + back of the business card. do not differentiate from the examples shown at left, in regards to the design elements. title, name + email address will change upon request + is dependent upon the in- dividual artists profile. please see color + file format for more business card specifications on page 19. digital on the business card digital version, the typeface optimus princeps is to be used for primary information including title, email address, business address + website address. do not differentiate from the examples shown at left, in regards to the design elements. title, name + email address will change upon request + is dependent upon the in- dividual artists profile. please see color + file format for more business card specifications on page 19. card is 3.5 inches wide front (+ digital card format) back website address on back card is 2 inches in height website url (exlude www) centered on back, 9pt optimus princeps tyepface refer to page 14 for color + file specifications
  21. 21. standard communication + cards + stationery + receipts 3 21 referral cards on the front + back side of the referral cards, the typeface optimus princeps 14pt, 18/leading is to be used as the headline. the remain- ing body copy is to be set in museo 500, 8pt, 10/leading. the referral card is printed on two sides. please see color + file format + other important specifications below. card size: 3.5 inches x 2.5 inches logo size: 1 inch x 1 inch color: front/background: pantone black c + 100 k (black) front/logo + body copy: pantone 877 c back/background: white back/body copy: 100 k (black) resolution: 300 dpi paper: 100lb. matte file format: tiff or high resolution pdf sides: two typeface: optimus princeps bold + museo 500 card is 3.5 inches wide card is 2.5 inches in height back – referral form front vertical logotype 1 inch x 1 inch
  22. 22. standard communication + cards + stationery + receipts 3 22 stationery museo 500 typeface is to be used for the primary information on the letterhead. vertical logo + contact information is positioned at the bottom of the letterhead + is printed with spot color pantone 877 c. contact information needs to be 8pt + centered at bottom of the letterhead + below the logo. horizontal logotype should be placed on the upper left hand corner of the envelope. please see specifications below for additional information on the letterhead + envelopes. size: letterhead – 8.5 inches x 11 inches envelope – (#10), 9.5 inches x 4.125 inches color: body copy – c 0, m 0, y 0, k 70 logotype + contact information – pantone 877 c paper: letterhead – smooth grey 100% recyclable, 80lb neenah environment paper envelope – smooth grey 100% recyclable typeface: letterhead (body copy) – museo 500 10pt contact information – optimus princeps vertical logo 1.5 inches x 1.5 inches letterhead is 8.5 inches wide letterhead is 11 inches in height envelope is 9.5 inches wide envelope is 4.125 inches in height horizontal logo 1.5 inches x .75 inch
  23. 23. standard communication + cards + stationery + receipts 3 23 receipts print + digital museo 500 typeface is to be used for primary information on receipts. contact information should be 8pt, 12/leading + centered on three lines. please see the specifications below for additional information on print + digital receipts. use the print specifications when printing in office + follow the digital specifications if the receipt is sent digitally. size: print: 8.5 inches x 11 inches digital: 2550 pixels x 3300 pixels color: print: c 0, m 0, y 0, k 100 digital: r 0, g 0, b 0 resolution: print: 300 dpi digital: 72 dpi paper: standard printer paper, white recyclable file format: print: tiff or high resolution pdf digital: high resolution pdf or jpeg typeface: museo 500           Invoice No. Customer ID: Bill To: Ship To: Date Artwork No. Tattoo Artist FOB Merch Terms Tax ID Quantity Work Description Discount Taxable Hourly Total Subtotal: Tax: Shipping: Miscellaneous: Balance Due: vertical logo 2 inches x 2 inches reciept is 8.5 inches wide reciept is 11 inches in height 601 Central Avenue St. Petersburg + FLorida + 33701 (727) 851-6767
  24. 24. “people ignore design that ignores people.” — frank chimero IMAGE: SKETCHES FROM TATTOO ARTISTS AND OWNER, MATT SKINNER
  25. 25. merchandise + collective tattoo + gallery collection 3 25 collective tattoo + gallery collection expanding our brand even further beyond current mediums, we are inspired to create + design our very own clothing collection that will carry on our brand identity. just as styles + trends come + go, we will taylor each item to the needs of our audience as well as the style’s of our artists. therefore, what you see currently in this brand manual, in regards to merchandise, will definitely be evolving into the future. however, it is important to not change the brand identity that will be printed or shown within the various promotional merchandise + will remain constant throughout applications + promotional materials. in the following pages, you will see various promotional merchandise within our collection + how our brand identity will be applied. if a new item should raise any questions about the placement of the logotype, please contact the design department with any further questions or concerns. see the contact and inquiries section.
