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The App Store Isn't Broken: You're not selling software anymore
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The App Store Isn't Broken: You're not selling software anymore

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In this presentation from 2014's 360iDev, I cover why the App Store is a huge improvement over past software distribution methods, how software business models have evolved and how to make the most of …

In this presentation from 2014's 360iDev, I cover why the App Store is a huge improvement over past software distribution methods, how software business models have evolved and how to make the most of the opportunity.

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  • http://www.whatgamesare.com/2012/08/freemium-is-not-shareware-20.html
  • Transcript

    • 1. THE APP STORE ISN’T BROKEN Robi Ganguly @rganguly Co-Founder, Apptentive @apptentive
    • 2. I Caught the Bug
    • 3. Meetings Used to be Such a Drag
    • 4. Then I Bled Purple for A While
    • 5. For Me, It’s All About Customer Love
    • 6. This guy might want to pay you for your work. Let him.
    • 7. Buying Software Used to Be So Hard
    • 8. Making Software Sucked & Had Physical Costs
    • 9. Shipping Software Was Ridiculous
    • 10. Getting People to USE the Software: Complicated
    • 11. Along Came Shareware
    • 12. It Was Like An “Open” App Store • Started in 1982 • Tiny business - “Cottage Industry”- until distribution was solved… • By the Internet
    • 13. The Beginning of Free To Play… (F2P)
    • 14. A “New” Delivery Model for Enterprise Software Software As A Service
    • 15. Same Story, Different Time Packaged Software Big Software Deployments Software As A Service Packaged Software Shareware Apps Business Software Consumer Software
    • 16. The Common Theme: Reduce Friction
    • 17. We LOVE our phones
    • 18. Apps are Addictive
    • 19. How Many App Downloads? 125 BILLION OR, 17 DOWNLOADS FOR EVERY HUMAN ON EARTH
    • 20. The Problem: These Lists Are Distracting Us
    • 21. Every Business Requires REPEAT Customers Repeat sales is a basic business model.
    • 22. Do You Even Know if More Downloads Are Good? • Why People Leave? • What Will Happen If You Get Featured? • Where You Make Your Money?
    • 23. The Math of the App Business
    • 24. Reality: You’re a Media Company Find an audience, delight it, retain it and grow it More on this topic: Dear app developers, you’re in the media business
    • 25. Your Secret Weapon: Your Audience
    • 26. Repeat Use, Interaction Happy Customer Shares, Brags, Evangelizes Remember, The Dynamic Today Is Different New Customers Discover, See Great Reviews Download Use Software Designe d & Built Software Shipped Sales $$ Packaged Software When Your Software is A Media Business
    • 27. How Do Your Customers Think?
    • 28. Graduate from Anecdotes to Trends & Patterns
    • 29. Customers Crave to Be Heard
    • 30. Customers Who Stick Around Will Listen & Talk Download Prompt Survey(s) Feedback
    • 31. The Opportunity
    • 32. Some Core Questions for A Sustainable Business ● Find out why people use your apps. ● Figure out what’s “special” about you. ● What are people looking for when they found you? ● What are people looking to accomplish in their lives because of you? ● What can you do to help them on a regular basis?
    • 33. Some Guiding Principles ● Make it easy to listen ● Give yourself the ability to respond ● Design for feedback & communication ● Emphasize Relationships ● Earn and Cultivate Love ● Seriously.
    • 34. Robi Ganguly @rganguly Co-founder, Apptentive @apptentive