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Stefanie Eisenschenk is the Marketing Manager at Zattoo, the leading international mobile and online TV and video service with over 11 million registered users.
She was previously responsible for the multichannel platforms and integrated marketing communication for Sparkassen-Finanzgruppe and was Head of Business Development at Premiere (Sky Deutschland). Her presentation is focused on the lessons learned from trying multiple app marketing channels and getting to the top of ipad charts.
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