Catalog apps sound like a simple idea, but they are swiftly altering the way customers engage with brands. In this presentation by Brian Cauble and MJ Schindler of Appsolute Genius, you'll find out what this means for you and your clients and what you need to know to implement these new ideas in your marketing and advertising agency. "Ad-agencies themselves might find themselves being disrupted — for the very idea of brand advertising will change." -- Om Malik of Gigaom.com on the death of physical media and the growth of electronic apps Your 3 Major Take-Aways: 1. Why these apps provide real ROI for your clients 2. How these apps create immersive, enriched brand experiences 3. What is possible for you to do TODAY for your clients in this arena --This was originally presented on Tuesday, May 29th, 2012 --

1. Paper is (almost) dead
Long live the app!
How catalog apps can lower costs and
enrich brand experiences.

2. Why is paper
dead?

3. Why is paper
dead?

4. Why is paper
dead?

5. Why is paper
dead?
•Paper is Static!

6. Why is paper
dead?

7. Why is paper
dead?
•Limited personalization

8. Why is paper
dead?
•Limited personalization

9. Why is paper
dead?
•Limited personalization
•Limited customer feedback

10. Why is paper
dead?
•Limited personalization
•Limited customer feedback

11. Why is paper
dead?
•Limited personalization
•Limited customer feedback
•Lack of flexibility

12. Why is paper
dead?

13. Why is paper
dead?

14. Why is paper
dead?

15. Why is paper
dead?

16. Why is paper
dead?
•$ Cost $

17. Why is paper
dead?

18. Why is paper
dead?
•Production & labor costs -
$125 to $150 per page

19. Why is paper
dead?
•Production & labor costs -
$125 to $150 per page

20. Why is paper
dead?
•Production & labor costs -
$125 to $150 per page
•Printing costs - $7 to $12 per
catalog - and up

21. Why is paper
dead?
•Production & labor costs -
$125 to $150 per page
•Printing costs - $7 to $12 per
catalog - and up

22. Why is paper
dead?
•Production & labor costs -
$125 to $150 per page
•Printing costs - $7 to $12 per
catalog - and up
•High distribution costs

23. Why is paper
dead?

24. Why is paper
dead?

25. Why is paper
dead?

26. Why is paper
dead?

27. Why is paper
dead?
•Customer complaints

28. Why is paper
dead?

29. Why is paper
dead?
•Irrelevance

30. Why is paper
dead?
•Irrelevance

31. Why is paper
dead?
•Irrelevance
•Delayed response

32. Why is paper
dead?
•Irrelevance
•Delayed response

33. Why is paper
dead?
•Irrelevance
•Delayed response
•Waste and clutter

34. Why is paper
dead?

35. Why is paper
dead?

36. Why is paper
dead?
•Not up-to-date

37. Why is paper
dead?
•Not up-to-date

38. Why is paper
dead?
•Not up-to-date
•Not interactive

39. Why is paper
dead?
•Not up-to-date
•Not interactive

40. Why is paper
dead?
•Not up-to-date
•Not interactive
•Surprisingly, not portable!

41. Why choose
apps?

42. Why choose
apps?

43. Why choose
apps?
•Better ROI

44. Why choose
apps?
•Better ROI

45. Why choose
apps?
•Better ROI
•Flexibility

46. Why choose
apps?
•Better ROI
•Flexibility

47. Why choose
apps?
•Better ROI
•Flexibility
•Customer knowledge

48. Why choose
apps?

49. Why choose
apps?
•Convenience

50. Why choose
apps?
•Convenience

51. Why choose
apps?
•Convenience
•Richer experience

52. Why choose
apps?
•Convenience
•Richer experience

53. Why choose
apps?
•Convenience
•Richer experience
•Shareability

54. The numbers of Mobile!

57. Mobile Matters

58. Mobile Matters
• Smartphones outsold PCs for the first time in 3rd
quarter of 2011 (100.9 million smartphones vs. 92
million PCs)

59. Mobile Matters
• Smartphones outsold PCs for the first time in 3rd
quarter of 2011 (100.9 million smartphones vs. 92
million PCs)
• Multi-channel consumers spend 82% more per
transaction

