Making a Compelling Mobile app
Brian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl

Date August 21st, 2010
Rule #1 - Make Useful Apps




(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.




(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.




(@briancauble) #mobilepcampatl
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.



✤   Good feature decisions based on user wants/needs...
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.



✤   Good feature decisions based on user wants/needs...
Rule #1 - Make Useful Apps


✤   Novelty apps have low repeat use.



✤   Good feature decisions based on user wants/needs...
Rule #2 - Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product



    ✤   Info on the go




(@brianc...
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product



    ✤   Info on the go




(@brianc...
Rule #2 - Consider Your Platform

✤   Why (create an app?)

    ✤   Related product



    ✤   Info on the go



    ✤   C...
Rule #2 - Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform


   ✤   What (devices)?




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone




(@briancauble) #mobilepcampatl
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone

       ✤   Android




(@briancauble) #mobil...
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone

       ✤   Android

       ✤   Blackberry


...
Rule #2 - Consider Your Platform


   ✤   What (devices)?

       ✤   iPhone

       ✤   Android

       ✤   Blackberry

 ...
Rule #2
Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform


✤   Native app




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features

    ✤   Superior usability/design




(@bri...
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features

    ✤   Superior usability/design

    ✤   ...
Rule #2
Consider Your Platform


✤   Native app

    ✤   Uses mobile features

    ✤   Superior usability/design

    ✤   ...
Rule #2
Consider Your Platform




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform



✤   Mobile-optimized website




(@briancauble) #mobilepcampatl
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features




(@briancauble) #mobilepcamp...
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features

    ✤   good, not great UX/des...
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features

    ✤   good, not great UX/des...
Rule #2
Consider Your Platform



✤   Mobile-optimized website

    ✤   No mobile features

    ✤   good, not great UX/des...
Rule #3 - Hire Great Designers




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers


✤   What do users see?




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers


✤   What do users see?




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers


✤   What do users see?



✤   Mobile experience is important




(@briancauble) #mobilepc...
Rule #3 - Hire Great Designers


✤   What do users see?



✤   Mobile experience is important




(@briancauble) #mobilepc...
Rule #3 - Hire Great Designers


✤   What do users see?



✤   Mobile experience is important



✤   Hire the best you can...
Rule #3 - Hire Great Designers

✤   1st app (no designer)




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers

✤   later app (graphic designer)




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers

✤   recent app (mobile designer)




(@briancauble) #mobilepcampatl
Rule #3 - Hire Great Designers

✤   recent app (mobile designer)




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters


✤   “build it and they will come”




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters


✤   “build it and they will come”




(@briancauble) #mobilepcampatl
Rule #4 - Marketing Matters


✤   “build it and they will come”



✤   Ad campaigns matter

    ✤   Traditional

    ✤   N...
Rule #5 - Niches are Good




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition



✤   Simplifies marketing




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition



✤   Simplifies marketing




(@briancauble) #mobilepcampatl
Rule #5 - Niches are Good


✤   Niches = less competition



✤   Simplifies marketing



✤   Don’t be everything to everyon...
Rule #6 - Follow Your Plan




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product



✤   Scope creep




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product



✤   Scope creep




(@briancauble) #mobilepcampatl
Rule #6 - Follow Your Plan


✤   Minimum Viable Product



✤   Scope creep



✤   New features in later versions


(@brian...
Questions



✤   Brian@appsolutegenius.com

(@briancauble) #mobilepcampatl
Upcoming SlideShare
Loading in …5
×

Making a compelling mobile (iPhone or Android) app!

3,005 views
2,393 views

Published on

Have you ever wondered how to create an great mobile (iPhone or Android) app? Wonder no longer, read this and answer your questions.

Published in: Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,005
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
58
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide


















































  • Making a compelling mobile (iPhone or Android) app!

