0
Мобильная Реклама в
приложениях Android
Докладчик:
Александр Негара
Pronto! Media Corporation
E-mail:
mdpronto@gmail.com
Agenda
Mobile Marketing Overview
Website
Advertising (Mobile and Desktop)
Location-based Services
Email & SMS
Apps & Gamin...
Mobile Marketing
Overview
Why Mobile
Personal
Targeted
Scalable
Immediate
Actionable
Portable
Interactive
Measurable
Mobile Marketing: New Frontier
Effective from 2014
Mobile Marketing: Numberpalooza
Websites Visited via Smartphone
77%
65%
46%
43%
38%
26%
25%
24%
24%
23%
18%
17%
15%
14%
Search engine websites
Social netw...
Mobile Search Growth
Mobile Search by Type
Mobile Marketing Evolution
Mobile: Influencing Purchase Process
Mobile Websites
Адаптивные версии сайтов
Mobile-friendly Websites
Optimizing for Mobile
No Flash & larger buttons (with spacing)
Contact information in footer
Map ...
Quick and Dirty Mobile Site
Mobile Advertising
Мобильная реклама
W:
AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery,
branding and monetiz...
www.google.com/ads/admob
AdMob for
Android Apps
Mobile Ad Spend
Mobile Ads: Driving Action
Mobile PPC Advertising: Google
Dedicated Mobile PPC Campaign
Location & Click-to-Call Extensions
Landing Pages & Conversio...
Mobile Display Advertising: iAds
A recent study released by Campbell’s showed that
iAds were twice as effective as TV adve...
Location-based Services
Геосервисный подход
LBS: The Big 3
Virtual Loyalty/Couponing Programs
Utilize cellular, GPS, Bluetooth & NFC
technology
Popular: Google & Face...
Mobile Email & SMS
Email on Mobile
20% of email
sent by retailers
is opened on a
mobile device!!!
Mobile Email & SMS
Mobile-friendly email platform (ExactTarget)
Build or buy SMS platform (MobileStorm)
Mobile-friendly co...
Mobile Apps
Mobile App Stats
Mobile App vs. Website
Mobile Measurement
1. AdMob genuine analytics
2. Facebook Statistics
3. Referral Platforms statistics
(lead generation)
Mobile Analytics
Mobile Platforms (AdMob, Bango, Mobilytics)
Analytics Platforms (Google, Omniture,
WebTrends)
Apps (Flurr...
Mobile Ads Trends: Google
In 2014 analytics are predicting extreme growth of Mobile Ads.
Especially Facebook, Twitter, Goo...
Stay tuned!
Благодарю за внимание!
Докладчик:
Александр Негара
Магистр информатики,
Основатель
Pronto! Media Corporation
P...
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Alex negara

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Transcript of "Alex negara"

  1. 1. Мобильная Реклама в приложениях Android Докладчик: Александр Негара Pronto! Media Corporation E-mail: mdpronto@gmail.com
  2. 2. Agenda Mobile Marketing Overview Website Advertising (Mobile and Desktop) Location-based Services Email & SMS Apps & Gaming Measurement Resources
  3. 3. Mobile Marketing Overview
  4. 4. Why Mobile Personal Targeted Scalable Immediate Actionable Portable Interactive Measurable
  5. 5. Mobile Marketing: New Frontier Effective from 2014
  6. 6. Mobile Marketing: Numberpalooza
  7. 7. Websites Visited via Smartphone 77% 65% 46% 43% 38% 26% 25% 24% 24% 23% 18% 17% 15% 14% Search engine websites Social networking websites Retail websites Video sharing websites General consumer websites Brand or manufacturer websites Review websites, blogs, or msg boards Health information websites Finance-related websites Travel-related websites Coupon websites Full length TV programming websites Magazine websites Other websites
  8. 8. Mobile Search Growth
  9. 9. Mobile Search by Type
  10. 10. Mobile Marketing Evolution
  11. 11. Mobile: Influencing Purchase Process
  12. 12. Mobile Websites Адаптивные версии сайтов
  13. 13. Mobile-friendly Websites Optimizing for Mobile No Flash & larger buttons (with spacing) Contact information in footer Map & driving directions Building for Mobile WordPress plug-ins Design in CSS (Handheld.css & iPhone.css) Dedicated website (m.company.com)
  14. 14. Quick and Dirty Mobile Site
  15. 15. Mobile Advertising Мобильная реклама
  16. 16. W: AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile. Our MISSION is: To provide the business models, services, tools, and data fundamental to the development and growth of the mobile internet. With it’s SDK, AdMOB is 100% friendly with Android Apps AdMob for Android Apps
  17. 17. www.google.com/ads/admob AdMob for Android Apps
  18. 18. Mobile Ad Spend
  19. 19. Mobile Ads: Driving Action
  20. 20. Mobile PPC Advertising: Google Dedicated Mobile PPC Campaign Location & Click-to-Call Extensions Landing Pages & Conversion Funnel (LiveBall)
  21. 21. Mobile Display Advertising: iAds A recent study released by Campbell’s showed that iAds were twice as effective as TV advertising, and consumers who say the iAd were four times more likely to purchase the product than those who saw the TV ad
  22. 22. Location-based Services Геосервисный подход
  23. 23. LBS: The Big 3 Virtual Loyalty/Couponing Programs Utilize cellular, GPS, Bluetooth & NFC technology Popular: Google & Facebook Places, Foursquare, Twitter Alt Platforms: Yelp! Mobile, LJ
  24. 24. Mobile Email & SMS
  25. 25. Email on Mobile 20% of email sent by retailers is opened on a mobile device!!!
  26. 26. Mobile Email & SMS Mobile-friendly email platform (ExactTarget) Build or buy SMS platform (MobileStorm) Mobile-friendly content strategy Ideal for market research/surveys (Opiniator)
  27. 27. Mobile Apps
  28. 28. Mobile App Stats
  29. 29. Mobile App vs. Website
  30. 30. Mobile Measurement
  31. 31. 1. AdMob genuine analytics
  32. 32. 2. Facebook Statistics 3. Referral Platforms statistics (lead generation)
  33. 33. Mobile Analytics Mobile Platforms (AdMob, Bango, Mobilytics) Analytics Platforms (Google, Omniture, WebTrends) Apps (Flurry) Integrated (Unica, Responsys)
  34. 34. Mobile Ads Trends: Google In 2014 analytics are predicting extreme growth of Mobile Ads. Especially Facebook, Twitter, Google+Google
  35. 35. Stay tuned! Благодарю за внимание! Докладчик: Александр Негара Магистр информатики, Основатель Pronto! Media Corporation Phone: +373 69661638 +7 926 8552524 mdpronto@gmail.com Skype: negara_alexander LinkedIn: http://www.linkedin.com/in/alexnegara Q&A & Next Steps
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