Meaghan Fitzgerald – Navigating the App Store Landscape
Navigating the App
Store Landscape
(And getting featured)
The App Store
By Apple
Meaghan Fitzgerald – Navigating the App Store Landscape
Total
Downloads: 50b Total Number
of Apps: ...
The Play Store
By Google
Meaghan Fitzgerald – Navigating the App Store Landscape
Total
Downloads: 48b Total Number
of Apps...
The Windows
App Store
Windows Phone 8 and
Windows 8
Meaghan Fitzgerald – Navigating the App Store Landscape
Monthly
Downlo...
Alternative App
Stores
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape
Platforms: Android
Downloads: Not ...
Getting Featured
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape
Where Can You
Get Featured
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape
Main Page
Header
New & Notewor...
What You Need
to Do First
Meaghan Fitzgerald – Navigating the App Store Landscape
1) Perfect your app
2) Get great reviews...
Thank You and
Good Luck!
Meaghan Fitzgerald – Navigating the App Store Landscape
Meaghan Fitzgerald
meaghan@23snaps.com
ht...
Upcoming SlideShare
Loading in …5
×

'Navigating the app store landscape' - What you need to know about getting your app features, cross-platform placement and looking and looking beyond the Apple and Play stores - Meaghan Fitzgerald - #APS2013

843 views

Published on

Meaghan Fitzgerald has nearly a decade of experience working with technology companies in both the US and the UK in leadership, marketing, product and business development roles. She regularly blogs on mobile, technology, marketing and business related topics; contributes to online and print publications, including Little Miss Geek, a book dedicated to getting more girls interested in science, engineering and technology; and was named a winner of the 2012 Revenue Performance Excellence Awards by marketing industry leaders, Marketo.

She is currently the head of marketing at 23snaps (http://www.23snaps.com), a free service that allows parents to save photos, videos and updates of their children and share that content privately with family and close friends.

Meaghan is particularly experienced in the areas of growing a startup from pre-launch to first key milestones (her efforts have driven companies to reach their first million in revenue, first 100k users and acquisition); online and mobile marketing and advertising; and marketing and operations in startups.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
843
On SlideShare
0
From Embeds
0
Number of Embeds
357
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

'Navigating the app store landscape' - What you need to know about getting your app features, cross-platform placement and looking and looking beyond the Apple and Play stores - Meaghan Fitzgerald - #APS2013

  1. 1. Meaghan Fitzgerald – Navigating the App Store Landscape Navigating the App Store Landscape (And getting featured)
  2. 2. The App Store By Apple Meaghan Fitzgerald – Navigating the App Store Landscape Total Downloads: 50b Total Number of Apps: 900,000 Store Accounts: 575m
  3. 3. The Play Store By Google Meaghan Fitzgerald – Navigating the App Store Landscape Total Downloads: 48b Total Number of Apps: 850,000 Android Devices Sold: 900m
  4. 4. The Windows App Store Windows Phone 8 and Windows 8 Meaghan Fitzgerald – Navigating the App Store Landscape Monthly Downloads: 200m Total Number of Apps (WP8): 160k Total Number of Apps (W8): 100k
  5. 5. Alternative App Stores Overview Meaghan Fitzgerald – Navigating the App Store Landscape Platforms: Android Downloads: Not disclosed (but estimated to be comparable to Apple) Platforms: iOS, Android, Windows, Java, Symbian, Blackberry, HTML5 Downloads: 2m per day Platforms: Blackberry (Android apps accepted) Downloads: 6m per day
  6. 6. Getting Featured Overview Meaghan Fitzgerald – Navigating the App Store Landscape
  7. 7. Where Can You Get Featured Overview Meaghan Fitzgerald – Navigating the App Store Landscape Main Page Header New & Noteworthy What’s Hot Subcategories Header (US Only) New & Noteworthy What’s Hot Collections Promotional App of the Week
  8. 8. What You Need to Do First Meaghan Fitzgerald – Navigating the App Store Landscape 1) Perfect your app 2) Get great reviews 3) Check (and meet) the requirements 4) Make sure you’re a good fit 5) Get in touch with the App Store 6) Wait. How to Make a Successful App (Infographic)
  9. 9. Thank You and Good Luck! Meaghan Fitzgerald – Navigating the App Store Landscape Meaghan Fitzgerald meaghan@23snaps.com http://www.23snaps.com

×