Paper is (Almost) Dead - Long Live the App!

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Catalog apps sound like a simple idea, but they are swiftly altering the way customers engage with brands. In this presentation by Brian Cauble and MJ Schindler of Appsolute Genius, you'll find out what this means for you and your clients and what you need to know to implement these new ideas in your marketing and advertising agency.

"Ad-agencies themselves might find themselves being disrupted — for the very idea of brand advertising will change." -- Om Malik of Gigaom.com on the death of physical media and the growth of electronic apps

Your 3 Major Take-Aways:
1. Why these apps provide real ROI for your clients
2. How these apps create immersive, enriched brand experiences
3. What is possible for you to do TODAY for your clients in this arena

--This was originally presented on Tuesday, May 29th, 2012 --

Published in: Technology, Business
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  • Paper is (Almost) Dead - Long Live the App!

    1. 1. Paper is (almost) dead Long live the app!How catalog apps can lower costs and enrich brand experiences.
    2. 2. Why is paper dead?
    3. 3. Why is paper dead?
    4. 4. Why is paper dead?
    5. 5. Why is paper dead?•Paper is Static!
    6. 6. Why is paper dead?
    7. 7. Why is paper dead?•Limited personalization
    8. 8. Why is paper dead?•Limited personalization
    9. 9. Why is paper dead?•Limited personalization•Limited customer feedback
    10. 10. Why is paper dead?•Limited personalization•Limited customer feedback
    11. 11. Why is paper dead?•Limited personalization•Limited customer feedback•Lack of flexibility
    12. 12. Why is paper dead?
    13. 13. Why is paper dead?
    14. 14. Why is paper dead?
    15. 15. Why is paper dead?
    16. 16. Why is paper dead?•$ Cost $
    17. 17. Why is paper dead?
    18. 18. Why is paper dead?•Production & labor costs -$125 to $150 per page
    19. 19. Why is paper dead?•Production & labor costs -$125 to $150 per page
    20. 20. Why is paper dead?•Production & labor costs -$125 to $150 per page•Printing costs - $7 to $12 percatalog - and up
    21. 21. Why is paper dead?•Production & labor costs -$125 to $150 per page•Printing costs - $7 to $12 percatalog - and up
    22. 22. Why is paper dead?•Production & labor costs -$125 to $150 per page•Printing costs - $7 to $12 percatalog - and up•High distribution costs
    23. 23. Why is paper dead?
    24. 24. Why is paper dead?
    25. 25. Why is paper dead?
    26. 26. Why is paper dead?
    27. 27. Why is paper dead?•Customer complaints
    28. 28. Why is paper dead?
    29. 29. Why is paper dead?•Irrelevance
    30. 30. Why is paper dead?•Irrelevance
    31. 31. Why is paper dead?•Irrelevance•Delayed response
    32. 32. Why is paper dead?•Irrelevance•Delayed response
    33. 33. Why is paper dead?•Irrelevance•Delayed response•Waste and clutter
    34. 34. Why is paper dead?
    35. 35. Why is paper dead?
    36. 36. Why is paper dead?•Not up-to-date
    37. 37. Why is paper dead?•Not up-to-date
    38. 38. Why is paper dead?•Not up-to-date•Not interactive
    39. 39. Why is paper dead?•Not up-to-date•Not interactive
    40. 40. Why is paper dead?•Not up-to-date•Not interactive•Surprisingly, not portable!
    41. 41. Why choose apps?
    42. 42. Why choose apps?
    43. 43. Why choose apps?•Better ROI
    44. 44. Why choose apps?•Better ROI
    45. 45. Why choose apps?•Better ROI•Flexibility
    46. 46. Why choose apps?•Better ROI•Flexibility
    47. 47. Why choose apps?•Better ROI•Flexibility•Customer knowledge
    48. 48. Why choose apps?
    49. 49. Why choose apps?•Convenience
    50. 50. Why choose apps?•Convenience
    51. 51. Why choose apps?•Convenience•Richer experience
    52. 52. Why choose apps?•Convenience•Richer experience
    53. 53. Why choose apps?•Convenience•Richer experience•Shareability
    54. 54. The numbers of Mobile!
    55. 55. Mobile Matters
    56. 56. Mobile Matters• Smartphones outsold PCs for the first time in 3rd quarter of 2011 (100.9 million smartphones vs. 92 million PCs)
    57. 57. Mobile Matters• Smartphones outsold PCs for the first time in 3rd quarter of 2011 (100.9 million smartphones vs. 92 million PCs)• Multi-channel consumers spend 82% more per transaction