  26. 26. merchandise + collective tattoo + gallery collection collective tattoo + gallery collection: giving back proceeds will go towards the downtown arts association of st. petersburg with every purchase of collective tattoo + gallery merchandise. the downtown arts association of st. petersburg is a 501 (c) 3, non-profit organization that supports local galleries, museums, + art-related busi- nesses in downtown st. petersburg, florida. their mission is to teach, promote + advance the arts in downtown st. petersburg. 3 26
  27. 27. merchandise + collective tattoo + gallery collection to further their mission, they sponsor a monthly event called the sec- ond saturday gallery walk. collective tattoo + gallery is one of the many participating galleries that open their doors for extended hours on the second saturday evening of every month. for more information, please refer to the organizations contact information below; organization: arts association of st. petersburg website: http://www.stpetearts.org/en/ phone: 727.323.2787 email: info@stpetearts.org address: p.o. box 663, st. petersburg, florida 33731 3 27
  28. 28. merchandise + collective tattoo + gallery collection graphic tees our graphic tees are made out of bamboo material + printed with permaset aqua, the new 100% solvent free, water-based ink from permaset – one of the industry leaders of fabric printing inks. printer used: merchline website: http://merchline.com/ material: 100% bamboo ink: water-based permaset aqua; 100% solvent free questions: aprilbiss@bissdesignstudio.com 3 28
  29. 29. graphic tees: specifications for logo are below merchandise + collective tattoo + gallery collection 3 29 white graphic tee requires only black logo on upper part of backside of shirt + printed directly on as inside label dark graphic tee requires only white logo on upper part of backside of shirt + printed directly on as inside label neutral graphic tee requires only black logo on upper part of backside of shirt + printed directly on as inside label 1.5 inch x 1.5 inch 1.5 inch x 1.5 inch 1.5 inch x 1.5 inch
  30. 30. merchandise + collective tattoo + gallery collection 3 30 sexy stilettos open toed sexy stilettos are custom printed and are one-of-a-kind designs by collective tattoo + gallery collection. are you ready for a wild night on the town? printer used: merchline website: http://merchline.com/ material: various – contact merchline for inquiries ink: organic inks questions: aprilbiss@bissdesignstudio.com
  31. 31. merchandise + collective tattoo + gallery collection 3 31 tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery tattoo + gallery sexy stilettos: specifications for logo are below black lined stilettos require only white horizontal logo printed on inside of shoe as a label white lined stilettos require only black horizontal logo printed on inside of shoe as a label neutral lined stilettos require only white horizontal logo printed on inside of shoe as a label 1.5 inch x 1.5 inch tattoo+ gallery tattoo+ gallery tattoo+ gallery tattoo+ gallery tattoo+ gallery tattoo+ gallery tattoo+ gallery tattoo+ gallery 1.5 inch x 1.5 inch 1.5 inch x 1.5 inch
  32. 32. merchandise + collective tattoo + gallery collection sexy smart bikini custom printed sexy smart bikini, printed on recycled fibers that are composed of MIPAN regen recycled nylon, mostly created from post- consumer fishing nets. for additional questions or information about the material, printing +/or specifications, please see below: printer used: merchline website: http://merchline.com/ material: MIPAN regen recycled nylon - recycled fibers questions: aprilbiss@bissdesignstudio.com 3 32
  33. 33. merchandise + collective tattoo + gallery collection 3 33 sexy smart bikini: specifications for logo are below 1 inch x 1 inch1 inch x 1 inch dark bikini requires only white vertical logo printed on black label neutral bikini requires only black vertical logo printed on 70% grey label light bikini requires only black vertical logo printed on white label 1 inch x 1 inch
