SPOT THE DIFFERENCE
WELL, THERE IS NO DIFFERENCE!
BUT IF YOU PUT A FEW LINES OF        SECRET CODE IN ONE OF THEM…You would notice that the time spent on your app has      ...
DON’T BELIEVE US?Check out what it did to an existing game !
TURBO CRICKET  CASE STUDY
THE GAME – TURBO CRICKETProduct background• Turbo Cricket is an action packed sports game developed by  Games2win. The gam...
GAME PERFORMANCE     Performance Analysis     • The product reached its peak of 15k active downloads by early       Octobe...
ROOM FOR IMPROVEMENTHigher Targets   Games2win thought there was more to be extracted from Turbo   Cricket in terms of eng...
WELCOMEMagic for Your Apps!
WHAT IS THE APPUCINO MAGIC?Appucino creates a unique location-based leaderboard experience   Traditional Leaderboards     ...
WHAT IS THE APPUCINO MAGIC?          Appucino takes challenges to the next levelInbox alerts provoke challenges!   Find pe...
THE “APPUCINO” SOLUTIONConvinced, Games2win added Appucino to their game Turbo Cricket and             the App was updated...
THE RESULTS After monitoring engagement stats for a month:     – Time spent in the application had risen from 2.0 mins to ...
THE RESULTSTurbo Cricket iscurrently the No. 7game on the AndroidMarket when yousearch for „cricketgames‟As an „indie‟ gam...
THE RESULTSThe game page on theAndroid Market showsa nice upswing indownloads, withdecent ratings.
CONVINCED?To see how Appucino can transform your App :• Download the FREE to use Android SDK to give your  users a unique ...
Upcoming SlideShare
Loading in …5
×

Appucino - Magic for Your Apps!

839 views

Published on

Appucino is the hottest thing that ever happened to Apps, Games and everything else on the Mobile and Internet!

Simply explained – Appucino is a friendly and exciting entertainment package that you can add to your apps to let your consumers have more fun with your app than ever before!

Published in: Business, Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
839
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Appucino - Magic for Your Apps!

  1. 1. SPOT THE DIFFERENCE
  2. 2. WELL, THERE IS NO DIFFERENCE!
  3. 3. BUT IF YOU PUT A FEW LINES OF SECRET CODE IN ONE OF THEM…You would notice that the time spent on your app has Skyrocketed !
  4. 4. DON’T BELIEVE US?Check out what it did to an existing game !
  5. 5. TURBO CRICKET CASE STUDY
  6. 6. THE GAME – TURBO CRICKETProduct background• Turbo Cricket is an action packed sports game developed by Games2win. The game was launched on the Android platform on June 2nd 2011
  7. 7. GAME PERFORMANCE Performance Analysis • The product reached its peak of 15k active downloads by early October, after which active installs started to plateau • The time spent in Turbo Cricket marginally underperformed the category benchmark* for Android games Time spent in Turbo Cricket was below the sports benchmark • Turbo Cricket – 2.0 mins • Benchmark – 2.4 mins* Data on session length and category benchmark provided by Flurry reports
  8. 8. ROOM FOR IMPROVEMENTHigher Targets Games2win thought there was more to be extracted from Turbo Cricket in terms of engagement and time spent Resulting in a longer product life cycle and increased ad revenues
  9. 9. WELCOMEMagic for Your Apps!
  10. 10. WHAT IS THE APPUCINO MAGIC?Appucino creates a unique location-based leaderboard experience Traditional Leaderboards Appucino Leaderboards
  11. 11. WHAT IS THE APPUCINO MAGIC? Appucino takes challenges to the next levelInbox alerts provoke challenges! Find people nearby to challenge
  12. 12. THE “APPUCINO” SOLUTIONConvinced, Games2win added Appucino to their game Turbo Cricket and the App was updated on the Android Market +
  13. 13. THE RESULTS After monitoring engagement stats for a month: – Time spent in the application had risen from 2.0 mins to 2.9 mins, an increase of 45%* Appucino started outperforming the benchmark for sports games – • Turbo Cricket – 2.9 mins • Benchmark – 2.4 mins* Data on session length and category benchmark provided by Flurry reports
  14. 14. THE RESULTSTurbo Cricket iscurrently the No. 7game on the AndroidMarket when yousearch for „cricketgames‟As an „indie‟ gamethat is not based onan official Cricket“license” (like T-20etc), Turbo Cricket isNo. 4!
  15. 15. THE RESULTSThe game page on theAndroid Market showsa nice upswing indownloads, withdecent ratings.
  16. 16. CONVINCED?To see how Appucino can transform your App :• Download the FREE to use Android SDK to give your users a unique location-based gaming experience from http://appucino.com/try-Appucino• Get in touch with us at team@appucino.com for queries and support• See Appucino in action on Turbo Cricket at http://bit.ly/g2w-tcapp

×