    58. 58. Mobile Matters• Smartphones outsold PCs for the first time in 3rd quarter of 2011 (100.9 million smartphones vs. 92 million PCs)• Multi-channel consumers spend 82% more per transaction• 74% of smartphone shoppers made a purchase as a result of using their smartphone
    59. 59. Choice &Flexibility
    60. 60. Choice & Flexibility Give customers a choicebetween digital delivery and physical delivery
    61. 61. Cataloguing Catalogs
    62. 62. Cataloguing Catalogs•B2B
    63. 63. Cataloguing Catalogs•B2B• Retail Showcase
    64. 64. Cataloguing Catalogs•B2B• Retail Showcase• Catalog Aggregators
    65. 65. Cataloguing Catalogs•B2B• Retail Showcase• Catalog Aggregators• Immersive Experience
    66. 66. B2B AltecConference Tool
    67. 67. B2BEn-FoldFabric RoofOne-on-One Sales
    68. 68. B2BJOOR OrdersOrder & InventoryManagement
    69. 69. Retail ShowcaseIKEA
    70. 70. Retail ShowcaseAmerican Girl
    71. 71. Retail ShowcaseZappos
    72. 72. Catalog Aggregators
    73. 73. Immersive Experience AppsVictoria’s Secret
    74. 74. Immersive Experience AppsThe Home Depot’sStyle Guide
    75. 75. TrendsAnd How to Implement Them
    76. 76. Etail is Everywhere
    77. 77. Etail is Everywhere•Consumers carry their DEVICES with them everywhere - NOT their PAPER catalogs.
    78. 78. MEtail
    79. 79. MEtail• Offer truly customized experiences
    80. 80. MEtail• Offer truly customized experiences• Enable brands to learn
    81. 81. MEtail• Offer truly customized experiences• Enable brands to learn• Share in a way catalogs can’t
    82. 82. Cash in on Curation
    83. 83. Cash in on Curation• Curate collections of your products
    84. 84. Cash in on Curation• Curate collections of your products• Share their curations with friends and followers
    85. 85. Cash in on Curation• Curate collections of your products• Share their curations with friends and followers• Reward sharing with coupons, badges, deals, and status
    86. 86. Crowd Service
    87. 87. Crowd Service• Tap into public or volunteered information about your brand
    88. 88. Crowd Service• Tap into public or volunteered information about your brand• Connect consumers with other consumers
    89. 89. Easy Commerce
    90. 90. Easy Commerce• Perfect Fit
    91. 91. Easy Commerce• Perfect Fit• Instant Gratification
    92. 92. Easy Commerce• Perfect Fit• Instant Gratification• Give me the Money
    93. 93. Online & OfflineGo Out for a Drink, Shack Up, and Make Babies
    94. 94. Online & Offline Go Out for a Drink, Shack Up, and Make Babies• Expect the offline to be accessible online
    95. 95. Online & Offline Go Out for a Drink, Shack Up, and Make Babies• Expect the offline to be accessible online• Don’t just match the offline experience
    96. 96. Online & Offline Go Out for a Drink, Shack Up, and Make Babies• Expect the offline to be accessible online• Don’t just match the offline experience• Improve on offline in irreplicable ways
    97. 97. Total Transparency
    98. 98. Total Transparency•Use immersive apps to share information on manufacturing, pricing, reviews, popularity, and even personal relevance
    99. 99. Etail-tainment
    100. 100. Etail-tainment•Apps can allow consumers to collaborate, compete and turn shopping into a (virtual) game
    101. 101. The F-Factor
    102. 102. The F-Factor• Apps provide Discovery
    103. 103. The F-Factor• Apps provide Discovery• Apps encourage Ratings & Reviews
    104. 104. The F-Factor• Apps provide Discovery• Apps encourage Ratings & Reviews• Apps enable immediate Feedback
    105. 105. The F-Factor• Apps provide Discovery• Apps encourage Ratings & Reviews• Apps enable immediate Feedback• Apps contribute to Togetherness
    106. 106. Pricing Pandemonium
    107. 107. Pricing Pandemonium•Group Buying
    108. 108. Pricing Pandemonium•Group Buying•Member Sales
    109. 109. Pricing Pandemonium•Group Buying•Member Sales•Flash Sales
    110. 110. Pricing Pandemonium•Group Buying•Member Sales•Flash Sales•Local Discounts
    111. 111. Pricing Pandemonium•Group Buying•Member Sales•Flash Sales•Local Discounts•Dynamic Pricing

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