'Case study: App Store Optimization' - Gaston Irigoyen at App Promotion Summit Berlin

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Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.

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  • That's great work with the Case Study !! With millions of apps present in the app market , it is very important to optimize the app to have a higher ranking on the store thereby driving more organic installs. Do check out http://bit.ly/2dmy0Bg for more information and insights on App Store Optimization .
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'Case study: App Store Optimization' - Gaston Irigoyen at App Promotion Summit Berlin

  1. 1. App Store Optimization (ASO) Case Study Gaston Irigoyen CEO & Co-Founder
  2. 2. Intro - ASO in 2010 - Why is ASO important? - Guidecentral ASO story
  3. 3. Results 15x increase in organic downloads (iOS) March to November 2013 ASO only 17 updates 2 big step changes
  4. 4. App Store Presence Name Icon Descriptio n Updates Categ / Size Compatibility Ratings Screenshots
  5. 5. Icon (high) User feedback CTR tests iOS7 guidelines 10-20% increase >> users are your best designer <<
  6. 6. Name (high) >> follow the dinosaur <<
  7. 7. Keywords (medium) 100 characters Avoid duplication No spaces, only commas >> do your homework <<
  8. 8. Description (low) Show value Use 3 lines wisely Include CTA >> test your unique selling points <<
  9. 9. Screenshots (medium) Real vs. Curated (?) Explain what app does 5 screenshots Showcase best views / content Include CTA >> deliver your elevator pitch <<
  10. 10. Reviews (high) Embrace them, even if negative Filter if negative Learn & react Don’t be evil >> let others do the talking <<
  11. 11. Other factors (low) Update frequency - iOS7 - Ratings Developer name OS Compatibility Binary file size (100mb 3G) App Store category >> pay attention to detail <<
  12. 12. Final Remark It’s great to MAXIMIZE DOWNLOADS But that’s NOT THE END GOAL Apps are all about ENGAGEMENT Build a great app and EVERYTHING ELSE WILL FOLLOW
  13. 13. scan to download & post 5-star review  gaston@guidecentr.al

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