Casual Connect Europe        Feb 2012
The Digital Household Playing-field                                      DISTRIBUTION           CONTENT           OS      ...
Revolution by Evolution…              © 2012 appside, all rights reserved
Microsoft Kinect set a Guinness record    The Fastest Selling CE device !            © 2012 appside, all rights reserved
The Home Entertainment Opportunity              Today                                                              2014   ...
Gesture-Control is going Mass Market                     Xbox, Windows 8                     Apple TV -> gesture-controlle...
Market Opportunity     From $144B on "digital living      room" devices in 2010 to      $226B by 2015 (BCG)     155M Sma...
appside at a glance World’s 1st marketplace for gesture-controlled entertainment    An OpenNI founding member and outlet...
Publishers and developersDevelopers   partner with us                © 2012 appside, all rights reserved
Our First Distribution Partner --  10           © 2012 appside, all rights reserved
11   © 2012 appside, all rights reserved
© 2012 appside, all rights reserved
Our Feb. 2012 Launch Asus Xtion world-wide roll-out      China, US, EU and Asia Pre-installed, appside powered marketpl...
Our Business Model                 Direct-to-consumer sales                    Per-download, per-play, session,         ...
Beyond the Ux -- Gesture-control Potential –Examples      Understanding the player in a totally different level        • ...
Gesture-control Game Design –Lessons Learnt, Basic Guidelines   Gesture is a new                  Plan ahead              ...
Summary SmartTVs are going mass market. So is the gesture-controlled living room     a reality already in 2012 Market p...
Thank You !Jonathan Yaari, founder and CEO      jonathan@app-side.com         www.app-side.com
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The Connected TV Game Train is Leaving the Station

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Presentation given by appside CEO, Jonathan Yaari, about the future of SmartTVs and gesture control gaming.

Appside is the world’s first marketplace for gesture-controlled apps and games. We provide consumer electronics hardware manufacturers a private-labeled, marketplace-as-a-service that features an intuitive and fun motion controlled Ux and an exciting games and apps catalog, all on an advanced appstore platform. Pre-installed on gesture-controlled devices such as SmartTVs and set-top boxes, we let developers monetize their content across the different gesture-controlled devices. Our SaaS based marketplace is both gesture technology and device agnostic and powers ASUS’s Xtion store. appside is backed by Kima Ventures, a prominent European seed fund, Wekix, a technology and new-media start-up accelerator, as well as high-profile Israeli, US and European private investors.
For more information, check http://www.app-side.com

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The Connected TV Game Train is Leaving the Station

  1. 1. Casual Connect Europe Feb 2012
  2. 2. The Digital Household Playing-field DISTRIBUTION CONTENT OS HARDWARE2 © 2012 appside, all rights reserved
  3. 3. Revolution by Evolution… © 2012 appside, all rights reserved
  4. 4. Microsoft Kinect set a Guinness record The Fastest Selling CE device ! © 2012 appside, all rights reserved
  5. 5. The Home Entertainment Opportunity Today 2014 Home Entertainment Gesture Gesture Control Control Home Entertainment Gesture-controlled Ux and apps, are going to be a major differentiating factor, in the evolution of the digital household entertainment market5 © 2012 appside, all rights reserved
  6. 6. Gesture-Control is going Mass Market Xbox, Windows 8 Apple TV -> gesture-controlled Gesture-control in 1st gen. ultrabooks Gesture-controlled SmartTV launch in H2 Gesture-controlled SmartTV launch in Nov 2011 End-users trial Xtion launch in Feb 2012 Next Gen STBs SmartTVs Low Cost Sensors All in One 6 © 2012 appside, all rights reserved
  7. 7. Market Opportunity  From $144B on "digital living room" devices in 2010 to $226B by 2015 (BCG)  155M SmartTVs in 2015 (NPD)  From 27%->54% of shipments  300M motion- controlled gaming devices in 2015 (IDC)  Kinect success and installed base – 18M – is only the beginning  2012 will be the roll-out year of the additional players7 © 2012 appside, all rights reserved
  8. 8. appside at a glance World’s 1st marketplace for gesture-controlled entertainment  An OpenNI founding member and outlet for the OpenNI developer community Private-label service for CE hardware manufacturers and service providers; Pre-installed, on-device appstore Ecosystem-in-a-box: Ux, game and app catalog, developer community , store management, appstore business platform etc. the gesture-controlled entertainment marketplace-of-choice8 © 2012 appside, all rights reserved
  9. 9. Publishers and developersDevelopers partner with us © 2012 appside, all rights reserved
  10. 10. Our First Distribution Partner -- 10 © 2012 appside, all rights reserved
  11. 11. 11 © 2012 appside, all rights reserved
  12. 12. © 2012 appside, all rights reserved
  13. 13. Our Feb. 2012 Launch Asus Xtion world-wide roll-out  China, US, EU and Asia Pre-installed, appside powered marketplace  games, apps; sports, action, casual, music, art Jointly building the developer eco-system  Via a dev. community (MSA - Motion Sensing Alliance), Regional Developer Days etc.13 © 2012 appside, all rights reserved
  14. 14. Our Business Model  Direct-to-consumer sales  Per-download, per-play, session, packages, subscriptions, micro- transactions  Revenue share with developers and distribution partners  Users expected to spend an average of ~$30 year on games and apps14 © 2012 appside, all rights reserved
  15. 15. Beyond the Ux -- Gesture-control Potential –Examples  Understanding the player in a totally different level • His whereabouts, his tone, his face, his dressing, his behavior etc.  Providing the machine “senses” and enabling a new kind of machine learning capabilities  More use of the actual playing environment  Living room, furniture, real objects in our world15 © 2012 appside, all rights reserved
  16. 16. Gesture-control Game Design –Lessons Learnt, Basic Guidelines Gesture is a new Plan ahead Use real life gestures language No control standards have  What’s fun while playing  Every movement that does emerged yet with a joystick isn’t always not directly mimic a real Humanize, simplify, fun with your body life one, means teaching predict player behavior  Focus on the fun gesture the player a new set of enables: empower the skills… player -- faster, stronger Compensate for no Be aware of Gesture Experiment physical feedback Limitations  Your assumptions of what will work when designing  “Multitasking” is very hard controls and levels for Visual and sound (e.g., walking, looking gesture, will sometimes be around and shooting in wrong…  feedback need to be clear parallel) and “exaggerated”  Actions need to be  What you think should be automated easy/fun, turns out to be © 2012 appside, all rights reserved hard for players
  17. 17. Summary SmartTVs are going mass market. So is the gesture-controlled living room  a reality already in 2012 Market potential is significant  A unique opportunity to become an early leader in an untapped market Port/adapt your games to gesture-control  Developing/porting to gesture-control is easy but requires planning ahead, using lessons learnt and basic guidelines To ensure a successful game which is both compelling and fun, we offer  Toolbox - Use cases, Success stories, technical/UI/Ux guidelines, best practices etc.  Porting partners - experienced studios who can port your games and you can leverage their own experience, knowledge etc. Partner with us ! © 2012 appside, all rights reserved
  18. 18. Thank You !Jonathan Yaari, founder and CEO jonathan@app-side.com www.app-side.com

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