  34. 34. merchandise + collective tattoo + gallery collection 3 skate decks custom wickedly designed skateboards + decks to add to any collection. using organic inks, the designs are printed onto recyclable plywood + are given an extra clear coat for protection. printer used: merchline website: http://merchline.com/ material: recyclable plywood ink: organic inks questions: aprilbiss@bissdesignstudio.com 34
  35. 35. merchandise + collective tattoo + gallery collection 3 35 skate decks: specifications for logo are below dark board requires only white vertical logo printed directly onto bottom deck neutral board requires only black vertical logo printed directly onto bottom deck light board requires only black vertical logo printed directly onto bottom deck 2.5 inches x 2.5 inches 2.5 inches x 2.5 inches 2.5 inches x 2.5 inches
  36. 36. merchandise + collective tattoo + gallery collection 3 smartphone cases go green + carry around your favorite customized smartphone case that is made out of a natural canvas case, that utilizes only environ- mentally friendly materials. a variety of designs are available. printer used: merchline website: http://merchline.com/ material: eco-friendly natural friendly materials ink: organic inks questions: aprilbiss@bissdesignstudio.com 36
  37. 37. merchandise + collective tattoo + gallery collection 3 37 smartphone cases: specifications for logo are below 1 inch x 1 inch1 inch x 1 inch dark case requires only white vertical logo printed directly onto the inside of the case fabric neutral case requires only black vertical logo printed directly onto the inside of the case fabric light case requires only black vertical logo printed directly onto the inside of the case fabric 1 inch x 1 inch
  38. 38. “good design is obvious. great design is transparent.” — Joe Sparano IMAGE: TATTOO ARTISTS + OWNER, SEAN WILLIAMS AT WORK
  39. 39. 3 signage we want all of our creative services to be successful inside + out therefore, signage is one of the most important steps in achieving this. our brand identity needs to be clearly communicated + in doing so, must be read quickly + easily from various perspectives. the following specifications are to be strictly adhered to, in order to portray a cohesive identity upon expanding. please refer to the contact section +/or number below, if there are any questions or concerns about exterior +/or interior signage. contact: biss studio designs email: aprilbiss@bissdesignstudio.com phone: 813.813.4169 exterior + interior renderings by william biss @ biss design studio signage + external + interior + materials + lighting 39
  40. 40. signage + external + interior + materials + lighting 3 40 4.5 feet x 4 feet5 feet x 5 feet display frame above front entrance has a light background and has hidden light fixtures behind frame black logo displayed in frame is vertical orientation and is centered within the display frame measurements of display frame’s depth is specified below 4 inches thick external signage: specifications for logo and display are below
  41. 41. signage + external + interior + materials + lighting 3 41 light post banner: specifications below banner size: 30 inches x 84 inches color: 2-sided, 4-color material: custom vinyl application vertical black logotype to be used on lighter color post banner logo size 24 inches x 24 inches 4-color or black and white image below logotype that represents brand essence image size 30 inches x 40 inch area
  42. 42. signage + external + interior + materials + lighting 3 42 internal signage the interior of our creative spaces need to adhere to specific standards in regards to materials, fixtures + overall aesthetics in order to convey a cohesive brand identity upon expansion. the following specifications are to be strictly adhered to with exceptions of unique artwork + fixtures that maybe added upon requested approval. please refer to the contact section if you have any questions +/or requests about possible added artwork + materials. images shown here are actual images of collective tattoo + gallery’s interior creative spaces. the following pages are the guidelines to use as a reference. collective tattoo + gallery headquarters – st. petersburg, florida: foyer + tattoo studio
