Aps2013 opening slides - #APS2013

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App promotion summit 2013. Accelerating your mobile application marketing strategy.

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Aps2013 opening slides - #APS2013

  1. 1. WELCOME TO…
  2. 2. SOLVING THE MOBILE APP DISTRIBUTION PROBLEM “Whether you’re building an app for photos, shopping, messaging, local, movies, or news, there are now 2-3 very high-quality competitors in each category” @ANDREWCHEN “Distribution is much harder on mobile than web … You need to master the ‘download app, use app, keep using app, put it on your home screen’ flow and that is a hard one to master” FRED WILSON, UNION SQUARE VENTURES “At best, we retain 5% of users through the entire onboarding process” VIBHU NORBY, ORIGAMI LABS
  3. 3. MOBILE GROWTH HACKING QUESTIONS TO ANSWER TODAY •  What are the latest appstore optimization techniques? •  How do you navigate a sea of 200+ mobile ad networks and bring down cost-per-install? •  What are the new App Discovery channels that are emerging? •  How to get users engaged and turn downloads into MAUs and DAUS?
  4. 4. OUR SPONSORS
  5. 5. PARTNERS
  6. 6. •  WIFI     •  Please  put  your  phone  on   silent     •  Please  wear  your  Lanyards   at  all  6mes   HOUSEKEEPING
  7. 7. •  #APS2013   •  @apppromo0on     •  Audio-­‐visual  recordings  are  being  made  of  this   event   •  Presenta0ons  will  be  available  to  aAendees   aBerwards     MEDIA
  8. 8. LUNCH AND OTHER REFRESHMENTS 8.00  BREAKFAST     10.45  COFFEE       13.00  LUNCH     15.45  AFTERNOON  TEA                           18.00  DRINKS    
  9. 9. ROUNDTABLE FORMAT
  10. 10. EVALUATION FORM
  11. 11. AGENDA APPSTORES                     BREAK                     MOBILE  ADVERTISNG                 LUNCH   APP  DISCOVERY                 AFTERNOON  TEA   ENGAGEMENT                         PIMMS  ROUNDTABLES                 DRINKS                                      9.00  -­‐  10.45   10.45  -­‐  11.15              11.15  -­‐  13.00                    13.00  -­‐  14.00                      14.00  -­‐  15.45     15.45  -­‐  16.10                  16.10  -­‐  17.25   17.25  -­‐  18.00     18.00  -­‐  20.00  

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