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The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
The Connected TV Game Train is Leaving the Station
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The Connected TV Game Train is Leaving the Station

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Presentation given by appside CEO, Jonathan Yaari, about the future of SmartTVs and gesture control gaming. …

Presentation given by appside CEO, Jonathan Yaari, about the future of SmartTVs and gesture control gaming.

Appside is the world’s first marketplace for gesture-controlled apps and games. We provide consumer electronics hardware manufacturers a private-labeled, marketplace-as-a-service that features an intuitive and fun motion controlled Ux and an exciting games and apps catalog, all on an advanced appstore platform. Pre-installed on gesture-controlled devices such as SmartTVs and set-top boxes, we let developers monetize their content across the different gesture-controlled devices. Our SaaS based marketplace is both gesture technology and device agnostic and powers ASUS’s Xtion store. appside is backed by Kima Ventures, a prominent European seed fund, Wekix, a technology and new-media start-up accelerator, as well as high-profile Israeli, US and European private investors.
For more information, check http://www.app-side.com

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Transcript

  • 1. Casual Connect Europe Feb 2012
  • 2. The Digital Household Playing-field DISTRIBUTION CONTENT OS HARDWARE2 © 2012 appside, all rights reserved
  • 3. Revolution by Evolution… © 2012 appside, all rights reserved
  • 4. Microsoft Kinect set a Guinness record The Fastest Selling CE device ! © 2012 appside, all rights reserved
  • 5. The Home Entertainment Opportunity Today 2014 Home Entertainment Gesture Gesture Control Control Home Entertainment Gesture-controlled Ux and apps, are going to be a major differentiating factor, in the evolution of the digital household entertainment market5 © 2012 appside, all rights reserved
  • 6. Gesture-Control is going Mass Market Xbox, Windows 8 Apple TV -> gesture-controlled Gesture-control in 1st gen. ultrabooks Gesture-controlled SmartTV launch in H2 Gesture-controlled SmartTV launch in Nov 2011 End-users trial Xtion launch in Feb 2012 Next Gen STBs SmartTVs Low Cost Sensors All in One 6 © 2012 appside, all rights reserved
  • 7. Market Opportunity  From $144B on "digital living room" devices in 2010 to $226B by 2015 (BCG)  155M SmartTVs in 2015 (NPD)  From 27%->54% of shipments  300M motion- controlled gaming devices in 2015 (IDC)  Kinect success and installed base – 18M – is only the beginning  2012 will be the roll-out year of the additional players7 © 2012 appside, all rights reserved
  • 8. appside at a glance World’s 1st marketplace for gesture-controlled entertainment  An OpenNI founding member and outlet for the OpenNI developer community Private-label service for CE hardware manufacturers and service providers; Pre-installed, on-device appstore Ecosystem-in-a-box: Ux, game and app catalog, developer community , store management, appstore business platform etc. the gesture-controlled entertainment marketplace-of-choice8 © 2012 appside, all rights reserved
  • 9. Publishers and developersDevelopers partner with us © 2012 appside, all rights reserved
  • 10. Our First Distribution Partner -- 10 © 2012 appside, all rights reserved
  • 11. 11 © 2012 appside, all rights reserved
  • 12. © 2012 appside, all rights reserved
  • 13. Our Feb. 2012 Launch Asus Xtion world-wide roll-out  China, US, EU and Asia Pre-installed, appside powered marketplace  games, apps; sports, action, casual, music, art Jointly building the developer eco-system  Via a dev. community (MSA - Motion Sensing Alliance), Regional Developer Days etc.13 © 2012 appside, all rights reserved
  • 14. Our Business Model  Direct-to-consumer sales  Per-download, per-play, session, packages, subscriptions, micro- transactions  Revenue share with developers and distribution partners  Users expected to spend an average of ~$30 year on games and apps14 © 2012 appside, all rights reserved
  • 15. Beyond the Ux -- Gesture-control Potential –Examples  Understanding the player in a totally different level • His whereabouts, his tone, his face, his dressing, his behavior etc.  Providing the machine “senses” and enabling a new kind of machine learning capabilities  More use of the actual playing environment  Living room, furniture, real objects in our world15 © 2012 appside, all rights reserved
  • 16. Gesture-control Game Design –Lessons Learnt, Basic Guidelines Gesture is a new Plan ahead Use real life gestures language No control standards have  What’s fun while playing  Every movement that does emerged yet with a joystick isn’t always not directly mimic a real Humanize, simplify, fun with your body life one, means teaching predict player behavior  Focus on the fun gesture the player a new set of enables: empower the skills… player -- faster, stronger Compensate for no Be aware of Gesture Experiment physical feedback Limitations  Your assumptions of what will work when designing  “Multitasking” is very hard controls and levels for Visual and sound (e.g., walking, looking gesture, will sometimes be around and shooting in wrong…  feedback need to be clear parallel) and “exaggerated”  Actions need to be  What you think should be automated easy/fun, turns out to be © 2012 appside, all rights reserved hard for players
  • 17. Summary SmartTVs are going mass market. So is the gesture-controlled living room  a reality already in 2012 Market potential is significant  A unique opportunity to become an early leader in an untapped market Port/adapt your games to gesture-control  Developing/porting to gesture-control is easy but requires planning ahead, using lessons learnt and basic guidelines To ensure a successful game which is both compelling and fun, we offer  Toolbox - Use cases, Success stories, technical/UI/Ux guidelines, best practices etc.  Porting partners - experienced studios who can port your games and you can leverage their own experience, knowledge etc. Partner with us ! © 2012 appside, all rights reserved
  • 18. Thank You !Jonathan Yaari, founder and CEO jonathan@app-side.com www.app-side.com

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