Mobile in mobile apps

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Mobile in mobile apps

  1. 1. Money in Mobile Brian Cauble Thursday, September 23, 2010
  2. 2. Charge • iPhone - $.99 - $999.99 • Android - whatever • 30% • Build it & they will come? @briancauble Thursday, September 23, 2010
  3. 3. Advertising • Pay per click (PPC) • Pay per impression (PPM) • Generally free • Ad providers @briancauble Thursday, September 23, 2010
  4. 4. Sell Ads • No sharing!!! • Infrastructure required • Best for experienced @briancauble Thursday, September 23, 2010
  5. 5. Give a Taste • Free (Lite) app * • Leave them wanting more • Fully functional (iPhone) • Trial period (Android) * http://blog.flurry.com/bid/19375/iPhone-App-Store-Marketing-Give-it-Away-to-Get-Paid @briancauble Thursday, September 23, 2010
  6. 6. In-App Purchase • Sell upgrades (iPhone) • Ringtones, game packs @briancauble Thursday, September 23, 2010
  7. 7. Sell Web Apps • Subscription services • Weight watchers, Remember the milk, etc • Mobile required? • No fees!!! @briancauble Thursday, September 23, 2010
  8. 8. Give It Away • Sell other products! • Amazon, Target, etc. • Create awareness • Good Advertising ROI @briancauble Thursday, September 23, 2010
  9. 9. Brian Cauble @briancauble www.linkedin.com/in/briancauble www.appsolutegenius.com Thursday, September 23, 2010

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