Peggy anne-salz-mobile groove

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Peggy anne-salz-mobile groove

  1. 1. Building Brand Engagement through In-App Communication
  2. 2. Author and curator of mobile app books, research and insights
  3. 3. New report release
  4. 4. App Explosion
  5. 5. Shift happens
  6. 6. App Stagnation
  7. 7. We want what we want how we want it
  8. 8. We want two-way dialog
  9. 9. What’s at your disposal Push notifications In-app messaging Text Messaging In-app chat
  10. 10. The power of Push ! Permission-based ! Multi-purpose ! Cost-effective ! Measurable & trackable
  11. 11. Rich and rewarding ! Feature-rich content ! Personalization ! Context ! A/B testing
  12. 12. ABC News let’s us choose
  13. 13. Results from the first 100 days 70% of the audience is using personalized push alerts and the story inbox •  Over half a million stories have been starred •  3x more video is being watched compared to the previous app Source: Urban Airship
  14. 14. Mobile mechanics
  15. 15. In-App Chat Sets the Bar The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
  16. 16. Amazon Mayday Experience
  17. 17. Engaging app experiences = Significant business benefits ! keep in touch with customers ! drive traffic to destinations ! increase time spent in the app ! advise of new app features ! re-engage with dormant app users ! deliver reminders and alerts (location-specific offers) ! segment as part of the A/B testing process ! conduct market research
  18. 18. bit.ly/1kfg3l1
  19. 19. Thanks! Peggy Anne Salz mobilegroove.com Founder & Chief Analyst peggy@mobilegroove.com Twitter: @peggyanne  Skype: peggy.salz Mobile: +49 172 245 1028

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