Power tips to get your app discovered and not forgotten

Power tips to get your app discovered and not forgottenSaturday, October 29, 11

The ultimate discovery service for mobile Apps We help developers in getting their app discovered, downloaded and used efficientlySaturday, October 29, 11

What makes us unique? powerful and engaging international reach: visual discovery US, Europe, Asia social discovery: 3.5 million users connect to your friends’ appsSaturday, October 29, 11

Before you even startSaturday, October 29, 11

• Make a GREAT app (design, icon, simplicity) • Think MetaData: name, category, description • Ping Bloggers early - before you launch. Create a relation • Tease like a movie trailer (youtube clip, launch page, or...)Saturday, October 29, 11

• create awareness & excitement before launch • get immediate downloads on launch • see your ranking jump right waySaturday, October 29, 11

But then....Saturday, October 29, 11

Saturday, October 29, 11

Getting there means 40/80k downloads per day!Saturday, October 29, 11

SO YOU’RE START THINK APP MARKETING MEANING APP DISCOVERYSaturday, October 29, 11

• Get featured..if you can • Barter / cross promotion • App networks: openfeint, mgmoco, scoreloop • Iterate often: a new release is a message to your users • Localize: x downloads • Price Shifting (limited on Android)Saturday, October 29, 11

FREE MARKETING IS NOT ENOUGHSaturday, October 29, 11

COST OF NEW DOWNLOAD: $0.5/1.5 COST OF NEW PAID APP DL: $1.5/ 2+Saturday, October 29, 11

BAD NEWS: IT’S NOT ENOUGH!Saturday, October 29, 11

RETAINING IS MORE DIFFICULT THAN ACQUIRINGSaturday, October 29, 11

The majority of your downloads won’t stay active usersSaturday, October 29, 11

• Consider users NOT downloads • Listen and talk to users • ask and answer feedback • Animate your app, in and outside your app • Boost your reviews/ratings • Manage the angry users • inform and keep up to date • tease / notify / bring them back in the appSaturday, October 29, 11

contact@appsfire.comSaturday, October 29, 11

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Power tips to get your app discovered and not forgotten

by Appsfire on Nov 02, 2011

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