'The mobile app marketing challenge' - Application stores towards 1M applications - Richard Pidgeon - #APS2013

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Based in London, Richard Pidgeon brings a history of knowledge and experience in the mobile marketing and developer sectors to his current role as Director of International Sales at Distimo, a globally recognized leader in app store market data and analytics. Distimo offers three core services: App Analytics, to track all your important app data across all major app stores and ad networks; Conversion Tracking, to measure your full app sales funnel from discovery and campaigns to app launch; and AppIQ, the most accurate tool on the market to analyze the estimated daily download and revenue volumes for any app in any market worldwide.

Prior to working at Distimo, Pidgeon spent over 15 years working in the mobile ecosystem, gaining the majority of his experience at Vodafone and Nokia. His most recent experience was working with Nokia in partnering with Microsoft to evangelize the Windows Phone experience for brands and developers. He also led the business development team at Catchy Agency, the leading global developer marketing agency based in the UK.

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'The mobile app marketing challenge' - Application stores towards 1M applications - Richard Pidgeon - #APS2013

  1. 1. DISTIMO App Promotion Summit Richard Pidgeon- Director Business Development EMEA Twitter @catchthepidge SOLVING THE APP PUZZLE
  2. 2. OUR PRODUCTS
  3. 3. DISTIMO APP ANALYTICS
  4. 4. CONVERSION TRACKING •  Free  conversion  tracking  SDK  to  measure  life6me  user  value   •  Measures  the  conversion  process  from  app  promo6on  to  install   •  Combined  with  all  app  store  data  already  tracked  
  5. 5. Our data ALL MAJOR AD NETWORKS ALL MAJOR APP STORES TRANSACTION AL APP STORE DATA PUBLICLY AVAILABLE APP STORE DATA TRANSACTIONAL AD NETWORK DATA
  6. 6. APP STORE INSIGHTS Based on AppIQ data
  7. 7. REVENUES BY REGION
  8. 8. Based on all iPhone revenue, top 44 countries GAMES LARGEST SINGLE CATEG 75% 5% 2% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% Games Social Music Navigation Entertainment
  9. 9. Top Free Apps Globally –June
  10. 10. Top Paid Apps Globally –June
  11. 11. Top Grossing Apps Globally –June
  12. 12. WHATSAPP REVENUES •  Paid on iOS, free with IAP on Android •  Generating more revenues in several key EU countries in Google Play
  13. 13. UK FREE Downloads –June
  14. 14. MORE FINDINGS LIKE THESE •  Our blog with frequent updates and reports: www.distimo.com/blog •  Monthly reports and webinar: www.distimo.com/publications •  Free App Analytics to measure own applications: www.distimo.com/app-analytics •  Daily ranking of all apps in every app store: www.distimo.com/leaderboards •  Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq
  15. 15. THANK YOU Get in touch: richard@distimo.c om @catchthepidge We’re Hiring !! GET SMARTER, GET APPIQ

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