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Still wondering what types of websites need the Krux Apps platform? Review this overview to find out how you can save time managing the chaos, drive more traffic to your site, maximize ad revenue, and …

Still wondering what types of websites need the Krux Apps platform? Review this overview to find out how you can save time managing the chaos, drive more traffic to your site, maximize ad revenue, and measure success.
* Audience App: Understand loyalty, social activity, and demographics to deepen engagement
* Social App: Identify influencers and increase traffic with a data-safe social sharing widget
* Advertise App: Turn fly-by visitors into loyal users with simple, turnkey retargeting
* Site Speed: Understand what drives page performance and how to improve it
* SuperTag: Optimize page load time and reduce workload with smarter tag serving - async, lazy loading, and more
* Data Sentry: Monitor who's skimming site data and its load-time and privacy impact


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  • 1. Krux AppsUnderstand your audience, optimize and monitor page load time, increase traffic, and maximize advertising revenue © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution
  • 2. Krux Apps, a platform for every website operatorKrux’s cloud-based infrastructure helps websites capture, control, andconnect consumer data signatures across screens and sources. With theKrux Audience Data Control platform, companies put that data to workdelivering safer, smarter, cooler, faster web experiences. Krux Apps builds onthis, adapting components of our platform for smaller operators with a focuson friction-free adoption and ease-of-use.It provides a suite of solutions that help websites: deliver faster pages and safer web experiences identify, understand, and engage with their most valuable users, and drive more revenue from advertising © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital
  • 3. User engagement, audience discovery, and traffic enhancement
  • 4. Understand your typical visitor, including gender, age, andincome for loyal visitors and social influencersKrux Audience unique approach to Loyalty Analytics expose the real trafficdrivers, and Kruxs audience profile engine shows basic demographicbreakdowns across age, gender, and income.• Identify loyal users and their typical demographic profile• Find your social influencers and identify trends over time• Monitor user engagement in relation to campaigns and other programs © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital
  • 5. Social sharing tools help you expand your reach without slowingdown your pagesKrux Social protects privacy through data-safe sharing and drives trafficgrowth by connecting your audience with their social networks. And itsrobust analytics let you identify your most active and most valuable socialsharers, monitor social activity over time, and understand how that activitydrives business growth.Expand reach and engagement by leveraging your users network of friendson Facebook, Twitter, and Google+ © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital
  • 6. Turn fly-by visitors into loyal users and converted salesA user visits your site only once in the last 30 days. Krux Advertise finds thoseusers and directs them back to your site. Its as easy as setting a monthlybudget and sending us an ad and click url for your site.• Reach users on Facebook and other popular sites• Turn one-time visitors into loyal users• Recover lost sales and conversions © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital
  • 7. Tag management and page performance
  • 8. Reduce workload and optimize page load time with smart tagmanagementSuperTag provides a complete solution for managing JavaScript on pagesthrough a container tag model. Use SuperTag to manage 3rd party JavaScriptlike Google Analytics, AdSense, Affiliate code and more.• Manage tags in one place, and deliver faster pages with less work• Speed up your pages with delivery through Akamai and smarter tag writing with PostScribe• Deliver tags with precision to optimize user engagement and improve page load time with geo targeting, load timing, url targeting and more © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital
  • 9. Monitor the 3rd and 4th party tags that are causing the mostpage latencyData skimming is rampant on the web, and third-party data collectors cancompromise user privacy, slow web page performance, and profit from youraudience assets without compensation or consent.• Monitor the page load impact of your 3rd party partners and other collectors they may be inviting without your consent• Monitor the volume of data collection in relation to your website traffic and 3rd party agreements to maintain or negotiate favorable terms © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital
  • 10. Simple, always-on page speed monitoringKrux Site Speed provides always-on monitoring of web page performanceand analysis of average performance over time. Those insights can help youunderstand how changes to page content, tag management, and partneractivity impact load time.• Monitor page load speed and take action to reduce latency• Improve user experience with faster loading content• Increase search engine ranking by optimizing page performance © 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital
  • 11. Visit us athttp://www.krux.com/apps

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