What’s a tweet
&
why do I care?
Brian Cauble
Social Media?
• Twitter?
• Facebook?
• Blogs?
• LinkedIn?
@briancauble@briancauble
It’s a Tool
@briancauble@briancauble
Relationship Tool
@briancauble@briancauble
Relationship Tool
“It’s not what you know, it’s who you know”
- Some guy that was wrong
@briancauble@briancauble
Relationship Tool
NOT EXACTLY!!!
@briancauble@briancauble
Relationship Tool
“It’s not who you know, it’s who knows you”
- Some guy that was right
@briancauble@briancauble
Relationship Tool
• What?
• Create & maintain relationships w/:
• Customers
• Business Partners
• Sources of Referrals
• W...
Thought-leadership Tool
@briancauble@briancauble
Thought-leadership Tool
• What?
• Share ideas & expertise
• Shape your industry
• Why?
• Companies will look to you for in...
Change-agent Tool
@briancauble@briancauble
Change-agent Tool
• http://pumpkinthedog.wordpress.com
@briancauble@briancauble
Change-agent Tool
• What?
• Organize groups, charities, events
• Organize people to support a cause
• Why?
• It’s the righ...
Principles to Follow
Interesting
@briancauble@briancauble
Principles to Follow
Engaged
@briancauble@briancauble
Principles to Follow
Authentic
@briancauble@briancauble
Principles to Follow
Helpful
@briancauble@briancauble
Principles to Follow
Humble
@briancauble@briancauble
Principles to Follow
Passionate
@briancauble@briancauble
The Process
Phase I - Build your network
@briancauble@briancauble
The Process
Phase 2 - Meet new people
@briancauble@briancauble
The Process
Phase 3 - Learn to share
@briancauble@briancauble
The Process
Phase 4 - Be a change agent
@briancauble@briancauble
Brian Cauble
@briancauble
www.linkedin.com/in/briancauble
www.appsolutegenius.com
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How Social Media Can Change Your Life or Business

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If you've ever wondered why you should use social media, read this to understand why and how.

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How Social Media Can Change Your Life or Business

  1. 1. What’s a tweet & why do I care? Brian Cauble
  2. 2. Social Media? • Twitter? • Facebook? • Blogs? • LinkedIn? @briancauble@briancauble
  3. 3. It’s a Tool @briancauble@briancauble
  4. 4. Relationship Tool @briancauble@briancauble
  5. 5. Relationship Tool “It’s not what you know, it’s who you know” - Some guy that was wrong @briancauble@briancauble
  6. 6. Relationship Tool NOT EXACTLY!!! @briancauble@briancauble
  7. 7. Relationship Tool “It’s not who you know, it’s who knows you” - Some guy that was right @briancauble@briancauble
  8. 8. Relationship Tool • What? • Create & maintain relationships w/: • Customers • Business Partners • Sources of Referrals • Why? • People do business w/ those they like & trust • How? @briancauble@briancauble
  9. 9. Thought-leadership Tool @briancauble@briancauble
  10. 10. Thought-leadership Tool • What? • Share ideas & expertise • Shape your industry • Why? • Companies will look to you for insight & vision • How? • Blogs & Twitter @briancauble@briancauble
  11. 11. Change-agent Tool @briancauble@briancauble
  12. 12. Change-agent Tool • http://pumpkinthedog.wordpress.com @briancauble@briancauble
  13. 13. Change-agent Tool • What? • Organize groups, charities, events • Organize people to support a cause • Why? • It’s the right thing to do & yes, it will help you in business. • How? • Blogs,Twitter, Facebook, LinkedIn (groups) @briancauble@briancauble
  14. 14. Principles to Follow Interesting @briancauble@briancauble
  15. 15. Principles to Follow Engaged @briancauble@briancauble
  16. 16. Principles to Follow Authentic @briancauble@briancauble
  17. 17. Principles to Follow Helpful @briancauble@briancauble
  18. 18. Principles to Follow Humble @briancauble@briancauble
  19. 19. Principles to Follow Passionate @briancauble@briancauble
  20. 20. The Process Phase I - Build your network @briancauble@briancauble
  21. 21. The Process Phase 2 - Meet new people @briancauble@briancauble
  22. 22. The Process Phase 3 - Learn to share @briancauble@briancauble
  23. 23. The Process Phase 4 - Be a change agent @briancauble@briancauble
  24. 24. Brian Cauble @briancauble www.linkedin.com/in/briancauble www.appsolutegenius.com

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