The App Store Isn't Broken: You're not selling software anymore
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The App Store Isn't Broken: You're not selling software anymore

  • 536 views
Uploaded on

In this presentation from 2014's 360iDev, I cover why the App Store is a huge improvement over past software distribution methods, how software business models have evolved and how to make the most......

In this presentation from 2014's 360iDev, I cover why the App Store is a huge improvement over past software distribution methods, how software business models have evolved and how to make the most of the opportunity.

More in: Software
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
536
On Slideshare
491
From Embeds
45
Number of Embeds
2

Actions

Shares
Downloads
4
Comments
0
Likes
1

Embeds 45

https://twitter.com 41
https://www.linkedin.com 4

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.whatgamesare.com/2012/08/freemium-is-not-shareware-20.html

Transcript

  • 1. THE APP STORE ISN’T BROKEN Robi Ganguly @rganguly Co-Founder, Apptentive @apptentive
  • 2. I Caught the Bug
  • 3. Meetings Used to be Such a Drag
  • 4. Then I Bled Purple for A While
  • 5. For Me, It’s All About Customer Love
  • 6. This guy might want to pay you for your work. Let him.
  • 7. Buying Software Used to Be So Hard
  • 8. Making Software Sucked & Had Physical Costs
  • 9. Shipping Software Was Ridiculous
  • 10. Getting People to USE the Software: Complicated
  • 11. Along Came Shareware
  • 12. It Was Like An “Open” App Store • Started in 1982 • Tiny business - “Cottage Industry”- until distribution was solved… • By the Internet
  • 13. The Beginning of Free To Play… (F2P)
  • 14. A “New” Delivery Model for Enterprise Software Software As A Service
  • 15. Same Story, Different Time Packaged Software Big Software Deployments Software As A Service Packaged Software Shareware Apps Business Software Consumer Software
  • 16. The Common Theme: Reduce Friction
  • 17. We LOVE our phones
  • 18. Apps are Addictive
  • 19. How Many App Downloads? 125 BILLION OR, 17 DOWNLOADS FOR EVERY HUMAN ON EARTH
  • 20. The Problem: These Lists Are Distracting Us
  • 21. Every Business Requires REPEAT Customers Repeat sales is a basic business model.
  • 22. Do You Even Know if More Downloads Are Good? • Why People Leave? • What Will Happen If You Get Featured? • Where You Make Your Money?
  • 23. The Math of the App Business
  • 24. Reality: You’re a Media Company Find an audience, delight it, retain it and grow it More on this topic: Dear app developers, you’re in the media business
  • 25. Your Secret Weapon: Your Audience
  • 26. Repeat Use, Interaction Happy Customer Shares, Brags, Evangelizes Remember, The Dynamic Today Is Different New Customers Discover, See Great Reviews Download Use Software Designe d & Built Software Shipped Sales $$ Packaged Software When Your Software is A Media Business
  • 27. How Do Your Customers Think?
  • 28. Graduate from Anecdotes to Trends & Patterns
  • 29. Customers Crave to Be Heard
  • 30. Customers Who Stick Around Will Listen & Talk Download Prompt Survey(s) Feedback
  • 31. The Opportunity
  • 32. Some Core Questions for A Sustainable Business ● Find out why people use your apps. ● Figure out what’s “special” about you. ● What are people looking for when they found you? ● What are people looking to accomplish in their lives because of you? ● What can you do to help them on a regular basis?
  • 33. Some Guiding Principles ● Make it easy to listen ● Give yourself the ability to respond ● Design for feedback & communication ● Emphasize Relationships ● Earn and Cultivate Love ● Seriously.
  • 34. Robi Ganguly @rganguly Co-founder, Apptentive @apptentive