  43. 43. signage + external + interior + materials + lighting 3 43
  44. 44. signage + external + interior + materials + lighting 3 44 materials used: floors: acid wash, stained, hexagonal stone tile flooring furniture: fabricated metal desk + benches walls: white walls display: 42” LCD display + acrylic stands for flyers + business card display lighting: serpentine lighting
  45. 45. “design is everything. everything!” — paul rand IMAGE: SKETCHES FROM TATTOO ARTISTS + OWNER, MATT SKINNER
  46. 46. promo + flyers + posters + banners + ads + bags + tags + wraps 3 46 promotional materials we want to represent our quality driven events + creative services successfully inside + out. promotional materials are another important step in achieving this. our brand identity needs to be successfully com- municated throughout various media and applications. in doing so, the logo must be read clearly + easily. the following specifications are to be strictly adhered to, in order to portray a cohesive identity. please refer to the contact section +/or information below, if you have any questions concerning the use of the logo in any of our promotional materials. contact: biss studio designs email: aprilbiss@bissdesignstudio.com phone: 813.813.4169 collective tattoo + gallery tattoo station
  47. 47. promo + flyers + posters + banners + ads + bags + tags + wraps 3 47 flyers use the print specifications below for local +/or inner office printers when printing flyers. the flyer size is 11 inches x 8.5 inches + is divided in half to occupy two flyers in one print out. therefore, one flyer size is 5.5 inches wide by 8.5 inches long and needs to be cut in half before being displayed. the middle image should permit for a 4 inch wide by 5 inch long space, allowing for quick change outs during events. flyer size: total size: 11 inches x 8.5 inches trimmed size: 5.5 inches x 8.5 inches color: background: c 0, m 0, y 0 100 k body copy: c 0, m 0, y 0, k 50 k resolution: 300 dpi paper: standard office paper, white recyclable file format: tiff or high resolution pdf typefaces: headline: optimus princeps, 14pt,16 leading body copy: museo 500, 11pt, 14 leading contact info.: optimus princeps, 8pt–10pt, 14 leading white vertical logo 1.5 inches x 1.5 inches 11 inches wide 8.5 inches in height cut in half to save on paper in the office 5.5 inches wide after trim graphic in middle fits within 4 inches x 5 inches + is interchangable
  48. 48. promo + flyers + posters + banners + ads + bags + tags + wraps 3 48 posters please use the print specifications below when printing posters. the poster size is 17 inches x 22 inches. the graphic in the middle of the poster should fit into a 13 inch wide x 14 inch long space. poster size: 17 inches x 22 inches color: background: c 0, m 0, y 0 100 k body copy: c 0, m 0, y 0, k 50 resolution: 300 dpi paper: white recyclable, matte file format: tiff or high resolution pdf typefaces: headline: optimus princeps, 28pt, 32 leading body copy: museo 500, 22pt, 26 leading contact info.: optimus princeps,16pt, 28 leading white vertical logo is 3 inches x 3 inches 17 inches wide 22 inches in height graphic in middle fits in a 13 inch x 14 inch interchangable space
  49. 49. promo + flyers + posters + banners + ads + bags + tags + wraps 3 49 logo size 600 pixels x 600 pixels display vertical white logotype with black background for facebook’s digital banner display vertical black logotype for twitter’s digital banner banners: digital web banners specifications are below logo size 600 pixels x 600 pixels
