Your SlideShare is downloading. ×
0
Power tips to get your app                           discovered and not forgottenSaturday, October 29, 11
The ultimate discovery service                    for mobile Apps                         We help developers in getting th...
What makes us unique?                           powerful and engaging   international reach:                           vis...
Before you even startSaturday, October 29, 11
• Make a GREAT app (design, icon,                           simplicity)                     • Think MetaData: name, catego...
• create awareness & excitement                           before launch                           • get immediate download...
But then....Saturday, October 29, 11
Saturday, October 29, 11
Getting there means             40/80k downloads per day!Saturday, October 29, 11
SO YOU’RE START THINK                  APP MARKETING                  MEANING APP                  DISCOVERYSaturday, Octo...
Saturday, October 29, 11
• Get featured..if you can                     • Barter / cross promotion                     • App networks: openfeint, m...
Saturday, October 29, 11
FREE MARKETING IS                  NOT ENOUGHSaturday, October 29, 11
COST OF NEW DOWNLOAD: $0.5/1.5                           COST OF NEW PAID APP DL: $1.5/ 2+Saturday, October 29, 11
BAD NEWS:                           IT’S NOT ENOUGH!Saturday, October 29, 11
Saturday, October 29, 11
RETAINING IS MORE                           DIFFICULT THAN                           ACQUIRINGSaturday, October 29, 11
The majority of your                           downloads won’t stay                           active usersSaturday, Octobe...
• Consider users NOT downloads                     • Listen and talk to users                     • ask and answer feedbac...
Saturday, October 29, 11
Saturday, October 29, 11
contact@appsfire.comSaturday, October 29, 11
Upcoming SlideShare
Loading in...5
×

Power tips to get your app discovered and not forgotten

5,036

Published on

Power tips to get your app discovered and not forgotten

Published in: Technology, Travel
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,036
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
52
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "Power tips to get your app discovered and not forgotten"

  1. 1. Power tips to get your app discovered and not forgottenSaturday, October 29, 11
  2. 2. The ultimate discovery service for mobile Apps We help developers in getting their app discovered, downloaded and used efficientlySaturday, October 29, 11
  3. 3. What makes us unique? powerful and engaging international reach: visual discovery US, Europe, Asia social discovery: 3.5 million users connect to your friends’ appsSaturday, October 29, 11
  4. 4. Before you even startSaturday, October 29, 11
  5. 5. • Make a GREAT app (design, icon, simplicity) • Think MetaData: name, category, description • Ping Bloggers early - before you launch. Create a relation • Tease like a movie trailer (youtube clip, launch page, or...)Saturday, October 29, 11
  6. 6. • create awareness & excitement before launch • get immediate downloads on launch • see your ranking jump right waySaturday, October 29, 11
  7. 7. But then....Saturday, October 29, 11
  8. 8. Saturday, October 29, 11
  9. 9. Getting there means 40/80k downloads per day!Saturday, October 29, 11
  10. 10. SO YOU’RE START THINK APP MARKETING MEANING APP DISCOVERYSaturday, October 29, 11
  11. 11. Saturday, October 29, 11
  12. 12. • Get featured..if you can • Barter / cross promotion • App networks: openfeint, mgmoco, scoreloop • Iterate often: a new release is a message to your users • Localize: x downloads • Price Shifting (limited on Android)Saturday, October 29, 11
  13. 13. Saturday, October 29, 11
  14. 14. FREE MARKETING IS NOT ENOUGHSaturday, October 29, 11
  15. 15. COST OF NEW DOWNLOAD: $0.5/1.5 COST OF NEW PAID APP DL: $1.5/ 2+Saturday, October 29, 11
  16. 16. BAD NEWS: IT’S NOT ENOUGH!Saturday, October 29, 11
  17. 17. Saturday, October 29, 11
  18. 18. RETAINING IS MORE DIFFICULT THAN ACQUIRINGSaturday, October 29, 11
  19. 19. The majority of your downloads won’t stay active usersSaturday, October 29, 11
  20. 20. • Consider users NOT downloads • Listen and talk to users • ask and answer feedback • Animate your app, in and outside your app • Boost your reviews/ratings • Manage the angry users • inform and keep up to date • tease / notify / bring them back in the appSaturday, October 29, 11
  21. 21. Saturday, October 29, 11
  22. 22. Saturday, October 29, 11
  23. 23. contact@appsfire.comSaturday, October 29, 11
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×