'Taking your app international' - The global opportunity - Diego Meller - #APS2013

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Diego is a co-founder of Jampp, a data-driven mobile application marketing platform focused in Latin America. Before Jampp in 1999 while at university in Buenos Aires he co-founded Livra.com, which became the leading online research company in Latin America and was acquired by Ipsos (one of the top market research organisations worldwide) in 2008. Diego is also an investor and advisor for a number of other startups.

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'Taking your app international' - The global opportunity - Diego Meller - #APS2013

  1. 1. The Global Opportunity The Latin America Example London, July 2013 Diego Meller diego@jampp.com @diemel
  2. 2. The world as you see it.
  3. 3. The world as it really is.
  4. 4. The world as we should see it
  5. 5. US East Coast
  6. 6. Mumbai
  7. 7. Sao Paulo
  8. 8. Buenos Aires
  9. 9. Mexico City
  10. 10. People are talking about Latin America
  11. 11. The tech world has taken notice.
  12. 12. 572 million people $5,700 Disposable Income p/capita (that’s 2.5x China, 4.5X India) 50% Internet Penetration Most active social networkers $50B in ecommerce sales by 2014
  13. 13. USA CHINA LATAM GDP $15.1 tr $11.3 tr $7.2 tr Internet Users 245 m 513 m 236 m Mobile Phones 327 m 1 bn 600 m Prepaid Mobile Phones 100 m 700 m 518 m Facebook Users 167 m 583 k 188 m E-commerce Buyers 180 m 193 m 63 m Digital Advertising $39.5 bn $7.4 bn $3.6 bn Source: fnbox 2013 Latin America Internet Market Research & Outlook Understanding the scale
  14. 14. Continued high growth in the next few years 2012-2015 GDP Growth (PPP) Peru 24.26% Chile 19.40% Colombia 19.08% Brazil 17.92% Argentina 16.25% Mexico 15.55% Venezuela 14.78% 2013 2014 2015 4.55% 4.36% 4.7% 2.64% 2.44% 2.03% 4.02%4.09%4.09% Latin America Advanced World GDP Growth Source: fnbox 2013 Latin America Internet Market Research & Outlook
  15. 15. There are still a lot of users to gain... Japan USA Europe South America China World Average 34.3% 40.1% 48.3% 73% 78.5%79.5% 48.3 % Internet Penetration Source: fnbox 2013 Latin America Internet Market Research & Outlook
  16. 16. Ecommerce exploding... Online ad spending will go from $2bn in 2010 to $6.7bn in 2015 Mobile ad spending will grow 70% y/y for the next 3 years 2005 2010 2015 $57 Billion $22 Billion $5 Billion 11x Source: fnbox 2013 Latin America Internet Market Research & Outlook
  17. 17. Brazil is a giant BRASIL 28% LATAM 72% BRASIL 35% LATAM 65% BRASIL 36% LATAM 64% MOBILE USERS POPULATION INTERNET USERS BRASIL 70% LATAM 30% BRASIL 73% LATAM 27% E-COMMERCE CREDIT CARDS SOURCE: INTERNET WORLD STATS, IMF, EUROMONITOR, EMARKETER
  18. 18. And as if that wasn’t enough...
  19. 19. Mobile in Latam is getting pretty hot
  20. 20. Muchos smartfonos Q4:12 Smartphone Subs 1. China 270 Million 2. USA 172 Million 3. Japan 78 Million 4. Brazil 55 Million 5. India 44 Million 6. UK 45 Million 18. Mexico 15 Million 23. Argentina 11 Million 24. Netherlands 9 Million 5. India 44 Million SOURCE: KPCB Internet Trends Dec 2012
  21. 21. Sell your car, buy an iPhone! Only USD 1,112 With a contract!
  22. 22. Same exact phone in the UK... FREE!
  23. 23. Android however... USD 173!
  24. 24. Hence, it’s an Android world... Android 53% iOS 12% Blackberry 5% Symbian 6% Other/Don’t know 24% South America smartphones marketshare SOURCE: StatCounter Global Stats 2013
  25. 25. Sao Paulo
  26. 26. Latin American users, similar to Europe and US Over 90% reach within internet users Brazil is Twitter’s 2nd market...
  27. 27. Top games a few months ago...
  28. 28. It’s time to conquer... A good time to get in, CPIs low Localisation less important on mobile 2 languages only Mega-active users/sharers
  29. 29. What is Jampp? We solve the app promotion puzzle Get users for your app, pay only CPI. A blend of +80 traffic sourcesDynamic Optimization Install + open trackingYou only pay per install
  30. 30. ¡GRACIAS! diego@jampp.com @diemel

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