  50. 50. promo + flyers + posters + banners + ads + bags + tags + wraps 3 50 web ad: digital web ad specifications are below please click on the ipad screen to sample web ad on the following page. if you can not view the ad in this way, please refer to the button below. media: quicktime video +/or flash color theme: primarily black + white dimensions: 640 x 480 (current) typefaces: optimus princeps + museo 500 platforms: computers, smartphones, ipads, + other electronical devices applications: facebook, twitter, youtube, vimeo, email, etc. tattoo + gallery tattoo + gallery click the gear button above, if you can not view the ad on the following page
  51. 51. promo + flyers + posters + banners + ads + bags + tags + wraps 3 51 click the play button to sample web ad
  52. 52. promo + flyers + posters + banners + ads + bags + tags + wraps 3 52 bags promotional bags are used for various merchandise, including and not limited to, the collective tattoo + gallery collection. the matte laminate shopping bags have an upscale look. please use the print specifications below when printing bags. the bag size is 10 inches wide x 5 inches deep x 13 inches in height. bag size: 10 inches x 5 inches x 13 inches logo size: 3 inches x 3 inches dark bags: white (reversed out) light bags: pantone black c + c 0, m 0, y 0, k 100 (black) resolution: 300 dpi material: matte recycled laminate with reinforced cardboard bottom + soft flexible rope handles
  53. 53. promo + flyers + posters + banners + ads + bags + tags + wraps 3 53 white vertical logo 3 inches x 3 inches bag is 10 inches wide bag is 13 inches in height bag is 5 inches deep bags: specifications for logo are below dark bag requires only white vertical logo printed on black bag neutral bag requires only black vertical logo printed on neutral bag light bag requires only black vertical logo printed on light bag vertical logo size: 3 inches x 3 inches vertical logo size: 3 inches x 3 inches vertical logo size: 3 inches x 3 inches
  54. 54. promo + flyers + posters + banners + ads + bags + tags + wraps 3 54 tags promotional tags are attached to various merchandise + include, but not limited to, the collective tattoo + gallery collection. tag size: 2.5 inches x 2.5 inches logo size: 1.5 inches x 1.5 inches logo color: pantone black c + c 0, m 0, y 0, k 100 (black) url color: c 0, m 42, y 100, k 24 front of tag color: pantone 877 c (background) back of tag color: pantone black c + c 0, m 0, y 0, k 100 (black) resolution: 300 dpi materials: 100lb matte stock, black bamboo string sides: two qr-code:* linked to collective tattoo + gallery’s website * note: specific qr-code can be downloaded with logo variations on page 10 tag size 2.5 inches x 2.5 inches vertical logo size 1.5 inches x 1.5 inches qr-code size 1 inch x 1 inch repeated url in circle around tag die cut with plus sign front back
  55. 55. “the design process, at its best, integrates the aspirations of art, science, + culture.” — jeff smith
  56. 56. promo + flyers + posters + banners + ads + bags + tags + wraps 3 56 bike wraps promotional bikes are the essence of what collective tattoo + gallery are all about. it is when innovation meets science + technology, which equals a bad ass essence. collective tattoo + gallery’s custom bikes include vespa + custom choppers that have been customized for the studio. please refer to the following pages in regards to the bike wrap specifications. page 57 explains the specifications in detail for both bike applications. choppers: made by seco; http://www.detroit-choppers.com/ scooters: made by vespa http://www.vespa.com/
  57. 57. promo + flyers + posters + banners + ads + bags + tags + wraps 3 57 logo size 5 inches x 5 inches display vertical black logotype on both sides of gas tank choppers: specifications are below logo size 3 inches x 3 inches display vertical black logo mark on engine mount
