Power tips to get your app discovered and not forgotten

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Power tips to get your app discovered and not forgotten

Power tips to get your app discovered and not forgotten

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  • 1. Power tips to get your app discovered and not forgottenSaturday, October 29, 11
  • 2. The ultimate discovery service for mobile Apps We help developers in getting their app discovered, downloaded and used efficientlySaturday, October 29, 11
  • 3. What makes us unique? powerful and engaging international reach: visual discovery US, Europe, Asia social discovery: 3.5 million users connect to your friends’ appsSaturday, October 29, 11
  • 4. Before you even startSaturday, October 29, 11
  • 5. • Make a GREAT app (design, icon, simplicity) • Think MetaData: name, category, description • Ping Bloggers early - before you launch. Create a relation • Tease like a movie trailer (youtube clip, launch page, or...)Saturday, October 29, 11
  • 6. • create awareness & excitement before launch • get immediate downloads on launch • see your ranking jump right waySaturday, October 29, 11
  • 7. But then....Saturday, October 29, 11
  • 8. Saturday, October 29, 11
  • 9. Getting there means 40/80k downloads per day!Saturday, October 29, 11
  • 10. SO YOU’RE START THINK APP MARKETING MEANING APP DISCOVERYSaturday, October 29, 11
  • 11. Saturday, October 29, 11
  • 12. • Get featured..if you can • Barter / cross promotion • App networks: openfeint, mgmoco, scoreloop • Iterate often: a new release is a message to your users • Localize: x downloads • Price Shifting (limited on Android)Saturday, October 29, 11
  • 13. Saturday, October 29, 11
  • 14. FREE MARKETING IS NOT ENOUGHSaturday, October 29, 11
  • 15. COST OF NEW DOWNLOAD: $0.5/1.5 COST OF NEW PAID APP DL: $1.5/ 2+Saturday, October 29, 11
  • 16. BAD NEWS: IT’S NOT ENOUGH!Saturday, October 29, 11
  • 17. Saturday, October 29, 11
  • 18. RETAINING IS MORE DIFFICULT THAN ACQUIRINGSaturday, October 29, 11
  • 19. The majority of your downloads won’t stay active usersSaturday, October 29, 11
  • 20. • Consider users NOT downloads • Listen and talk to users • ask and answer feedback • Animate your app, in and outside your app • Boost your reviews/ratings • Manage the angry users • inform and keep up to date • tease / notify / bring them back in the appSaturday, October 29, 11
  • 21. Saturday, October 29, 11
  • 22. Saturday, October 29, 11
  • 23. contact@appsfire.comSaturday, October 29, 11