Making a compelling mobile (iPhone or Android) app!
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Making a compelling mobile (iPhone or Android) app!

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Have you ever wondered how to create an great mobile (iPhone or Android) app? Wonder no longer, read this and answer your questions.

Have you ever wondered how to create an great mobile (iPhone or Android) app? Wonder no longer, read this and answer your questions.

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Making a compelling mobile (iPhone or Android) app! Making a compelling mobile (iPhone or Android) app! Presentation Transcript

  • Making a Compelling Mobile app Brian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl Date August 21st, 2010
  • Rule #1 - Make Useful Apps (@briancauble) #mobilepcampatl
  • Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. (@briancauble) #mobilepcampatl View slide
  • Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. (@briancauble) #mobilepcampatl View slide
  • Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs (@briancauble) #mobilepcampatl
  • Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs (@briancauble) #mobilepcampatl
  • Rule #1 - Make Useful Apps ✤ Novelty apps have low repeat use. ✤ Good feature decisions based on user wants/needs ✤ Retained Users = Repeat customers + Increased sales/revenue (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ Why (create an app?) (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ Why (create an app?) ✤ Related product ✤ Info on the go ✤ Create a new market (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ What (devices)? (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android ✤ Blackberry (@briancauble) #mobilepcampatl
  • Rule #2 - Consider Your Platform ✤ What (devices)? ✤ iPhone ✤ Android ✤ Blackberry ✤ Windows Mobile (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Native app (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design ✤ More expensive (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Native app ✤ Uses mobile features ✤ Superior usability/design ✤ More expensive ✤ Database integration (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Mobile-optimized website (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design ✤ More affordable (@briancauble) #mobilepcampatl
  • Rule #2 Consider Your Platform ✤ Mobile-optimized website ✤ No mobile features ✤ good, not great UX/design ✤ More affordable ✤ Reformatting web site (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ What do users see? (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ What do users see? (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ What do users see? ✤ Mobile experience is important ✤ Hire the best you can afford (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ 1st app (no designer) (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ later app (graphic designer) (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ recent app (mobile designer) (@briancauble) #mobilepcampatl
  • Rule #3 - Hire Great Designers ✤ recent app (mobile designer) (@briancauble) #mobilepcampatl
  • Rule #4 - Marketing Matters (@briancauble) #mobilepcampatl
  • Rule #4 - Marketing Matters ✤ “build it and they will come” (@briancauble) #mobilepcampatl
  • Rule #4 - Marketing Matters ✤ “build it and they will come” (@briancauble) #mobilepcampatl
  • Rule #4 - Marketing Matters ✤ “build it and they will come” ✤ Ad campaigns matter ✤ Traditional ✤ New media (@briancauble) #mobilepcampatl
  • Rule #5 - Niches are Good (@briancauble) #mobilepcampatl
  • Rule #5 - Niches are Good ✤ Niches = less competition (@briancauble) #mobilepcampatl
  • Rule #5 - Niches are Good ✤ Niches = less competition (@briancauble) #mobilepcampatl
  • Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing (@briancauble) #mobilepcampatl
  • Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing (@briancauble) #mobilepcampatl
  • Rule #5 - Niches are Good ✤ Niches = less competition ✤ Simplifies marketing ✤ Don’t be everything to everyone (@briancauble) #mobilepcampatl
  • Rule #6 - Follow Your Plan (@briancauble) #mobilepcampatl
  • Rule #6 - Follow Your Plan ✤ Minimum Viable Product (@briancauble) #mobilepcampatl
  • Rule #6 - Follow Your Plan ✤ Minimum Viable Product (@briancauble) #mobilepcampatl
  • Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep (@briancauble) #mobilepcampatl
  • Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep (@briancauble) #mobilepcampatl
  • Rule #6 - Follow Your Plan ✤ Minimum Viable Product ✤ Scope creep ✤ New features in later versions (@briancauble) #mobilepcampatl
  • Questions ✤ Brian@appsolutegenius.com (@briancauble) #mobilepcampatl