  58. 58. promo + flyers + posters + banners + ads + bags + tags + wraps 3 58 custom vespa wrap promotional wrap provided on vespa scooters for maximum exposure on the streets. logotype and brand mark specifications for chopper + vespa wraps are listed below. logo color: c 0, m 0, y 0, k 100 vehicle: vespa + chopper materials: custom chopper + scooter vinyl film wrap questions: aprilbiss@bissdesignstudio.com logo size 2 inches x 2 inches logo size 3 inches x 3 inches
  59. 59. “a great trademark is appropriate, dynamic, distinctive, memorable + unique.” — Primo Angeli IMAGE: OWNERS + TATTOO ARTISTS, MATT SKINNER + SEAN WILLIAMS TATTOOING
  60. 60. contact us + design inquires + cited sources contact us + design inquires for questions about the brand manual, design standards set forth inside the brand manual, or to request a review of a specific design +/or application, please contact: contact: aprilbiss, marketing + communications phone: 813.404.4169 email: aprilbiss@bissdesignstudio.com website: bissdesignstudio.com 3 60 collective tattoo + gallery tattoo gun
  61. 61. “learn from those who came before you.” — unknown
  62. 62. contact us + design inquires + cited sources cited sources misc: http://www.howtostartaclothingcompany.com/tshirt-tag-designs/ http://killersheep.wordpress.com/ http://www.bcmazda3.com/store.html http://heartandpen.com/page/2/ http://www.wallchan.com/images/sandbox/15919-steampunk-gear-grunge.jpg http://www.hiredcam.com/a/steampunk%20wallpaper.jpg http://www.unsigneddesign.com/VintageWallpaper/Vintage%20Wallpaper/ vintagewallpaper4.jpg http://www.unsigneddesign.com/VintageWallpaper/Vintage%20Wallpaper/ vintagewallpaper2.jpg bags http://www.carolinaretail.com/items. steampunk googles (clipart): http://www.ebay.com/itm/Steampunk-Goggles-Vintage-Aviator-Cosplay-LARP-Cost ume/260780060638steasp?Category=012&CatFrom=Bags%20-%20Paper benefit organization: http://www.moreanartscenter.org/news.php?id=2929 gallery pics http://www.creativeclay.org/site/gallery.html http://www.fashionfash.com/tattoos/tatto-tribal/ http://www.retrospectshow.com/jemma-crouch http://sangbleu.com/category/tattoo/latinocholo/ http://farmgirlpaints.blogspot.com/2011/02/thrive-project-lines-contrast.html http://bi081911news.blog.so-net.ne.jp/archive/20110821 http://www.tattoodonkey.com/amerision-tattooed-women/3.bp.blogspot.com*_ N5zoD5pX8Og*TTmvdv0tNHI*AAAAAAAAACc*5vwHWaXymJ8*s1600*Tatt oo-girl.jpg/ http://www.tattooingtattoo.com/angel-tattoos/guardian-angel-tattoo-women/ http://tattoo.about.com/b/2010/08/01/the-tattoos-of-buckcherry-interview- with-josh-todd-and-xavier-muriel.htm http://beautybycrystal.com/2011/01/10/antietam/ http://www.jinxiboo.com/blog/2010/2/26/jinxis-interview-with-tattoo-collector-and-model-mizuz- inkah.html http://contributingeditor.blogspot.com/2009/04/tattoo-youth.html http://lostandtaken.com/blog/2009/6/3/vintage-damask-textures-part-ii.html http://fix.inkbutter.com/page/3/ http://fix.inkbutter.com/452/ http://facebook.com http://twitter.com http://grey-ghosts.blogspot.com/2010/11/cali-pictures.html http://www.scenicreflections.com/download/210008/Dark_Element_Eye_Tattoo_Wallpaper/ pictures on left: http://contributingeditor.blogspot.com/2009/04/tattoo-youth.html collection/merchandise shots: http://www.palehorsedesigns.com quotes: http://www.brandingidentitydesign.com/designers/101-design-quotes/ bikes: http://legacy.secotools.com/template/normal.asp?id=10416&print=1 http://www.detroit-choppers.com/ http://www.vespa.com http://fix.inkbutter.com/452/ http://facebook.com http://twitter.com http://grey-ghosts.blogspot.com/2010/11/cali-pictures.html http://www.scenicreflections.com/download/210008/Dark_Element_Eye_Tattoo_Wallpaper/ http://www.brandingidentitydesign.com/designers/101-design-quotes/ web ad video: software used – imovie stock video; free stock video from toobstock.com music – itunes free background themed sounds 3 62 collective tattoo + gallery tattoo inks at station
  63. 63. CONTACT: BISS STUDIO DESIGNS + EMAIL + APRILBISS@BISSDESIGNSTUDIO.COM + PHONE + 813.404.4169

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