Your SlideShare is downloading. ×
0
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

'Application Store Optimization (ASO)' - Dos and Don'ts - Stefan Bielau - #APS2013

9,337

Published on

Stefan Bielau is one of the world’s leading experts on App Store Optimization (ASO) and mobile app marketing. His consulting practice helps companies including leading mobile app brands such as HAILO …

Stefan Bielau is one of the world’s leading experts on App Store Optimization (ASO) and mobile app marketing. His consulting practice helps companies including leading mobile app brands such as HAILO to improve their mobile app distribution and monetization.

He was previously the founder of dailyme, a mobile video and TV app. Stefan has also invested in early-stage startups including AdSquare, Zapstreak and BETEGY. You can read his blog about App Store Optimization at appstoreoptimization.tumblr.com

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
9,337
On Slideshare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
57
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. App Promotion Summit 2013 App Store Optimization London, 07-11-2013
  • 2. @StefanBielau
  • 3. #AppStoreOptimization – Basics
  • 4. #AppStoreOptimization – Basics
  • 5. #AppStoreOptimization – Goals In the app stores  get found  rank higher SERP  rank higher with your appstore page Conversion Rate  App details / Appstore page → Download = 20% Uplift in Organic Installs
  • 6. #AppStoreOptimization – Challenges Limited data  algorithm!?  keyword search volume in the appstores Trial & Error  OS, category, countries / languages  resources Measurement  isolated campaigns, impact of other marketing  immature analytic tools
  • 7. #AppStoreOptimization – New tactics
  • 8. #AppStoreOptimization – New tactics Usage of links in Google Play texts
  • 9. #AppStoreOptimization – New tactics Usage of links in Google Play texts  UX  valid backlinks (=dofollow)  to your app landingpage  to a support page  to your social accounts  cross-promotion for your app portfolio
  • 10. #AppStoreOptimization – New tactics Usage of links in Google Play texts IMPORTANT  web view vs. mobile view  description text vs. text in „What´s new“
  • 11. #AppStoreOptimization – New tactics Usage of links in Google Play texts  web view & description text WORKS = clickable  complete links  http & https
  • 12. #AppStoreOptimization – New tactics Usage of links in Google Play texts  web view & description text DOES NOT WORK = non-clickable  „www“ only
  • 13. #AppStoreOptimization – New tactics Usage of links in Google Play texts  web view & text in „What´s new“ NOTHING WORKS  there are no clickable links
  • 14. #AppStoreOptimization – New tactics Usage of links in Google Play texts  mobile view & description text WORKS  complete links  http & https
  • 15. #AppStoreOptimization – New tactics Usage of links in Google Play  mobile view & description text DOES NOT WORK  „www“ only
  • 16. #AppStoreOptimization – New tactics Usage of links in Google Play  mobile view & text in „What´s new“ WORKS  complete links  http & https
  • 17. #AppStoreOptimization – New tactics Usage of links in Google Play  mobile view & text in „What´s new“ DOES NOT WORK  „www“ only
  • 18. #AppStoreOptimization – New tactics Usage of links in Google Play SUMMARY  description text  use complete links (http & https)  works for web & mobile view  update text  use complete links (http & https)  clickable: in mobile view only
  • 19. #AppStoreOptimization – New tactics Description of IAP in Apple App Store  Display name (vs. reference name)  is indexed in search
  • 20. #AppStoreOptimization – New tactics Description of IAP in Apple App Store  Display name (vs. reference name)  is indexed in search  extend your keyword list  enhance keyword density
  • 21. #AppStoreOptimization – New tactics Backlinks & anchor text
  • 22. #ConversionOptimization 3 hands-on tips 1.  Testing the icon design 2.  Order of screenshots
  • 23. #ConversionOptimization 3 hands-on tips 1.  Testing the icon design 2.  Order of screenshots 3.  Video
  • 24. #ConversionOptimization
  • 25. #ASO Strategy 1.  Person in charge („App Editor“) 2.  Target countries, markets & appstores 3.  Define & measure goals
  • 26. @StefanBielau stefan@stefanbielau.com www.stefanbielau.com Thank you!

×