60. Mobile Matters
• Smartphones outsold PCs for the first time in 3rd
quarter of 2011 (100.9 million smartphones vs. 92
million PCs)
• Multi-channel consumers spend 82% more per
transaction
• 74% of smartphone shoppers made a purchase as
a result of using their smartphone

61. Choice &
Flexibility

62. Choice &
Flexibility
Give customers a choice
between digital delivery and
physical delivery

63. Cataloguing Catalogs

64. Cataloguing Catalogs
•B2B

65. Cataloguing Catalogs
•B2B
• Retail Showcase

66. Cataloguing Catalogs
•B2B
• Retail Showcase
• Catalog Aggregators

67. Cataloguing Catalogs
•B2B
• Retail Showcase
• Catalog Aggregators
• Immersive Experience

68. B2B
Altec
Conference Tool

69. B2B
En-Fold
Fabric Roof
One-on-One Sales

70. B2B
JOOR Orders
Order & Inventory
Management

71. Retail Showcase
IKEA

72. Retail Showcase
American Girl

73. Retail Showcase
Zappos

74. Catalog Aggregators

75. Immersive Experience
Apps
Victoria’s Secret

76. Immersive Experience
Apps
The Home Depot’s
Style Guide

77. Trends
And How to Implement Them

78. Etail is Everywhere

79. Etail is Everywhere
•Consumers
carry their
DEVICES with
them
everywhere -
NOT their
PAPER catalogs.

80. MEtail

81. MEtail
• Offer truly customized
experiences

82. MEtail
• Offer truly customized
experiences
• Enable brands to learn

83. MEtail
• Offer truly customized
experiences
• Enable brands to learn
• Share in a way catalogs
can’t

84. Cash in on Curation

85. Cash in on Curation
• Curate collections of your
products

86. Cash in on Curation
• Curate collections of your
products
• Share their curations with
friends and followers

87. Cash in on Curation
• Curate collections of your
products
• Share their curations with
friends and followers
• Reward sharing with
coupons, badges, deals,
and status

88. Crowd Service

89. Crowd Service
• Tap into public or
volunteered
information about your
brand

90. Crowd Service
• Tap into public or
volunteered
information about your
brand
• Connect consumers
with other consumers

91. Easy Commerce

92. Easy Commerce
• Perfect Fit

93. Easy Commerce
• Perfect Fit
• Instant Gratification

94. Easy Commerce
• Perfect Fit
• Instant Gratification
• Give me the Money

95. Online & Offline
Go Out for a Drink, Shack Up, and Make Babies

96. Online & Offline
Go Out for a Drink, Shack Up, and Make Babies
• Expect the offline to
be accessible online

97. Online & Offline
Go Out for a Drink, Shack Up, and Make Babies
• Expect the offline to
be accessible online
• Don’t just match the
offline experience

98. Online & Offline
Go Out for a Drink, Shack Up, and Make Babies
• Expect the offline to
be accessible online
• Don’t just match the
offline experience
• Improve on offline in
irreplicable ways

99. Total Transparency

100. Total Transparency
•Use immersive
apps to share
information on
manufacturing,
pricing, reviews,
popularity, and
even personal
relevance

101. Etail-tainment

102. Etail-tainment
•Apps can allow
consumers to
collaborate,
compete and
turn shopping
into a (virtual)
game

103. The F-Factor

104. The F-Factor
• Apps provide
Discovery

105. The F-Factor
• Apps provide
Discovery
• Apps encourage
Ratings & Reviews

106. The F-Factor
• Apps provide
Discovery
• Apps encourage
Ratings & Reviews
• Apps enable
immediate Feedback

107. The F-Factor
• Apps provide
Discovery
• Apps encourage
Ratings & Reviews
• Apps enable
immediate Feedback
• Apps contribute to
Togetherness

108. Pricing Pandemonium

109. Pricing Pandemonium
•Group Buying

110. Pricing Pandemonium
•Group Buying
•Member Sales

111. Pricing Pandemonium
•Group Buying
•Member Sales
•Flash Sales

112. Pricing Pandemonium
•Group Buying
•Member Sales
•Flash Sales
•Local Discounts

113. Pricing Pandemonium
•Group Buying
•Member Sales
•Flash Sales
•Local Discounts
•Dynamic Pricing