    1. Making a Compelling Mobile app Brian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl Date August 21st, 2010
    2. Rule #1 - Make Useful Apps (@briancauble) #mobilepcampatl
    3. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. (@briancauble) #mobilepcampatl
    4. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. (@briancauble) #mobilepcampatl
    5. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs (@briancauble) #mobilepcampatl
    6. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs (@briancauble) #mobilepcampatl
    7. Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs ✤ Retained Users = Repeat customers + Increased sales/revenue (@briancauble) #mobilepcampatl
    8. Rule #2 - Consider Your Platform (@briancauble) #mobilepcampatl
    9. Rule #2 - Consider Your Platform ✤ Why (create an app?) (@briancauble) #mobilepcampatl
    10. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product (@briancauble) #mobilepcampatl
    11. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product (@briancauble) #mobilepcampatl
    12. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go (@briancauble) #mobilepcampatl
    13. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go (@briancauble) #mobilepcampatl
    14. Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go ✤ Create a new market (@briancauble) #mobilepcampatl
    15. Rule #2 - Consider Your Platform (@briancauble) #mobilepcampatl
    16. Rule #2 - Consider Your Platform ✤ What (devices)? (@briancauble) #mobilepcampatl
    17. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone (@briancauble) #mobilepcampatl
    18. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android (@briancauble) #mobilepcampatl
    19. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android ✤ Blackberry (@briancauble) #mobilepcampatl
    20. Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android ✤ Blackberry ✤ Windows Mobile (@briancauble) #mobilepcampatl
    21. Rule #2 Consider Your Platform (@briancauble) #mobilepcampatl
    22. Rule #2 Consider Your Platform ✤ Native app (@briancauble) #mobilepcampatl
    23. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features (@briancauble) #mobilepcampatl
    24. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design (@briancauble) #mobilepcampatl
    25. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design ✤ More expensive (@briancauble) #mobilepcampatl
    26. Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design ✤ More expensive ✤ Database integration (@briancauble) #mobilepcampatl
    27. Rule #2 Consider Your Platform (@briancauble) #mobilepcampatl
    28. Rule #2 Consider Your Platform ✤ Mobile-optimized website (@briancauble) #mobilepcampatl
    29. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features (@briancauble) #mobilepcampatl
    30. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design (@briancauble) #mobilepcampatl
    31. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design ✤ More affordable (@briancauble) #mobilepcampatl
    32. Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design ✤ More affordable ✤ Reformatting web site (@briancauble) #mobilepcampatl
    33. Rule #3 - Hire Great Designers (@briancauble) #mobilepcampatl
    34. Rule #3 - Hire Great Designers ✤ What do users see? (@briancauble) #mobilepcampatl
    35. Rule #3 - Hire Great Designers ✤ What do users see? (@briancauble) #mobilepcampatl
    36. Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important (@briancauble) #mobilepcampatl
    37. Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important (@briancauble) #mobilepcampatl
    38. Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important ✤ Hire the best you can afford (@briancauble) #mobilepcampatl
    39. Rule #3 - Hire Great Designers ✤ 1st app (no designer) (@briancauble) #mobilepcampatl
    40. Rule #3 - Hire Great Designers ✤ later app (graphic designer) (@briancauble) #mobilepcampatl
    41. Rule #3 - Hire Great Designers ✤ recent app (mobile designer) (@briancauble) #mobilepcampatl
    42. Rule #3 - Hire Great Designers ✤ recent app (mobile designer) (@briancauble) #mobilepcampatl
    43. Rule #4 - Marketing Matters (@briancauble) #mobilepcampatl
    44. Rule #4 - Marketing Matters ✤ “build it and they will come” (@briancauble) #mobilepcampatl
    45. Rule #4 - Marketing Matters ✤ “build it and they will come” (@briancauble) #mobilepcampatl
    46. Rule #4 - Marketing Matters ✤ “build it and they will come” ✤ Ad campaigns matter ✤ Traditional ✤ New media (@briancauble) #mobilepcampatl
    47. Rule #5 - Niches are Good (@briancauble) #mobilepcampatl
    48. Rule #5 - Niches are Good ✤ Niches = less competition (@briancauble) #mobilepcampatl
    49. Rule #5 - Niches are Good ✤ Niches = less competition (@briancauble) #mobilepcampatl
    50. Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing (@briancauble) #mobilepcampatl
    51. Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing (@briancauble) #mobilepcampatl
    52. Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing ✤ Don’t be everything to everyone (@briancauble) #mobilepcampatl
    53. Rule #6 - Follow Your Plan (@briancauble) #mobilepcampatl
    54. Rule #6 - Follow Your Plan ✤ Minimum Viable Product (@briancauble) #mobilepcampatl
    55. Rule #6 - Follow Your Plan ✤ Minimum Viable Product (@briancauble) #mobilepcampatl
    56. Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep (@briancauble) #mobilepcampatl
    57. Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep (@briancauble) #mobilepcampatl
    58. Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep ✤ New features in later versions (@briancauble) #mobilepcampatl
    59. Questions ✤ Brian@appsolutegenius.com (@briancauble) #mobilepcampatl

    ×