'Top 10 tips for app store success' - How to give your app the best chance of success combining PR and marketing to deliver results - James Kaye - #APS2013
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James has over 15 years of B2B and B2C marketing experience, 10 of which has been spent working at an international level within the mobile sector. Most recently, James worked as Acting Head of Mobile ...
James has over 15 years of B2B and B2C marketing experience, 10 of which has been spent working at an international level within the mobile sector. Most recently, James worked as Acting Head of Mobile for the Daily Mirror as well as a consultant for mobile companies such as Flurry, Exent and Scoreloop.
Prior to working as a consultant, James was Head of Campaigns for Muzicall, Europe’s leading provider of managed ringback tone services. Prior to joining Muzicall in 2008, James was Director of Marketing at leading global mobile publisher Connect2Media, managing high profile marketing campaigns and strategic relationships with leading brands including Marvel, Hasbro, Activision, World Poker Tour, Sony, 20th Century Fox and Manchester United.
Before joining Connect2Media in 2004, James was Head of Marketing for mobile platform specialist Unipier and also worked as Games Product Manager for UK operator Orange, where he was responsible for the full product line.
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